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Microtrends points out, with great detail, over 25 trends that are growing in and outside the US.
This is a very well researched, very well written and highly readable book of short chapters (great for reading to and from work on the train.)
Just because this is a trend, does not mean it is a good thing for society or that it will even have that much of an impact in the future.
It's a really interesting book, but Penn did get a few things wrong. History buffs will get a kick out of trying to figure out how right or wrong he was in each chapter.Published 4 months ago by Jillian St Andre
This book didn't charm me, I needed more facts then the author's crystal ball. Maybe the next version will be better.
very good book, clean condition like a brand new. very informative contents and authors clear view points. highly recommended to my friendsPublished 14 months ago by peter lee
I think this author has concentrated on too many spreadsheets and not got out and familiarized himself with a true broad spectrum of how people really live. Read morePublished 23 months ago by Sally Goodin
"Many of the biggest movements in America today are small--generally hidden from all but the most careful observe. Read morePublished on January 14, 2013 by Marc Comtois
Pretty decent text dealing with seeing market changes. I assume you're here because you need this for a class - in that case. Good luck!Published on December 9, 2012 by J. Govoni
Its a good book... with many interesting trends.
But a very bad sore point is the data is presented in a 'pop culture' or 'soundbite' way. Read more