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The Mighty Wurlitzer: How the CIA Played America [Hardcover]

Hugh Wilford (Author)
3.9 out of 5 stars  See all reviews (7 customer reviews)


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Book Description

January 15, 2008 0674026810 978-0674026810

In 1967 the magazine Ramparts ran an exposé revealing that the Central Intelligence Agency had been secretly funding and managing a wide range of citizen front groups intended to counter communist influence around the world. In addition to embarrassing prominent individuals caught up, wittingly or unwittingly, in the secret superpower struggle for hearts and minds, the revelations of 1967 were one of the worst operational disasters in the history of American intelligence and presaged a series of public scandals from which the CIA's reputation has arguably never recovered.

CIA official Frank Wisner called the operation his "mighty Wurlitzer," on which he could play any propaganda tune. In this illuminating book, Hugh Wilford provides the first comprehensive account of the clandestine relationship between the CIA and its front organizations. Using an unprecedented wealth of sources, he traces the rise and fall of America's Cold War front network from its origins in the 1940s to its Third World expansion during the 1950s and ultimate collapse in the 1960s.

Covering the intelligence officers who masterminded the CIA's fronts as well as the involved citizen groups--émigrés, labor, intellectuals, artists, students, women, Catholics, African Americans, and journalists--Wilford provides a surprising analysis of Cold War society that contains valuable lessons for our own age of global conflict.

(20071201)


Editorial Reviews

From Publishers Weekly

Well before the beginning of the Cold War, the Soviet Union achieved a series of propaganda successes by using front organizations that ostensibly served independent purposes but were orchestrated by Moscow. In the late 1940s, Frank Wisner, chief of political warfare for the newly created CIA, proposed a U.S. version: a mighty Wurlitzer that like its namesake would play the music America desired. California State–Long Beach professor Wilford describes the Wurlitzer as most successful in supporting Western Europe's noncommunist leftist unions, students and intellectuals during the 1950s. As the Cold War spread, the CIA organized programs in the Third World combining development with anticommunism. The CIA was more a source of funding and fine-tuning than the master player its organizers intended; few of its front groups were unaware of the connection. What made the system work was a shared, principled and intense anticommunism combined with trust in America's intentions and capabilities. As these eroded during the Vietnam era, the Wurlitzer's music grew discordant, then ceased altogether. Wilford's conclusion that winning hearts and minds is best left to overt processes and organizations is predictable and defensible. Still, Wisner's Wurlitzer helped level the playing field at a crucial period of the Cold War. (Jan.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

An outstanding book: lively, engaging, thoroughly researched and beautifully written. It provides a clear view of the many activities of the CIA to gain the support of Americans during the Cold War, and raises important questions about the place of such secret efforts to mobilize popular opinion in a democracy.
--Allan M. Winkler, Miami University (20071001)

Fusing the perspectives of intelligence and social history, Wilford has written the first authoritative overview of the CIA's recruitment of private American citizens to fight communism. Combining meticulous scholarship with a fluent narrative style, he tells a story that will appeal to a wide range of readers. His argument, that American individualism frustrated the CIA's efforts to control, will provoke debate for years to come.
--Rhodri Jeffreys-Jones, author of The FBI: A History (20080127)

Wilford's book is superb, by far the most comprehensive work to date on the front groups through which the CIA sought to project U.S. cultural and political influence. He has an inviting, perceptive, allusive style that pulls in the reader, humanizes and harmonizes the material, and in the end generates the incisive moral or historical point. It was a pleasure to read.
--Nelson Lichtenstein, University of California, Santa Barbara (20080206)

By turns hilarious and horrifying, the story of the CIA's attempts to disseminate anticommunist propaganda through a variety of front organizations...This superb account will provide CIA aficionados with some welcome comic relief. (Kirkus Reviews 20080120)

Hugh Wilford has unearthed from archives the myriad links between the CIA and various citizen front groups attempting to counter communist influence in The Mighty Wurlitzer: How the CIA Played America. Coming forty years after the magazine Ramparts exposed the CIA propaganda program, this book is sure to be relevant to our own era of "hearts and minds" campaigning. (Bookforum 20080222)

[An] elegantly written, diligently researched examination of the CIA's glory days...The fronts that Wisner built were more errors than terrors, shrill tunes on that tin whistle--which Hugh Wilford plays with sentient skill.
--Peter Preston (The Observer 20080228)

[A] brisk yet thorough narrative...No one has written a more comprehensive or sophisticated account of the pro-American fronts from their creation in the late 1940s to the investigative report 20 years later in Ramparts magazine that first exposed the CIA's cultural offensive and left people such as [Gloria] Steinem with a bit of explaining to do.
--Michael Kazin (Washington Post Book World 20080306)

Hugh Wilford has given us the first comprehensive and thorough report of how the CIA--modeling its policies on the Comintern's creation of Communist front groups--created their own fronts, with recipients who included not only the white male writers and artists who made up much of the postwar cultural establishment, but women, African-Americans, students, the labor movement, Catholics, and journalists. Mr. Wilford undermines rather than bolsters the boast made by CIA man Frank Wisner, who called his agency a "Mighty Wurlitzer," a mass of information and intelligence capable of playing the tunes the rest of the world would dance to. The old view, that the Agency was composed of "puppet masters" and that its recipients were simple marionettes, is not only inaccurate, but highly misleading. Mr. Wilford carefully shows that in almost all the cases, those funded understood the high stakes of the Cold War with the Soviets. Rather than following CIA orders, most used whatever funds they received to carry on the work they had already started, and often discarded the advice of the Agency handlers...[A] first-rate book. It is doubtful whether another survey of this subject will ever be necessary. One can differ with his own conclusion that covert funding "stained the reputation" of America and still find the book of immeasurable merit.
--Ronald Radosh (New York Sun 20080411)

Remarkably detailed and researched...There were indeed fronts directly established by the C.I.A. for a particular goal, and the story Wilford tells of them in The Mighty Wurlitzer is fascinating, involving a surprising collection of well-known figures in American life...There is a great deal to be learned from this book. Wilford has consulted an astonishing number of scholarly and popular accounts, along with the papers and records of some of the central participants and organizations. He's done a remarkable job of research...Wilford has mastered an enormously complex tale in almost every detail.
--Nathan Glazer (New York Times Book Review 20080411)

[A] superb new account of the underground combat in ideas and checkbooks that unfolded in the 1950s and early '60s...One important insight Wilford brings to this history is that it wasn't necessarily ignoble to promote American values in the face of a menacing communist alternative in those two decades.
--Charles Trueheart (Bloomberg.com 20080701)

Wilford provides a comprehensive account of the clandestine relationship between the CIA and its front organizations, tracing the rise and fall of America's front network from its origins in the 1940s to its collapse in the 1960s. (Times Higher Education Supplement 20080901)

The term "Mighty Wurlitzer" was coined by CIA agent Frank Wisner to describe the network of small organizations and magazines that the agency used to propagate its message during the Cold War. With meticulous research Hugh Wilford has unpicked the seams of CIA cultural influence, revealing a surprisingly complex picture of divided loyalties and tangled motives. (London Review of Books 20080301)

An astonishing account of the CIA's front operations in the United States during the Cold War.
--Will Podmore (Tribune Magazine )

In framing my review or observations, I would like to ask Frank Wisner what he thinks of this book. My feeling is that he would give it a High Pass...Mr. Wilford’s index is tantalizing. It invites our interest and suggests that if we spend the time to decode it, we might deduce the substance and flair undertaken in his research and the breadth of his own investigative skill...Mr. Wilford writes clearly and without the inbred pomposity of so many popular historians and journalists.
--Dan Pinck (ossreborn.com )

Fascinating...The book represents a sophisticated integration of intelligence history with social and cultural history. Above all it is very well written; it engages the reader from the outset through clandestine operations to the heights of culture and celebrity.
--David Ryan (International Affairs )

The title of Wilford's engaging book comes from CIA official Frank Wisner's comment that his operation was a "mighty Wurlitzer" organ on which he could play any propaganda tune. Wilford traces the history of how the CIA funded and employed front groups in its contest against the Soviet Union from the inception of George Kennan's Office of Policy Coordination under Wisner in 1949 as the prime instrument of psychological political warfare through the exposure of these clandestine activities by the radical muckraking Ramparts magazine in 1967. The book discusses the colorful characters that designed, created, and implemented the various programs, and the different venues targeted and used--including the postwar émigré community, labor organizations, journalists, intellectuals, artists and others of the cultural front, student organizations, women, blacks, Catholics, and others. The expense in dollars was considerable, but the author also considers the costs to democracy, the nation's reputation, and individual lives far too great a price to bear.
--J. P. Dunn (Choice )

In contrast to most previous discussions of the CIA's front-group operations, which have tended to concentrate narrowly on culture and the arts, The Mighty Wurlitzer covers a much wider range of activities. Wilford is especially good, for example, on the agency's dealings with sympathetic American journalists like the political columnist Joseph Alsop and Arthur Hays Sulzberger, who served as publisher of the New York Times from 1935 to 1961.
--Terry Teachout (Commentary )

Product Details

  • Hardcover: 384 pages
  • Publisher: Harvard University Press (January 15, 2008)
  • Language: English
  • ISBN-10: 0674026810
  • ISBN-13: 978-0674026810
  • Product Dimensions: 9.2 x 6.3 x 1.4 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,061,792 in Books (See Top 100 in Books)

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15 of 16 people found the following review helpful:
4.0 out of 5 stars Fair, Balanced on Trees; Forest Focus Could Be Sharper, January 25, 2008
This review is from: The Mighty Wurlitzer: How the CIA Played America (Hardcover)
How is it that many within the CIA were considered "liberal" by many within the FBI and their friends in the right-wing 'China Lobby' The answer is psychological warfare. Many within the CIA were affiliated with ostensibly liberal internationalist efforts, such as World Federalism, for which Agency media guru Cord Meyer showed enthusiasm.

The liberal label could be misleading, however, if the right meant that the CIA "liberals" were at odds with US Cold War foreign policy goals. Just the opposite was true. The CIA liberals had done their communications research howework, as Christopher Simpson has pointed out in his essential and skinny volume The Science of CoercionScience of Coercion: Communication Research and Psychological Warfare, 1945-1960. They realized that special publications would be needed to tame left-liberal dissent from US global ambitions.

And so publications like Encounter Magazine were created. Five of six articles would be left liberal, to win over this small BUT INFLUENCIAL group of tweedy professors and quasi-professionals who were capable of footnoting their bad moods. Once they thought that "this magazine is on our side' they would be more suceptible to the raison d'etre of the whole glossy: the monthly gatekeeping article that would keep this caffinated crew from openly opposing US Cold War Foreign Policy objectives.

Just so was the intention behind CIA subsidies for domestic front groups such as labor unions, art critics, and journalists within the US. The author deals skillfully with the individuals involved: many of the individuals did not know that their organizations were being supported by the CIA. Others did know and walked on eggshells to preserve their collegues' virgin curiosities.

The author is carefull to give people who cooperated with the Agency a fair shake. It is doubtful that Gloria Steinem could get a fairer shake than she does in this book; true she was young but a handshake or two with arch-conservative Psychological Warfare veterans like Time-Life CIA's C. D. Jackson should wake one up a bit.

The author points out that there were many times when the front group bahaved in ways contrary to the wishes of their CIA funders. In fact, one wonders if the point is not overemphasized. The point was never to turn the targetted audience into armchair McAthurs: rather it was to prevent theier becoming vocal critics of Greater Containment. A little slackening of the leash now and then would have been appropriate for these scientists of coercion.

In short, the CIA front groups, as is emphasized more strongly in Francis Stonor Saunders book (The Cultural Cold War: The CIA and the World of Arts and Letters ) were left-gatekeepers with rightist ends in mind. This point about the project could bear much stronger emphasis. On the other hand there is plenty of fresh detail in The Mighty Wurlitzer. The author openly acknowledges his debt to Saunders book but there is fresh information and detail in nearly every chapter. I recommend this book for everyone interested in post World War history and journalism.

One will never read The Nation in quite the same way!
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13 of 17 people found the following review helpful:
1.0 out of 5 stars The Mighty Wurlitzer, November 14, 2008
This review is from: The Mighty Wurlitzer: How the CIA Played America (Hardcover)
This was a very misleading title. It could have been more aptly entitled "The OPC/CIA gave away huge amounts of the tax payer money during the Cold War." Period.
This funding was given to anti-Communist organizations and individuals both here and abroad to help spread anti-Communist propaganda as a part of the CIA's Psychological Warfare Ops.
Although the organizations listed were numerous, most of them had already been identified by previous authors. The same applies to the individuals involved to whom Mr. Wilford constantly refers to as the "intellectuals".
I must admit I have never read a book about the CIA that maintained such an obvious hands-off, distant approach to the Agency. His kid-glove treatment of the CIA seem to imply that the Agency was comprised solely of high-minded and noble intellectuals, patrons of the arts all, and whose only desire was to protect the American public from the Red Menace gathering at their doorstep. The book never actually gets into a discussion on what the CIA actually did or how they did it except to say they gave away money. There are no real in-depth discussions of the CIA at all.
The one area that Mr. Wilford does excel in was his detailed descriptions of the friction, disagreements, infighting, and at times petty squabbling amongst the non-CIA "intellectuals" in charge of these various organizations receiving the funding. If anything, this book was more like a "CIA Fund Recipients" gossip column.
Despite the acclaim this book has recieved from others, I found it to be a failure due to its' reluctance to actully enter into any honest discussion of the Central Intelligence Agency itself (as the title implies).
How Frank Wisner's Mighty Wurlitzer "played" America never became obvious.


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6 of 8 people found the following review helpful:
5.0 out of 5 stars Useful study of secret CIA operations in the USA, March 11, 2008
By 
William Podmore (London United Kingdom) - See all my reviews
(REAL NAME)   
This review is from: The Mighty Wurlitzer: How the CIA Played America (Hardcover)
Hugh Wilford, previously of the University of Sheffield, now at California State University, Long Beach, has written an astonishing account of the CIA's front operations in the USA during the Cold War. In 1967, research by Ramparts magazine exposed this covert system, which broke the law banning CIA operations in the USA.

The CIA funded front organisations within trade unions, New York intellectuals, émigrés, writers, artists, musicians, Hollywood, the National Student Association, aid workers, civil rights activists, clergy, women, and black nationalist groups like the American Society of African Culture. For example, Harvard University got $456,000 in disguised subsidies from the CIA between 1960 and 1966. The CIA collaborated with the major news media, particularly the New York Times, the Reader's Digest, Columbia Broadcasting System and Time magazine.

The CIA backed and funded the American Committee for a United Europe, which backed the emerging EEC. The CIA had a secret alliance with US Catholicism, for instance, between 1959 and 1966 it funded the Family Rosary Crusade's operations in Europe, Latin America, the Middle East, Australasia and Africa.

Associations that accepted covert state patronage violated their own proclaimed principles of voluntary association. Many members of these organisations knew about the CIA's role, but many did not. Americans were systematically deceived by the state. And the CIA's undemocratic covert activities did not cease with the 1967 exposures, or with the end of the Cold War. Even now the CIA is `a growing force on campus', as the Wall Street Journal recently noted.

This book exposes the CIA's role in the USA and leaves one asking what it did and does in Britain.
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First Sentence:
W. Eugene Groves was, all who knew him agreed, a young man of tremendous promise. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
family rosary crusade, witting members, covert patronage, covert subsidies, covert network, secret subsidies, front operations, covert funding, communist propagandists, cultural freedom
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Cold War, New York, United States, Soviet Union, Allen Dulles, World War, Frank Wisner, State Department, South America, Cord Meyer, African American, Partisan Review, Committee of Correspondence, Third World, White House, Mighty Wurlitzer, Radio Free Europe, Executive Committee, John Davis, Tom Braden, Vietnam Lobby, Southeast Asia, National Student Association, Iron Curtain, Irving Brown
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