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Millennial Makeover: MySpace, YouTube, and the Future of American Politics
 
 
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Millennial Makeover: MySpace, YouTube, and the Future of American Politics [Paperback]

Morley Winograd (Author), Michael D. Hais (Author)
5.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

March 15, 2009
It happens in America every four decades and it is about to happen again. America's demand for change in the 2008 election will cause another of our country's periodic political makeovers. This realignment, like all others before it, will result from the coming of age of a new generation of young Americans-the Millennial Generation-and the full emergence of the Internet-based communications technology that this generation uses so well. Beginning in 2008, almost everything about American politics and government will transform-voting patterns, the fortunes of the two political parties, the issues that engage the nation, and our government and its public policy.

Building on the seminal work of previous generational theorists, Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments-"idealist" and "civic"-that have alternated with one another throughout the nation's history. Based on these patterns, Winograd and Hais predict that the next realignment will be very different from the last one that occurred in 1968. "Idealist" realignments, like the one put into motion forty years ago by the Baby Boomer Generation, produce, among other things, a political emphasis on divisive social issues and governmental gridlock. "Civic" realignments, like the one that is coming, and the one produced by the famous GI or "Greatest" Generation in the 1930s, by contrast, tend to produce societal unity, increased attention to and successful resolution of basic economic and foreign policy issues, and institution-building.

The authors detail the contours and causes of the country's five previous political makeovers, before delving deeply into the generational and technological trends that will shape the next. The book's final section forecasts the impact of the Millennial Makeover on the elections, issues, and public policies that will characterize America's politics in the decades ahead.

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Editorial Reviews

Review

"In the spirit of their subjects, Morley Winograd and Michael Hais have mashed up history, pop culture, and sociology to produce a compelling and pathbreaking portrait of a generation poised to reshape American politics. There's more insight, provocative thinking, and eye-opening connections in this original and optimistic account than you'll find in a month of political chat on the tube-or maybe a year." --Ronald Brownstein, Political Director, Atlantic Media

"Here is an insightful--and provocative--look at the future of American politics. It will delight some people and startle others--but it will leave no one unmoved." --David S. Broder, The Washington Post

"According to the authors of Millennial Makeover: MySpace, YouTube, and the Future of American Politics, change is indeed on its way, and the magnitude of that change will be monumental--a tectonic realignment of the sort that occurs about every four decades, leading to a fundamental shift in policy priorities and voter coalitions." --Michiko Kakutani, New York Times

From the Inside Flap

This new in paperback edition includes a new afterword written specifically for this volume. Morley Winograd and Michael D. Hais review the developments of the 2008 presidential election and demonstrate how the coming of age of a millennial generation and the expansion of a new communication technology produced another realignment, just as these twin forces of change have done throughout U.S. history.

Product Details

  • Paperback: 352 pages
  • Publisher: Rutgers University Press; First paperbackback Edition edition (March 15, 2009)
  • Language: English
  • ISBN-10: 0813545048
  • ISBN-13: 978-0813545042
  • Product Dimensions: 8.9 x 5.9 x 1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #98,792 in Books (See Top 100 in Books)

 

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3 of 3 people found the following review helpful:
5.0 out of 5 stars The paperback is better, March 18, 2009
This review is from: Millennial Makeover: MySpace, YouTube, and the Future of American Politics (Paperback)
The paperback edition of Millennial Makeover by Winograd and Hais is just out and for those who did not have a chance to read it when it was first published this is one of those times when the wait will have been worth it. The hardcover edition was published before the election; the paperback edition contains an afterward which contains one of the best summaries of how the new generation voted for Obama in numbers, and in places, that no one except Winograd and Hais had predicted. It should be no surprise that the New York Times has picked this as one of the ten best books of the last year. D.W.Buffa
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