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Millennial Makeover: MySpace, YouTube, and the Future of American Politics [Hardcover]

Morley Winograd , Michael D. Hais
4.2 out of 5 stars  See all reviews (17 customer reviews)

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Book Description

March 30, 2008 0813543010 978-0813543017
It happens in America every four decades and it is about to happen again. America's demand for change in the 2008 election will cause another of our country's periodic political makeovers. This realignment, like all others before it, will result from the coming of age of a new generation of young Americans-the Millennial Generation-and the full emergence of the Internet-based communications technology that this generation uses so well. Beginning in 2008, almost everything about American politics and government will transform-voting patterns, the fortunes of the two political parties, the issues that engage the nation, and our government and its public policy.

Building on the seminal work of previous generational theorists, Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments-"idealist" and "civic"-that have alternated with one another throughout the nation's history. Based on these patterns, Winograd and Hais predict that the next realignment will be very different from the last one that occurred in 1968. "Idealist" realignments, like the one put into motion forty years ago by the Baby Boomer Generation, produce, among other things, a political emphasis on divisive social issues and governmental gridlock. "Civic" realignments, like the one that is coming, and the one produced by the famous GI or "Greatest" Generation in the 1930s, by contrast, tend to produce societal unity, increased attention to and successful resolution of basic economic and foreign policy issues, and institution-building.

The authors detail the contours and causes of the country's five previous political makeovers, before delving deeply into the generational and technological trends that will shape the next. The book's final section forecasts the impact of the Millennial Makeover on the elections, issues, and public policies that will characterize America's politics in the decades ahead.

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Editorial Reviews

Review

"With sound analysis, the authors persuasively contend that the prospect of Millennials going viral (using their numbers, values, commitments, and sociopolitical networking to effect change and demand new political leadership) must not be underestimated. If their conclusions are accurate, 2008 will be remembered as a turning point in American politics. Highly recommended."

Review

"With sound analysis, the authors persuasively contend that the prospect of Millennials going viral (using their numbers, values, commitments, and sociopolitical networking to effect change and demand new political leadership) must not be underestimated. If their conclusions are accurate, 2008 will be remembered as a turning point in American politics. Highly recommended."

Product Details

  • Hardcover: 336 pages
  • Publisher: Rutgers University Press (March 30, 2008)
  • Language: English
  • ISBN-10: 0813543010
  • ISBN-13: 978-0813543017
  • Product Dimensions: 6 x 1.1 x 9 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #760,923 in Books (See Top 100 in Books)

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Customer Reviews

A difficult book to read, but very challenging and informative. E. Payne  |  3 reviewers made a similar statement
I can hardly wait to resume reading. Antero Pietila     
Most Helpful Customer Reviews
22 of 24 people found the following review helpful
5.0 out of 5 stars Must Read February 19, 2008
Format:Hardcover
It is impossible to understand the race for the presidency and the phenomenal rise of Barack Obama without understanding the new generation of voters which has been drawn to him in numbers and in ways scarcely anyone had anticipated, and some, especially those in the Clinton campaign, still can not believe. In their remarkable new book, Millenial Makeover, Winograd and Hais tell us more about what this new generation thinks and what it expects than anyone has done before or is likely to do again. Conservative or liberal, Democrat or Republican, if you have an interest in politics or public affairs this is a book you cannot afford not to read. I am giving it five stars, but only because I cannot give it six.
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16 of 17 people found the following review helpful
5.0 out of 5 stars Read It! March 28, 2008
Format:Hardcover|Amazon Verified Purchase
Unlike most books, this one more than lives up to the hype on its jacket. Morley Winograd and Michael Hais go well beyond generational theory to help us understand not only past critical turning points in American history, but also the crucial one we're about to live through.

This is not the political punditry of "talking heads" who merely spout trendy theories without analytical substance. Rather, it is a well researched and well written review of the factors that have helped shape the Millennial Generation (1983-2003) now coming of age, together with some insightful commentary on the impact this generation is likely to have on our country and our world. In its pages the authors present both the "whys" and the "hows" in a well organized and easy-to-read discourse.

"Millennial Makeover" is not just for political junkies. If you are a concerned citizen trying to wade through the political and social cross-currents of our country, particularly in this important presidential election year, you should read this book. It left this aging Baby Boomer surprised, enlightened, fearful, smiling and cautiously optimistic about our future.

"A republic, if you can keep it." That's what Benjamin Franklin reportedly said when asked at the close of the Constitutional Convention what type of government the Framers had fashioned. "Millennial Makeover" offers a fascinating look at how this emerging tech-savvy "civic" generation might do just that.
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18 of 20 people found the following review helpful
5.0 out of 5 stars Just in Time... February 17, 2008
Format:Hardcover
Just in time to help us understand the underlying dynamics of the 2008 presidential election--and the Obama surge--"Millenial Makeover" provides a well-documented, insightful account of why and how the next generation of voters, Millenials born during the Reagan, Bush, and Clinton administrations, will transform American politics for decades to come. New generations, not political parties, shape the nation's political and civic landscapes--and the political party that figures this out fastest, has the best chance of winning elections.

Winograd and Hais combine "generation theory" with their own long experience in politics, survey data, and detailed observations about the unique values and expectations that Millenials bring to public affairs to shape an optimistic picture of the very near future. With most Millenials set to reach voting age in 2012, they show us this new force already at work in 2008 and moving inexorably to crowd the Baby Boomers off the political stage.
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Most Recent Customer Reviews
2.0 out of 5 stars What A Difference A Year Makes -
The authors contend that American politics have been characterized by relatively long periods of stability in electoral outcomes, interspersed with shorter periods of sharp and... Read more
Published on August 12, 2009 by Loyd E. Eskildson
5.0 out of 5 stars Milennial Makeover
A must read for any Political Science major or anyone interested in the demographics of the US and it's effect on general elections. Read more
Published on July 6, 2009 by Joseph F. Mitcho
5.0 out of 5 stars The paperback is better
The paperback edition of Millennial Makeover by Winograd and Hais is just out and for those who did not have a chance to read it when it was first published this is one of those... Read more
Published on March 18, 2009 by D.W.Buffa
3.0 out of 5 stars Interesting, but also lacking
This book is interesting in describing a political shift by the youngest generation of voters (Millenials). Read more
Published on March 10, 2009 by L. Lieb
5.0 out of 5 stars Excellent Book
For any boomer (like me) or Gen-X'er, this is an exceptional look at Millennials and their impact on our country both in terms of media behavior and politics. Read more
Published on January 11, 2009 by Leigh Jacobs
3.0 out of 5 stars MM the future political wind direction
Great read for educated American voters over the age of 55...especially awaking to those over 65 who just "don't get it!"
The message is hard to read after 50 or so pages. Read more
Published on December 20, 2008 by Quaismodo
4.0 out of 5 stars Thoughtful and sobering
"Millennial Makeover", a recent book addressing the changes occurring socially and politically in the United States, is a welcome addition to those who want to peel back the layers... Read more
Published on December 19, 2008 by Jon Hunt
5.0 out of 5 stars Explains why Obama won and the next 20 years
Written a year before the 2008 election, Millenial Makeover explains why Obama's election was no fluke and was not simply a reaction to the G W Bush presidency. Read more
Published on November 10, 2008 by Bob Stone
5.0 out of 5 stars Millennial Makeover
A difficult book to read, but very challenging and informative. I enjoyed it very much.
Published on October 28, 2008 by E. Payne
1.0 out of 5 stars Political pop science for the convinced
Winograd and Hais theorize that American political constituencies cycle and recycle every 40-years with each cycle fueled by new technologies that empower new constituencies. Read more
Published on July 2, 2008 by Stephen B. Waters
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