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You don't have to read all 73 trends to enjoy the book.
Just because this is a trend, does not mean it is a good thing for society or that it will even have that much of an impact in the future.
A better title for this book would be "How to Lie with Statistics: the Sequel" 30 year olds playing video games?
This book didn't charm me, I needed more facts then the author's crystal ball. Maybe the next version will be better.
very good book, clean condition like a brand new. very informative contents and authors clear view points. highly recommended to my friendsPublished 8 months ago by peter lee
I think this author has concentrated on too many spreadsheets and not got out and familiarized himself with a true broad spectrum of how people really live. Read morePublished 17 months ago by Sally Goodin
"Many of the biggest movements in America today are small--generally hidden from all but the most careful observe. Read morePublished 19 months ago by Marc Comtois
Pretty decent text dealing with seeing market changes. I assume you're here because you need this for a class - in that case. Good luck!Published 20 months ago by J. Govoni
Its a good book... with many interesting trends.
But a very bad sore point is the data is presented in a 'pop culture' or 'soundbite' way. Read more
Microtrends is basically an book consisted of the thesis that every trend is in fact an sum of much more other smaller trends that vary individually in each person. Read morePublished on October 11, 2011 by Danilo Lessa Bernardineli
This refers to the 2007 edition, which so totally missed the 2008 economic collapse and everything that came from it that I'm sure that the 2009 edition is full of defensive... Read morePublished on March 13, 2011 by Stellar Watcher
In Microtrends, Penn provides a glimpse into 75 "microtrends" which he defines as "small, under-the-radar forces that can involve as little as 1 percent of the population, but... Read morePublished on February 20, 2011 by Matt Mikulcik