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Microtrends points out, with great detail, over 25 trends that are growing in and outside the US.
This is a very well researched, very well written and highly readable book of short chapters (great for reading to and from work on the train.)
Just because this is a trend, does not mean it is a good thing for society or that it will even have that much of an impact in the future.
It's a really interesting book, but Penn did get a few things wrong. History buffs will get a kick out of trying to figure out how right or wrong he was in each chapter.Published 2 months ago by Jillian St Andre
This book didn't charm me, I needed more facts then the author's crystal ball. Maybe the next version will be better.
very good book, clean condition like a brand new. very informative contents and authors clear view points. highly recommended to my friendsPublished 11 months ago by peter lee
I think this author has concentrated on too many spreadsheets and not got out and familiarized himself with a true broad spectrum of how people really live. Read morePublished 20 months ago by Sally Goodin
"Many of the biggest movements in America today are small--generally hidden from all but the most careful observe. Read morePublished 23 months ago by Marc Comtois
Pretty decent text dealing with seeing market changes. I assume you're here because you need this for a class - in that case. Good luck!Published on December 9, 2012 by J. Govoni
Its a good book... with many interesting trends.
But a very bad sore point is the data is presented in a 'pop culture' or 'soundbite' way. Read more
Microtrends is basically an book consisted of the thesis that every trend is in fact an sum of much more other smaller trends that vary individually in each person. Read morePublished on October 11, 2011 by Danilo Lessa Bernardineli