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MORLEY WINOGRAD is a senior fellow at the University of Southern California’s Annenberg Center for Communication Leadership and Policy. He served as senior policy advisor to Vice President Al Gore during the second term of President Clinton’s administration.
MICHAEL D. HAIS is retired as the vice president of entertainment research at the communications research firm Frank N. Magid Associates.
I purchased this book in hopes of gaining insight on the "Millennial" or "Echo Boomer" generation. Read morePublished 11 months ago by rickgann
The book starts strong. It provides an overview of basic generational theory as put forth originally by Strauss and Howe, and what this means for the Millennial generation. Read morePublished 12 months ago by Matthew E. Owen
There is a light at the end of the tunnel. The millenials are that light. They deserve our support now and in the future.Published 20 months ago by Lawrence Shipley
The authors continue their incisive analysis of this great up and coming generation. Not only because I'm quoted in the book, am I able to say: Don't miss this book.Published on May 11, 2013 by Reed E. Hundt
Don't let the cheesy cell phone and social media cover fool you about this book - it's a serious study of recent events in the history of the Millennial generation and how they... Read morePublished on January 22, 2013 by jwinterscom
Viewing the population as generational groups with each one's differing worldview is a refreshing clarification of the opposing forces at work in the US at the present time. Read morePublished on October 30, 2012 by Kelly Riordan
This is a great book suggested by wgbh boston. It describes the new generation and is very informative.Do buy this book.Published on August 14, 2012 by Ellen R. Kaplan
I read a much better version of this book before, it's call The Fourth Turning by William Strauss and Neil Howe. Read morePublished on May 26, 2012 by Chadwick Heller