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Mid Century Ads (25) Hardcover – April 25, 2012


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Product Details

  • Series: 25
  • Hardcover: 800 pages
  • Publisher: Taschen; Slp Mul edition (April 25, 2012)
  • Language: English
  • ISBN-10: 3836528347
  • ISBN-13: 978-3836528344
  • Product Dimensions: 13.9 x 10.2 x 3.2 inches
  • Shipping Weight: 14 pounds (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #474,949 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

The editor:
Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and dozens of books.

The contributing author:
Steven Heller is the co-chair of the School of Visual Arts MFA Designer as Author Program. For 33 years he was an art director for The New York Times, and currently writes the "Visuals" column for The New York Times Book Review. He is the author of 120 books on graphic design, illustration, and satiric art.

Customer Reviews

3.9 out of 5 stars
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Most Helpful Customer Reviews

18 of 19 people found the following review helpful By Anthony C. Navarro on May 15, 2012
Format: Hardcover
First of all , reviewer before me stated "How can you show a 1968 Plymouth in an ad dated 1967" -- for his/her information, cars not only were advertised the year before, but were sold the year before and still are today

sure some of the reproductions are not photo quality , but they are all good to excellent and what do you want for 800 pages in two volumes that i can hardly lift. Another super Taschen Issue and a very affordable price
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4 of 4 people found the following review helpful By Gord Wilson VINE VOICE on December 6, 2012
Format: Hardcover Verified Purchase
Within the slipcase lurk two stunning, oversize hardback collections of Mad Men era adverts. By my count, the teal '50s volume which features a perfectly-suited male on the cover, runs to 320 pages. The orange '60s volume, featuring an impeccably dressed female, clocks in at 400 pages, including the index for both volumes. The contents for both volumes is in the first book, with a brief (3 page) preface by editor Jim Heimann, "Mad for Ads" in English, German, and French. There's also a four page intro. by Steven Heller in three languages called "Advertising in the 'Fifties: The Age of Affluence". The orange volume includes a four page piece by Heller, "So, What's the Big Idea?" The endpapers on the first volume give a brief advertising timeline from 1945-1959, with the second volume picking up at 1960-1970. In between the 13.5 X 10" covers are nothing but color drenched, full page ads from these two decades.

So what's the problem? There isn't one, unless you already bought the numerous other Taschen volumes of ads from these decades. Even if you did (as I did), you may want this deluxe edition, if only for the presentation. The All American Ads volumes were even thicker than these hardbacks-- the '50s volume running over 900 pages All-American Ads of the 50s. There were also smaller, hardback editions in a series called The Golden Age of Advertising which were reprinted by Barnes and Noble, which I think are called Turtlebacks for some reason, but which tend to come up as "unknown binding" on Amazon. The '60s volume is about 350 pages The 60s: The Golden Age of Advertising.
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1 of 1 people found the following review helpful By Them on May 3, 2013
Format: Hardcover
Do not be misled. This stunningly beautiful collection of work should be in the collection of anyone interested in advertising - or in American culture - of any time, and its appeal is not limited to those who are fond of the 1950s and 1960s, or the television show that features the exploits of Don Draper and his merry pranksters.

Jim Heimann has created something in two elegant volumes that is more than a repository, more than an encyclopedia, more than an archive. Over the course of more than 700 pages across two oversized volumes, Mr. Heimann, pulling apparently from his personal collection, has assembled a stunning array of work. Some are beautiful (for example the Container Corporation ad featuring a George Washington quotation) and some are just bizarre (see the ad for Old Gold cigarettes on p. 121, or the one facing it featuring a secretary wearing a diving helmet). Some I still can't believe they sold - like the one for Tangee lipstick on p. 124 and some that just make me want to buy the poor copywriter a drink ("Fun in the sun with steel"? Really?)

Each volume also includes an (to see the rest of this review, please visit theagencyreview.wordpress.com/mad-men-ads)
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0 of 1 people found the following review helpful By David Parsons on January 14, 2014
Format: Hardcover Verified Purchase
This came in a two volume boxed set for the fifties and sixties. The books are high quality and the content is interesting and varied. The books arrived well before I expected them.
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