Millennial Momentum and over one million other books are available for Amazon Kindle. Learn more



or
Sign in to turn on 1-Click ordering
Sell Us Your Item
For a $2.00 Gift Card
Trade in
More Buying Choices
Have one to sell? Sell yours here
Start reading Millennial Momentum on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.
Sorry, this item is not available in
Image not available for
Color:
Image not available

To view this video download Flash Player

 

Millennial Momentum: How a New Generation Is Remaking America [Hardcover]

Mr. Morley Winograd , Mr. Michael D. Hais
4.2 out of 5 stars  See all reviews (17 customer reviews)

List Price: $26.95
Price: $17.25 & FREE Shipping on orders over $25. Details
You Save: $9.70 (36%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
Want it tomorrow, May 23? Choose One-Day Shipping at checkout. Details

Formats

Amazon Price New from Used from
Kindle Edition $14.55  
Hardcover $17.25  
Image
Save on Popular Books This Summer
Browse our Bookshelf Favorites store for big savings on popular fiction, nonfiction, children's books, and more.

Book Description

August 29, 2011

About every eight decades, coincident with the most stressful and perilous events in U.S. history—the Revolutionary and Civil Wars and the Great Depression and World War II—a new, positive, accomplished, and group-oriented “civic generation” emerges to change the course of history and remake America. The Millennial Generation (born 1982–2003) is America’s newest civic generation.

In their 2008 book, Millennial Makeover, Morley Winograd and Michael D. Hais made a prescient argument that the Millennial Generation would change American politics for good. Later that year, a huge surge of participation from young voters helped to launch Barack Obama into the White House.

Now, in Millennial Momentum, Winograd and Hais investigate how the beliefs and practices of the Millennials are transforming other areas of American culture, from education to entertainment, from the workplace to the home, and from business to politics and government. The Millennials’ cooperative ethic and can-do spirit have only just begun to make their mark, and are likely to continue to reshape American values for decades to come.

Drawing from an impressive array of demographic data, popular texts, and personal interviews, the authors show how the ethnically diverse, socially tolerant, and technologically fluent Millennials can help guide the United States to retain its leadership of the world community and the global marketplace. They also illustrate why this generation’s unique blend of civic idealism and savvy pragmatism will enable us to overcome the internal culture wars and institutional malaise currently plaguing the country. Millennial Momentum offers a message of hope for a deeply divided nation.


Frequently Bought Together

Millennial Momentum: How a New Generation Is Remaking America + Millennials Rising: The Next Great Generation
Price for both: $31.59

Buy the selected items together


Editorial Reviews

Review

"The authors offer a wonderfully persuasive picture of America's future—by providing a penetrating and well-researched portrait of the rising Millennial Generation that is beginning to define that future. Read this book and find out how Millennials will move America as profoundly Boomers did in the '60s or as Generation X did in the '80s."
(Neil Howe co-author of Generations and The Fourth Turning )

"Winograd and Hais have emerged as the country's best, and most solidly supported, analysts of the emergent Millennial Generation. They describe a generation that is difficult to pigeonhole politically—environmentally and social justice oriented but also focused on family and community. Their tolerant attitudes are a direct threat to parts of the conservative agenda, but their distrust of hyper-professionalism and top-down bureaucracy contradicts counters the mind-set of boomer era progressives. Leaders of both parties—and forward looking businesses—need to study this book for a unique look into America's evolving future."
(Joel Kotkin author of The Next Hundred Million: America in 2050 )

"In recent years few have thought so much and been as prescient about the emerging politics of the United States as Mike Hais and Morley Winograd. This new book adds breadth and depth to an already powerful set of insights they've had. It is a must read for anyone wanting to understand how American politics and culture are unfolding in this new and challenging century. "

(Simon Rosenberg President, NDN & The New Policy Institute )

"In this timely analysis of demographic data, Winograd and Hais examine the habits, values, and desires of the generation born between 1982 and 2003. The most racially diverse and ideologically tolerant population the U.S. has ever known, Millennials are also the best networked group of humans in history. Believing that every consumer choice, every vote, every blog post and tweet matters, young people come of age expecting to be heard and to make change. Although still gaining momentum, Millennial thinking has already proved itself powerful—the networked grassroots organization that elected Barack Obama is the book's most persuasive example. The book offers important insights into the dynamic, interdependent forces that will shape America's future."
(Publishers Weekly 20110606)

"Extremely useful, readable and important...only recent book I have been eager to blurb, it's THAT good."
(Warren Bennis Leadership expert and author 20110906)

"The new publishing sensation, Millennial Momentum, is working its way up the best-seller lists with its analysis of the Millennials."
(Richard Geldard Huffington Post 20110927)

About the Author

MORLEY WINOGRAD is a senior fellow at the University of Southern California’s Annenberg Center for Communication Leadership and Policy. He served as senior policy advisor to Vice President Al Gore during the second term of President Clinton’s administration.


MICHAEL D. HAIS is retired as the vice president of entertainment research at the communications research firm Frank N. Magid Associates.


Product Details

  • Hardcover: 296 pages
  • Publisher: Rutgers University Press (August 29, 2011)
  • Language: English
  • ISBN-10: 0813551501
  • ISBN-13: 978-0813551500
  • Product Dimensions: 6 x 1 x 9 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #62,325 in Books (See Top 100 in Books)

More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews
15 of 16 people found the following review helpful
5.0 out of 5 stars Fascinating September 27, 2011
Format:Hardcover|Amazon Verified Purchase
I saw the interview on PBS with the authors last night. Among all this turmoil, I new instinctively that something special was about to happen, that Spirit is always in the middle of everything. This book is an amazing look at the generation that is coming of age. I have always been an optimist, but now after reading the first three chapters (thanks Kindle) I am so excited about the future. I would love to have fellow readers read this book and have an enlightened discussion about our future as a nation and a planet.
Comment | 
Was this review helpful to you?
20 of 24 people found the following review helpful
Format:Hardcover|Amazon Verified Purchase
MORLEY WINOGRAD and MIKE HAIS have followed up Millennial Makeover: MySpace, YouTube, and the Future of American Politics with a truly great book; Millennial Momentum: How a New Generation Is Remaking America brilliantly demonstrates how the huge civic Millennial Generation is remaking and--in many ways improving--every aspect of society. Most important to this writer, Millennials are reinventing work and career in ways few of us [Boomers or Gen Xers] could have imagined; despite the current high rate of U.S. unemployment, Millennials are passionately pursuing work and career opportunities with companies and organizations that share their civic-minded values. And the eco-entrepreneurs in their ranks are hard at work inventing and bringing to market renewable energy, green tech, and resource sustainability technology--the foundation of a strong and scalable New Green Economy.

Millennials are enthusiastically crafting careers to make the world a cleaner, fairer, and more sustainable place.

In the near term it won't be easy for Millennials to win the warm embraces of Corporate America. Most Boomers and Gen Xers in corporate or C-level executive roles--CEOs, CFOs, COOs, etc.--have not come to fully appreciate this huge cohort of young, talented collaborators. Some cynically portray Millennials as coddled, entitled, and lacking the kind of self-starting drive and ambition necessary to grow the corporate bottom-line.

But, C-level cynics would be well advised to adapt to Millennial motivation or be left in the dust. For sure, we will see once preeminent companies lose their luster because they fail to embrace Millennial innovation and triple bottom-line thinking--to grow profits, but also empower people and save the planet.

That is why this writer believes Millennial Momentum: How a New Generation Is Remaking America should be required reading in Corporate America. And every hiring manager--from Chief Corporate Talent Officers in Fortune 500 companies to the founders of bootstrapped start-up enterprises--should pick up or download a copy, right away.

DAN SMOLEN
Author, Tailoring the Green Suit: Empowering Yourself for an Executive Career in the New Green Economy
Comment | 
Was this review helpful to you?
4 of 5 people found the following review helpful
5.0 out of 5 stars But Does The Millennial Generation Have The Knowhow September 29, 2011
Format:Hardcover
I also saw the authors interviewed on News Hour (Monday September 26, 2011) at 35 minutes on the video. What the authors found is hopeful. But, does this generation know how to cooperate and collaborate? In other words do they have the "Knowhow"? I would encourage us to point them toward W. Edwards Deming and his System of Profound Knowledge. That phrase sounds big because it is big. There are people who know and understand it. The New Economics for Industry, Government, Education - 2nd Edition It influenced Boeing's New Dreamliner.

Morley Winograd & Michael D. Hais the authors of "Millennial Momentum: How a New Generation Is Remaking America" spoke about the Millennial Generation on the PBS News Hour Monday September 26, 2011. If you do a YouTube Search for "New Book Explores How Millennials Shape American Life, Culture" you can see it. Worth watching.

Also I noticed on another YouTube Video that Michael D. Hais said the Generation Y is the first liberal generation and that there is no evidence that generations change their attitudes as they mature.
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
5.0 out of 5 stars great series
The authors continue their incisive analysis of this great up and coming generation. Not only because I'm quoted in the book, am I able to say: Don't miss this book.
Published 10 days ago by Reed E. Hundt
4.0 out of 5 stars Don't let the cheesy cover fool you
Don't let the cheesy cell phone and social media cover fool you about this book - it's a serious study of recent events in the history of the Millennial generation and how they... Read more
Published 3 months ago by jwinterscom
5.0 out of 5 stars Best political clarification in awhile
Viewing the population as generational groups with each one's differing worldview is a refreshing clarification of the opposing forces at work in the US at the present time. Read more
Published 6 months ago by Kelly Riordan
5.0 out of 5 stars Millennial Momentum
This is a great book suggested by wgbh boston. It describes the new generation and is very informative.Do buy this book.
Published 9 months ago by Ellen R. Kaplan
1.0 out of 5 stars Broken Horizon
I read a much better version of this book before, it's call The Fourth Turning by William Strauss and Neil Howe. Read more
Published 12 months ago by Chadwick Heller
3.0 out of 5 stars Good reading
A friend told me to buy it and I did ... I'm happy with the content and if you like this kind of book buy it...
Published 14 months ago by jimmy
5.0 out of 5 stars A Review of the Forces changing the modern world
A detailed analysis of the changing demographics of the US population, and how those changes affect the country. Read more
Published 14 months ago by Len
4.0 out of 5 stars A Longitudial Look at Generational Impact on the US
You can easily fill a shelf with books on the generations. There thousands (maybe millions) of articles and research papers on the internet and in marketing departments on... Read more
Published 16 months ago by Loves the View
5.0 out of 5 stars They Saw O.W.S. Coming.
After seeing the authors on the PBS News Hour I knew I wanted to read this book.It certainly explains how O.W.S. Read more
Published 18 months ago by Namaste Bob
5.0 out of 5 stars Great generational insights...a must read
It's easy to find books and articles that tell you that we're headed down the wrong path...that we're going to be less healthy, more divided, less secure, and generally less well... Read more
Published 18 months ago by Chris Carbone
Search Customer Reviews
Only search this product's reviews


Forums

There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
Topic:
First post:
Prompts for sign-in
 



So You'd Like to...



Look for Similar Items by Category