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Microtrends points out, with great detail, over 25 trends that are growing in and outside the US.
This is a very well researched, very well written and highly readable book of short chapters (great for reading to and from work on the train.)
Just because this is a trend, does not mean it is a good thing for society or that it will even have that much of an impact in the future.
What social forces will have major impact in the next ten years? More than likely, whatever they are, there are already signs that they are at work changing our world. Read morePublished 3 days ago by Kevin Browne
It's a really interesting book, but Penn did get a few things wrong. History buffs will get a kick out of trying to figure out how right or wrong he was in each chapter.Published 6 months ago by Jillian St Andre
This book didn't charm me, I needed more facts then the author's crystal ball. Maybe the next version will be better.
very good book, clean condition like a brand new. very informative contents and authors clear view points. highly recommended to my friendsPublished 16 months ago by peter lee
I think this author has concentrated on too many spreadsheets and not got out and familiarized himself with a true broad spectrum of how people really live. Read morePublished on March 29, 2013 by Sally Goodin
"Many of the biggest movements in America today are small--generally hidden from all but the most careful observe. Read morePublished on January 14, 2013 by Marc Comtois