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Millennial Makeover: MySpace, YouTube, and the Future of American Politics [Hardcover]

Morley Winograd (Author), Michael D. Hais (Author)
4.1 out of 5 stars  See all reviews (16 customer reviews)

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Book Description

March 30, 2008 0813543010 978-0813543017
It happens in America every four decades and it is about to happen again. America's demand for change in the 2008 election will cause another of our country's periodic political makeovers. This realignment, like all others before it, will result from the coming of age of a new generation of young Americans-the Millennial Generation-and the full emergence of the Internet-based communications technology that this generation uses so well. Beginning in 2008, almost everything about American politics and government will transform-voting patterns, the fortunes of the two political parties, the issues that engage the nation, and our government and its public policy.

Building on the seminal work of previous generational theorists, Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments-"idealist" and "civic"-that have alternated with one another throughout the nation's history. Based on these patterns, Winograd and Hais predict that the next realignment will be very different from the last one that occurred in 1968. "Idealist" realignments, like the one put into motion forty years ago by the Baby Boomer Generation, produce, among other things, a political emphasis on divisive social issues and governmental gridlock. "Civic" realignments, like the one that is coming, and the one produced by the famous GI or "Greatest" Generation in the 1930s, by contrast, tend to produce societal unity, increased attention to and successful resolution of basic economic and foreign policy issues, and institution-building.

The authors detail the contours and causes of the country's five previous political makeovers, before delving deeply into the generational and technological trends that will shape the next. The book's final section forecasts the impact of the Millennial Makeover on the elections, issues, and public policies that will characterize America's politics in the decades ahead.

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Editorial Reviews

Review

"With sound analysis, the authors persuasively contend that the prospect of Millennials going viral (using their numbers, values, commitments, and sociopolitical networking to effect change and demand new political leadership) must not be underestimated. If their conclusions are accurate, 2008 will be remembered as a turning point in American politics. Highly recommended."

Review

"With sound analysis, the authors persuasively contend that the prospect of Millennials going viral (using their numbers, values, commitments, and sociopolitical networking to effect change and demand new political leadership) must not be underestimated. If their conclusions are accurate, 2008 will be remembered as a turning point in American politics. Highly recommended."

Product Details

  • Hardcover: 336 pages
  • Publisher: Rutgers University Press (March 30, 2008)
  • Language: English
  • ISBN-10: 0813543010
  • ISBN-13: 978-0813543017
  • Product Dimensions: 9 x 6.2 x 1.3 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #659,532 in Books (See Top 100 in Books)

More About the Author

Morley Winograd is the co-author (with Michael D. Hais) of "Millennial Momentum: How a New Generation is Remaking America" (Rutgers University Press: September 2011). It describes how the Millennial Generation will change the way America lives and learns, works and plays, votes and governs itself.

Winograd is a Senior Fellow at the University of Southern California's Annenberg School's Center on Communication Leadership and Policy. He served as senior policy advisor to Vice President Al Gore and director of the National Partnership for Reinventing Government (NPR) from December 1, 1997 until January 20, 2001.

Winograd served as the Executive Director of the Institute for Communication Technology Management (CTM) at USC's Marshall School of Business from 2001 until his retirement in June of 2009.

Previously Winograd and Hais wrote "Millennial Makeover: MySpace, YouTube and the Future of American Politics" (Rutgers: 2008), which was named by the New York Times as one of their ten favorite books of 2008. He also co-authored (with Dudley Buffa) "Taking Control: Politics in the Information Age" (Holt: 1996).

 

Customer Reviews

16 Reviews
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Average Customer Review
4.1 out of 5 stars (16 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

22 of 23 people found the following review helpful:
5.0 out of 5 stars Must Read, February 19, 2008
This review is from: Millennial Makeover: MySpace, YouTube, and the Future of American Politics (Hardcover)
It is impossible to understand the race for the presidency and the phenomenal rise of Barack Obama without understanding the new generation of voters which has been drawn to him in numbers and in ways scarcely anyone had anticipated, and some, especially those in the Clinton campaign, still can not believe. In their remarkable new book, Millenial Makeover, Winograd and Hais tell us more about what this new generation thinks and what it expects than anyone has done before or is likely to do again. Conservative or liberal, Democrat or Republican, if you have an interest in politics or public affairs this is a book you cannot afford not to read. I am giving it five stars, but only because I cannot give it six.
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16 of 16 people found the following review helpful:
5.0 out of 5 stars Read It!, March 28, 2008
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This review is from: Millennial Makeover: MySpace, YouTube, and the Future of American Politics (Hardcover)
Unlike most books, this one more than lives up to the hype on its jacket. Morley Winograd and Michael Hais go well beyond generational theory to help us understand not only past critical turning points in American history, but also the crucial one we're about to live through.

This is not the political punditry of "talking heads" who merely spout trendy theories without analytical substance. Rather, it is a well researched and well written review of the factors that have helped shape the Millennial Generation (1983-2003) now coming of age, together with some insightful commentary on the impact this generation is likely to have on our country and our world. In its pages the authors present both the "whys" and the "hows" in a well organized and easy-to-read discourse.

"Millennial Makeover" is not just for political junkies. If you are a concerned citizen trying to wade through the political and social cross-currents of our country, particularly in this important presidential election year, you should read this book. It left this aging Baby Boomer surprised, enlightened, fearful, smiling and cautiously optimistic about our future.

"A republic, if you can keep it." That's what Benjamin Franklin reportedly said when asked at the close of the Constitutional Convention what type of government the Framers had fashioned. "Millennial Makeover" offers a fascinating look at how this emerging tech-savvy "civic" generation might do just that.
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18 of 19 people found the following review helpful:
5.0 out of 5 stars Just in Time..., February 17, 2008
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Peter Plastrik (Beaver Island, Michigan) - See all my reviews
(REAL NAME)   
This review is from: Millennial Makeover: MySpace, YouTube, and the Future of American Politics (Hardcover)
Just in time to help us understand the underlying dynamics of the 2008 presidential election--and the Obama surge--"Millenial Makeover" provides a well-documented, insightful account of why and how the next generation of voters, Millenials born during the Reagan, Bush, and Clinton administrations, will transform American politics for decades to come. New generations, not political parties, shape the nation's political and civic landscapes--and the political party that figures this out fastest, has the best chance of winning elections.

Winograd and Hais combine "generation theory" with their own long experience in politics, survey data, and detailed observations about the unique values and expectations that Millenials bring to public affairs to shape an optimistic picture of the very near future. With most Millenials set to reach voting age in 2012, they show us this new force already at work in 2008 and moving inexorably to crowd the Baby Boomers off the political stage.
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
millennial generation, millennial era, civic realignments, civic era, idealist era, realigning era, previous realignments, technology arms race, online campaigning, idealist generation, realignment theory, civic generation, realigning election
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Republican Party, Pew Research Center, Democratic Party, Baby Boomers, New Deal, Magid Associates, Civil War, World War, Meet the Millennials, African Americans, Mother's Milk of Politics, White House, Social Networks, The Coming Political Realignment, President Bush, Harvard University Institute of Politics, Franklin Roosevelt, Politicians Love, Winning the Technology Arms Race, The Technology Tsunami, Iraq War, Supreme Court, Abraham Lincoln, Social Security
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