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great basic pointers on making your own micromessages and names. even more important, now the workings of those cartchy names and slogans will no longer be a mystery.Published 12 months ago by Haresh Sangani
The first thirty pages are fluff, but after that we are treated to a wealth of examples of how the under-the-surface poetic possibilities in ordinary language affect slogans,... Read morePublished 15 months ago by Experienced seminar leader
If you're curious about the evolution of language in the age of Twitter, soundbites and increasingly sophisticated marketing techniques, MICROSTYLE will be of interest. Read morePublished on February 25, 2013 by Lisa Pliscou
As is to be expected of a Berkeley ideologue, the author busies himself with mocking conservatism and conservatives at every ostensibly cryptoanalytical opportunity. Read morePublished on June 24, 2012 by David Govett
Mining an interesting niche in a world of 140 character wit, Microstyle examines the various structures that have become prevalent in modern communications. Read morePublished on April 26, 2012 by Warren Rachele
Goes on and on and on - violating his own first principal. No real structure, and the hints are old news. Very disappointed - I was looking to improve my own writing.Published on January 23, 2012 by George Bush
Christopher is a linguist and cannot help but take us into the linguist's head.... a bit too much if you don't have a love of the evolution of words and nuances of sound, rhythm,... Read morePublished on October 21, 2011 by Sandra A. Shelton
Thinking about language, says Christopher Johnson, is a "strange" activity.
We think we know how to use language to express ourselves but we don't really understand how... Read more