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It's the Middle Class, Stupid! [Hardcover]

James Carville , Stan Greenberg
4.0 out of 5 stars  See all reviews (39 customer reviews)

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Book Description

July 10, 2012
It’s the Middle Class, Stupid! confirms what we have all suspected: Washington and Wall Street have really screwed things up for the average American. Work has been devalued. Education costs are out of sight. Effort and ambition have never been so scantily rewarded. Political guru James Carville and pollster extraordinaire Stan Greenberg argue that our political parties must admit their failures and the electorate must reclaim its voice, because taking on the wealthy and the privileged is not class warfare—it is a matter of survival. Told in the alternating voices of these two top political strategists, It’s the Middle Class, Stupid! provides eye-opening and provocative arguments on where our government—including the White House—has gone wrong, and what voters can do about it. 
 
Controversial and outspoken, authoritative and shrewd, It’s the Middle Class, Stupid! is destined to make waves during the 2012 presidential campaign, and will set the agenda for legislative battles and political dust-ups during the next administration.

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Editorial Reviews

Review

Praise for IT’S THE MIDDLE CLASS, STUPID! by James Carville & Stan Greenberg:

“James Carville and Stan Greenberg have written one of the finest—and most eye-opening—examinations of how our economy, even when it’s growing, doesn’t increase the incomes of middle class Americans or give poor working people the chance to earn them.  Unless it can be reversed, this trend will limit the future for all Americans.  Carville and Greenberg have some good ideas about how to do that and restore the American Dream, making It’s the Middle Class, Stupid! essential reading for politicians, policy-makers, and concerned citizens.”
–President Bill Clinton

“Political guru James Carville and savvy pollster Stan Greenberg team up for a presidential campaign–oriented book that will be part of the media circus surrounding the election.”
Booklist
 
 “For political junkies who enjoy straight-talk policy discussion.”
Kirkus
 
 “Top-gun political strategist, ever controversial Ragin’ Cajun James Carville and pollster nonpareil Stan Greenberg deliver the message that could keep Obama in office: It’s The Middle Class, Stupid! But class warfare isn’t the answer (nuts!); it’s for both parties to admit their failures and for regular people to get involved in taking back their country from bigwigs in Wall Street and Washington.”
—Elissa Schappel, Vanity Fair
 
For many Democrats [the book] will be the playbook on how to talk to voters about economic issues….Democrats and Republicans alike in the elite and political class should pay heed: these pages contain more than a little truth.”—National Journal
 
“A recipe for President Barack Obama’s re-election…..very timely….impressive.”
—Associated Press

About the Author

James Carville is an American political consultant, commentator, educator, actor, attorney, media personality, and prominent liberal pundit.  He gained national attention for his work as the lead strategist of the successful 1992 presidential campaign of Bill Clinton.  Carville was a cohost of CNN's Crossfire until its final broadcast in June 2005.  Since then, he has appeared on CNN's news program The Situation Room, and since 2009, he has hosted a weekly XM Radio program, 60/20 Sports, with Luke Russert, son of the late Tim Russert, who hosted NBC's Meet the Press.  Carville, who is married to Republican political consultant Mary Matalin, has taught political science at Tulane University since 2009.

Stan Greenberg is a leading Democratic pollster and political strategist who has advised the campaigns of Bill Clinton, Al Gore, and John Kerry, and hundreds of other candidates and organizations in the United States and around the world.  A political scientist who received his B.A. from Miami University and his Ph.D. from Harvard, Greenberg spent a decade teaching at Yale before becoming a political consultant.  His 1985 study of Reagan Democrats in Macomb County, Michigan, became a classic of progressive political strategy, and is the basis for his continuing argument that Democrats must actively work to present themselves as populists advocating the expansion of opportunity for the middle class.  Greenberg is married to Congresswoman Rosa DeLauro, who represents Connecticut's Third Congressional District.

Product Details

  • Hardcover: 336 pages
  • Publisher: Blue Rider Press; 1 edition (July 10, 2012)
  • Language: English
  • ISBN-10: 0399160396
  • ISBN-13: 978-0399160394
  • Product Dimensions: 9.3 x 6 x 1.1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (39 customer reviews)
  • Amazon Best Sellers Rank: #111,208 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews
39 of 42 people found the following review helpful
Format:Hardcover
Carvell and Greenberg to a good job of covering the continuing destruction of the middle class in America, and they make a strong argument that this should be the key focus of the Obama campaign in 2012.

The book includes lots of facts that demonstrate the plight of the majority of working Americans. Incomes have stagnated even though people are working harder (and longer hours), and fewer and fewer average people have health care through their employer. For example, in 1980, 2/3 of high school graduates had a job that included health care; today the figure is only 25%. Income inequality is out of control; the top 1% now owns more that the entire bottom 90% of the population.

The authors believe that while the elite (including Democrats) shy away from "class warfare" most average people understand that the rich started the war long ago, and that it is time to engage the battle. Therefore, they suggest that Obama should embrace this issue and make it central to the campaign.

One disturbing thing is that Carvell and Greenberg seem to be looking for a near landslide Democratic victory, something that would "repudiate the Tea Party" and somehow cause Republicans to be more reasonable in the future. Based on current polling and Republican behavior, I don't see much chance of this...so it's very difficult to be optimistic about the kind of change the authors are hoping for.

Nonetheless, the issues they raise are critical for America, not just for this election but over the next few decades. Technology and globalization continue to advance, and it's a good bet that as a result the problems will get worse and worse. Going forward, robots, artificial intelligence and offshoring are going to make it easier and easier for CEOs and bankers to profit while average workers continue to lose out, and it's hard to see what will turn things around.
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37 of 42 people found the following review helpful
5.0 out of 5 stars The Making of "The Pitch" to Win in 2012 July 10, 2012
Format:Hardcover|Amazon Verified Purchase
I've read and reviewed a lot of political books over the past 3 months, but "It's the Middle Class, Stupid!" is by far the most unashamedly political one of all. The set-up is that Carville & Greenberg are working through arguments and pitches that will appeal to voters to reverse the 2010 trends and get the Democrats back in control of the House, Senate, the presidency, and eventually even the Supreme Court. They make this whole scenario very personal--starting by telling their respective life stories and why they are both the bluest-of-true-blue Democrats.

The book then goes back and forth between them, almost like they're having a conversation and taking advantage of Carville's well-known say-what-you-think style and Greenberg's analytical way of looking at the political landscape. It's pretty compelling. One could envision this conversation happening over a period of months or even in a single particularly insightful day. It's so partisan that Democrats will love it, while Republicans might actually read it--just to see what the other side is thinking. What works about this is that Carville keeps responding emotionally -- watch out Paul Ryan! -- but Greenberg keeps reining him back in ... like "no, that's what politicians might think but the voters are ahead of us and they're smarter than you think." I read a review of another book where the reviewer wondered how two authors collaborated on a book. Kudos here to Carville in his role as bad cop and to Greenberg as good cop (or actually in his case good cop-ywriter).

The result is that over the first half of the book ... with plenty of actual quotes from focus group participants from the middle and working classes, from different races, with and without college degrees (mostly without) ... they work through a number of approaches that will give the Democrats a winning message in 2012. If you saw any episodes of "The Pitch" on AMC this season, it's like that. It takes a lot of experimenting with different messages, with different focus groups, with different Democratic decision makers to finally get to the point that they think they've got the winning tagline. You guessed it ... It's the Middle Class, Stupid!

Through the rest of the book they then explore why all campaign messaging, ads, policy proposals, speeches, debate positions, etc. have to be about how the middle class can be rebuilt because that's the only way we can turn things around. Continuing in their back-and-forth conversation, Carville & Greenberg discuss the impacts of this strategy on everything: getting the money out of politics, health care, Social Security, Medicare, everything. They make the comment that books like this are typically big on identifying problems but small on solutions. That's not the case here.

What's interesting in all this is their read on how the Republicans have ended up in this position -- one that seems so opposite to what the polls say (Congress isn't representing the people, the wealthy should be taxed, etc.) Why don't they relent when it appears to more and more people that the wealthy have gotten most of the advantages because the system seems rigged? In "It's Even Worse Than It Looks" Mann & Ornstein claim that for 40 years the Republicans have had a minority mindset and they always try to blame the Democrats when things go wrong. Carville & Greenberg have a different thesis: Since Reagan in 1981, the Republicans have aligned themselves with the wealthy and powerful. With the exception of the Clinton administrations, they have stuck with their ideology that if the rich do better, everyone else does too. This is a 30-year brand that has almost killed the middle class.

This feels like a behind-the-scenes book, from which you can already start to see their message taking hold in the campaign. Obama has started to talk more about the importance of the middle class and less about how Bush and the Republicans are to blame for where we are now. As they point out, blaming the Republicans will make the election close and maybe win it for Obama. But making this about the middle class is the only way that the past 30 years of a downward slide for many of the 75% of our citizens who are in or aspire to be in the middle class can be turned around to make this feel like America again.

7/11/2012 - Wanted to add a reference since posting this review yesterday. "It's the Middle Class, Stupid" lines up very well with E.J. Dionne's book "Our Divided Political Heart." Dionne describes how over our history America has gone through a cycle of individualism where powerful interests moved out in front to establish businesses with few regulations ... only to be followed by reform movements (think 1890-1910 or 1933-1945) that caught up with regulations, benefits and new policies that spread the wealth and benefits to communities which had become oppressed. He hopes in his book that America will repeat that cycle to protect the people who have not enjoyed the benefits that today's powerful interests have claimed for themselves. Dionne leaves it at that point with no set political or campaign strategy to implement such a vision -- something that Carville & Greenberg have offered here. You may want to consider reading "Our Divided Political Heart" after reading this book.
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71 of 89 people found the following review helpful
3.0 out of 5 stars Written with good hearts, but timid minds July 13, 2012
Format:Hardcover|Amazon Verified Purchase
I'm generally a Republican voter, but I've always thought well of James Carville. His heart is clearly in the right place. He wants an America where education and job opportunities are abundant such that everyone can advance to the limit of their ability as he did --- starting out as a poor kid in Louisiana and then achieving success commensurate with talent and ability. He's ferociously partisan, but in a good humored and good natured way. He's married to Republican strategist Mary Matalin, so he hears plenty of Republican input and is a popular guest on Conservative shows. He's thus the kind of political strategist who should be taken seriously by both parties.

I don't know anything about Carville's coauthor Stan Greenberg other than to say that he expresses his own ideas, which are pretty much in synch with Carville's, with clarity. Their conversational give-and-take succeeds in getting their points across in an interesting way.

The first third of this book, like so many others of its genre, is a spot-on description of the anxieties of the middle class:

=======
The middle class is struggling today because of declining wages, reduced benefits, and crushing costs for the essentials of life. It is the three decades of income squeeze that now drives middle-class identity. They are being screwed because the country's losing ground, not because they think some other group is screwing them-- unless it's the 1 percent. But we'll get to that.
========

Carville and Greenberg nail that down point by point: Employment security is a thing of the past. People have become insecure in retirement because defined-benefit pensions are largely extinct. Young people, after racking up mountains of college debt, find employment scarce and low paying. Many other recent authors have said these things, but Carville and Greenberg communicate them from the soul: much of the Middle Class is hanging on by its fingernails, fearful that they and their children might never again see real prosperity. Carville also points out that the Great Recession was the coup-de-grace of an economic illness that had been debilitating the Middle Class for many years prior:

===========
When the financial crisis struck in 2008, it had the effect of hitting somebody suffering from pneumonia with a pickup truck.
===========

Having described the debilitation of the middle class so eloquently, Carville and Greenberg then get down to the business of how to restore its fortunes. Like most mainstream Democrats, their ideas boil down to stimulating the economy by spending more public money on infrastructure and education.

==========
Third, let's talk about the word "spending." When we hear that word, we see images of bridges and roads, high-speed rail, a smart grid of green energy, eager pupils in new school buildings and a teacher still teaching there. We see fast and universal broadband reaching into rural areas, a woman gaining access to new health benefits or a senior not having to pay more for health care bills. It is exhilarating just thinking about it, and we wonder why these voters don't have the same epiphany. Their minds must be polluted by Fox News and manipulative politicians.
===========

Voters see this not as an "epiphany" but a pipe-dream. Environmental red-tape, mainly created by Democrat constituencies, has consistently blocked new infrastructure. New highways to relieve traffic congestion at Interstate chokepoints like Atlanta have been blocked in court for more than forty years. High speed rail doesn't fare much better. At current rates of environmental approval, funding, and construction it would take 500 years to build a high-speed rail link from New York to L.A. and the cost per passenger ticket to fund the project would be $25,000 a seat. Carville talks about "building airports" but we have 3,000 counties in the USA, and is there any one of them that doesn't already have an airport? Likewise, it's hard to believe that spending public money to run "broadband" into the 3% of the people who live in rural areas is going to provide any substantive economic benefit. As to Green Energy, it may already be past its peak as governments around the world have begun to stop subsidizing it with public money.

I think Democrats keep harping back to "infrastructure" because they remember that spending public money to build roads, dams, bridges, airports, and rural electrification and rural schoolhouses were key parts of FDR's New Deal public works. That made sense in 1933 when we were short of all those things, but today is not 1933. We aren't going to build a new Interstate highway system and a new Hoover Dam when we already have them, even if the environmentalists allowed for it. Moreover, modern infrastructure projects don't soak up massive amounts of unemployed labor like they did 80 years ago. In 1933 a road construction crew was 5,000 laborers spreading gravel with shovels. Today it's 50 laborers and a bulldozer.

These projects also don't put back to work the millions of accountants, computer programmers, and industrial engineers who are unemployed because their jobs were outsourced to China. Likewise, building a bullet train isn't going to do anything to help the unemployed who can't afford to buy the ticket to ride it. Most voters don't favor these budget-busting programs because they perceive them to be boondoggles that won't help THEIR unemployment situation, not because "their minds must be polluted by Fox News and manipulative politicians." These voters may sense that Democrats have their minds focused on the programs they implemented during the last Great Depression 80 years ago, and not on what we need to do to pull out of the current one.

Carville and Greenberg also make the usual Democrat spin that vastly increasing spending on education will prove to be an economic panacea. They wrap this idea in political propaganda by alleging that the Republicans are intentionally dumbing-down the public by waging an "attack on education." This is just plain silly for all kinds of reasons, not least because education spending has soared exponentially for decades in both Republican and Democratic administrations. There have been some cutbacks recently, but only because of the crippling loss of tax revenues that have afflicted states and cities during these recessionary times.

Carville and Greenberg acknowledge that the public isn't buying their nostrums. They explain the 2010 shellacking thusly:

==========
Democrats got a lot wrong. First, voters were frustrated by the lack of progress on unemployment and the seeming ineffectiveness of the president's policies....But what really angered them was the perplexing and sustained lack of focus on economic issues as people themselves struggled to survive the "Great Recession." While voters were looking for FDR-like passion for moving the economy forward, the Democrats and the president focused on it only sporadically. People were desperately listening but heard no economic vision or story showing where the president and the Democrats wanted to take the country. And despite the great hope for change after 2008, people could not see that anybody was battling for the middle class and American jobs; yet for Wall Street and the lobbyists, it was business as usual.
===========

This is an indirect way of saying, "Most people perceive Obama to be every bit as much in bed with the corporate and banking interests as any Republican would have been. What, really, is the difference between a Republican Hank Paulson and a Democrat Tim Geithner? They are both equally tools of the big banking interests that have wrecked the economy."

My advice (for whatever it may be worth coming from a Republican) is: Quit crying in your beer about how the Republicans are out-spending and out-Foxing you. IMO the only way you're going to beat the Republicans at the polls is to defeat their ideology:

* You've got to get over the idea that free trade is beneficial to the national economy in all circumstances. It is insane to allow an American company to put its American workers out of their jobs in order to open up an overseas subsidiary to make products with peon labor for export back into the United States. Products made in this manner should be denied entry into our market. It is also crazy for us to be buying items from overseas that we can easily make here. It is economically harmful to allow American companies to put their tech workers out of jobs because someone in the third world will do the work for peon wages. We need to compile a list of goods and services strategic to our economy and forbid their importation.

* You've got to defeat the Republican argument that raising the minimum wage "destroys jobs." You must point out that raising the minimum wage CREATES jobs by putting more money in worker's pockets, thereby allowing them to buy more goods and services. Raising the minimum wage increases DEMAND, which is the key to creating jobs.

* You've got to be willing to draft laws requiring companies pay the full costs of the unemployment they create. When companies engage in mass layoffs to inflate their profits by shifting work overseas, they undermine the entire economy. Not only is wage income lost, but federal, state, and local tax revenue is eliminated with it. Perhaps companies should be fined 10 years of lost tax revenue for every American job they send overseas. You've also got to forbid American companies from pretending that their employees are "contractors" who can be cheated out of their promised pensions and benefits.

* You've got to defeat the Republican argument that raising the income tax on high-earners harms the economy by choking off investment. Read more ›
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Most Recent Customer Reviews
5.0 out of 5 stars Important book
THe wealthy and super wealthy in the U>S. are doing extremely well. However, the middle class and those who hope to rise from poverty into the middle class are losing ground. Read more
Published 17 days ago by Herman Schloss
5.0 out of 5 stars Outstanding!
I have read a few other books by the author, James Carville. I am currently reading this, and so far, it is outstanding. Mr. Read more
Published 21 days ago by David
5.0 out of 5 stars Eye Opener
James Carville's theatrics aside, he makes a great case with a ton of data to back up how the middle class has been slowly dismantled, and why the country cannot thrive without it.
Published 1 month ago by Amazon Customer
4.0 out of 5 stars Carville does it again!
Have been a fan of James Carville back to the years when Bill Clinton was running for president. The atmosphere in his campaign was better than we've seen since. Read more
Published 1 month ago by U. Mccormick
4.0 out of 5 stars Focus on the Middle Class
This is an interesting book focusing on the continuing decline of middle class America. The middle class is getting battered by stagnant or decreasing wages, longer working hours... Read more
Published 2 months ago by C. Travis
4.0 out of 5 stars Thought provoking
Enjoyed the read - its like a dialogue between Carville and Greenberg. Their points, while obviously liberal, are rather thought provoking. Read more
Published 3 months ago by Cheryl
4.0 out of 5 stars Great title
Carvile writes an interesting book. Enjoyed but haven't finished it yet. Sure I will enjoy hos perspective on things.
Thanks for an independent view.
Published 4 months ago by Jane Simcoe
5.0 out of 5 stars That Explains it
This book explains what those of us in the middle class could already feel happening. Especially eyeopening about the costs of attending college these days compared to 30-40 years... Read more
Published 4 months ago by Patricia Burnett
5.0 out of 5 stars GOP holding back process for the USA!
Very good common sense reading about what has happen to the Middle Class over the last 30 years. Sad, every American should read this Book!!!!
Published 5 months ago by James D. Viola
2.0 out of 5 stars Preaching to the choir and not even preaching all that well
James Carville can be a most insightful political commentator, and he is well known for using humor to keep from sounding strident. Read more
Published 5 months ago by Bookish
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