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MORLEY WINOGRAD is a senior fellow at the University of Southern California’s Annenberg Center for Communication Leadership and Policy. He served as senior policy advisor to Vice President Al Gore during the second term of President Clinton’s administration.
MICHAEL D. HAIS is retired as the vice president of entertainment research at the communications research firm Frank N. Magid Associates.
If you do a YouTube Search for "New Book Explores How Millennials Shape American Life, Culture" you can see it.
My background is in trend & foresight research, so I read the book from that perspective and as part of an analysis of future consumer trends.
I would love to have fellow readers read this book and have an enlightened discussion about our future as a nation and a planet.
I purchased this book in hopes of gaining insight on the "Millennial" or "Echo Boomer" generation. Read morePublished 1 month ago by rickgann
The book starts strong. It provides an overview of basic generational theory as put forth originally by Strauss and Howe, and what this means for the Millennial generation. Read morePublished 2 months ago by Matthew E. Owen
There is a light at the end of the tunnel. The millenials are that light. They deserve our support now and in the future.Published 9 months ago by Lawrence Shipley
The authors continue their incisive analysis of this great up and coming generation. Not only because I'm quoted in the book, am I able to say: Don't miss this book.Published 15 months ago by Reed E. Hundt
Don't let the cheesy cell phone and social media cover fool you about this book - it's a serious study of recent events in the history of the Millennial generation and how they... Read morePublished 19 months ago by jwinterscom
Viewing the population as generational groups with each one's differing worldview is a refreshing clarification of the opposing forces at work in the US at the present time. Read morePublished 22 months ago by Kelly Riordan
This is a great book suggested by wgbh boston. It describes the new generation and is very informative.Do buy this book.Published on August 14, 2012 by Ellen R. Kaplan
A friend told me to buy it and I did ... I'm happy with the content and if you like this kind of book buy it...Published on March 16, 2012 by jimmy
A detailed analysis of the changing demographics of the US population, and how those changes affect the country. Read morePublished on February 27, 2012 by Len