Millennial Makeover: MySpace, YouTube, and the Future of American Politics (Hardcover)

by Morley Winograd (Author), Michael D. Hais (Author)
Key Phrases: millennial generation, millennial era, civic realignments, United States, Republican Party, Pew Research Center (more...)

Editorial Reviews

Review
"With sound analysis, the authors persuasively contend that the prospect of Millennials going viral (using their numbers, values, commitments, and sociopolitical networking to effect change and demand new political leadership) must not be underestimated. If their conclusions are accurate, 2008 will be remembered as a turning point in American politics. Highly recommended."

Book Description
"Here is an insightful--and provocative--look at the future of American politics. It will delight some people and startle others--but it will leave no one unmoved.

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Product Details

• Hardcover: 336 pages
• Publisher: Rutgers University Press (March 30, 2008)
• Language: English
• ISBN-10: 0813543010
• ISBN-13: 978-0813543017
• Product Dimensions: 9 x 6.2 x 1.3 inches
• Shipping Weight: 1.3 pounds (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars See all reviews (15 customer reviews)
• Amazon.com Sales Rank: #37,186 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

22 of 22 people found the following review helpful:

5.0 out of 5 stars Must Read, February 19, 2008

By	D.W.Buffa - See all my reviews

It is impossible to understand the race for the presidency and the phenomenal rise of Barack Obama without understanding the new generation of voters which has been drawn to him in numbers and in ways scarcely anyone had anticipated, and some, especially those in the Clinton campaign, still can not believe. In their remarkable new book, Millenial Makeover, Winograd and Hais tell us more about what this new generation thinks and what it expects than anyone has done before or is likely to do again. Conservative or liberal, Democrat or Republican, if you have an interest in politics or public affairs this is a book you cannot afford not to read. I am giving it five stars, but only because I cannot give it six.

15 of 15 people found the following review helpful:

5.0 out of 5 stars Read It!, March 28, 2008

By	"Publius" - See all my reviews

Unlike most books, this one more than lives up to the hype on its jacket. Morley Winograd and Michael Hais go well beyond generational theory to help us understand not only past critical turning points in American history, but also the crucial one we're about to live through.

This is not the political punditry of "talking heads" who merely spout trendy theories without analytical substance. Rather, it is a well researched and well written review of the factors that have helped shape the Millennial Generation (1983-2003) now coming of age, together with some insightful commentary on the impact this generation is likely to have on our country and our world. In its pages the authors present both the "whys" and the "hows" in a well organized and easy-to-read discourse.

"Millennial Makeover" is not just for political junkies. If you are a concerned citizen trying to wade through the political and social cross-currents of our country, particularly in this important presidential election year, you should read this book. It left this aging Baby Boomer surprised, enlightened, fearful, smiling and cautiously optimistic about our future.

"A republic, if you can keep it." That's what Benjamin Franklin reportedly said when asked at the close of the Constitutional Convention what type of government the Framers had fashioned. "Millennial Makeover" offers a fascinating look at how this emerging tech-savvy "civic" generation might do just that.

19 of 20 people found the following review helpful:

5.0 out of 5 stars Just in Time..., February 17, 2008

By	Peter Plastrik (Beaver Island, Michigan) - See all my reviews (REAL NAME)

Just in time to help us understand the underlying dynamics of the 2008 presidential election--and the Obama surge--"Millenial Makeover" provides a well-documented, insightful account of why and how the next generation of voters, Millenials born during the Reagan, Bush, and Clinton administrations, will transform American politics for decades to come. New generations, not political parties, shape the nation's political and civic landscapes--and the political party that figures this out fastest, has the best chance of winning elections.

Winograd and Hais combine "generation theory" with their own long experience in politics, survey data, and detailed observations about the unique values and expectations that Millenials bring to public affairs to shape an optimistic picture of the very near future. With most Millenials set to reach voting age in 2012, they show us this new force already at work in 2008 and moving inexorably to crowd the Baby Boomers off the political stage.