Milestones in Mass Communication Research (3rd Edition) [Paperback]

Shearon A. Lowery (Author), Melvin L. DeFleur (Author)

Book Description

ISBN-10: 0801314372 | ISBN-13: 978-0801314377 | Publication Date: January 10, 1995 | Edition: 3

Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects.

Product Details

• Paperback: 415 pages
• Publisher: Allyn & Bacon; 3 edition (January 10, 1995)
• Language: English
• ISBN-10: 0801314372
• ISBN-13: 978-0801314377
• Product Dimensions: 9 x 6.5 x 1 inches
• Shipping Weight: 1.3 pounds (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #353,690 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

3.0 out of 5 stars Useful for (Wealthy) Students of Communications Theory, December 9, 2006

By 

doomsdayer520 (Pennsylvania) - See all my reviews
(HALL OF FAME REVIEWER)    (TOP 1000 REVIEWER)   

This review is from: Milestones in Mass Communication Research (3rd Edition) (Paperback)

Students of the theoretical side of mass communications, and who are looking for a historical angle, will find this textbook quite informative. A strong opening chapter outlines the traditions and techniques of communications research, and then the book goes into a collection of influential studies. Some are quite famous, like the case study of the War of the Worlds panic or various government-sanctioned studies on the effects of TV on children. The authors do a good job of introducing each study and explaining its influences on communication theory, and that goes double for some studies that didn't even start out in the communications paradigm but had an unexpected influence, such as the study on diffusion of innovations among Iowa farmers. But those strong points can't quite hold up the entire book, as the writing style tends toward hyperbolic statements of importance, and the individual studies are so painstakingly explained that the book starts to appear extraneous, as one could just read the individual studies themselves and gain almost the same amount of knowledge. And finally, this book is docked one star due to the monstrously excessive retail price. This is a function of forced scarcity in the college textbook market. Paying that much for a paperback book with about 400 pages is beyond obscene. Buy a used copy, so at least you're giving a percentage back to some poor sap who already got soaked by the publisher. [~doomsdayer520~]

5.0 out of 5 stars Quick and Quality, July 24, 2010

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L.A. - See all my reviews

Amazon Verified Purchase

This review is from: Milestones in Mass Communication Research (3rd Edition) (Paperback)

Book was like new. Not in bad condition. I got it in one day with one day shipping. Purchase was quick and the book came in a clutch.

4.0 out of 5 stars Highly recommended to doctoral students in mass communication, October 2, 2007

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TEY (Rockville, MD, USA) - See all my reviews

This review is from: Milestones in Mass Communication Research (3rd Edition) (Paperback)

It was rated one of the significant journalism and communication books of the twentieth century. See the winter 1999 issue of the Journalism & Mass Communication Quarterly. It is really good book, especially for doctoral students who just entered the field of mass communication. I'm giving it four stars because it unfortunately costs more than $100.