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Millennials Rising: The Next Great Generation Paperback – September 5, 2000
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Using their trademark paradigm, which places each generation as part of a larger historical cycle with four generations to a cycle, the authors not only describe these kids as they are now (as the first year sets off for college, the last yet to be born) but launch into projections for the future. A sampling of their potential influence in this decade: pop music will become more melodic and singable and sitcoms more melodramatic and wholesome; there will be a new emphasis on manners, modesty, and old-fashioned gender courtesies; and they'll resolve the long-standing debates about substance abuse. "They will rebel against the culture by cleaning it up, rebel against political cynicism by touting trust, rebel against individualism by stressing teamwork, rebel against adult pessimism by being upbeat, and rebel against social ennui by actually going out and getting a few things done." Scanning the future further, this hero generation will have to confront some major crises. But, for a group that has never known war or famine, will it be an opportunity or a calamity? Much of Millennials Rising is familiar territory rehashed, and the profiles and prophecies just too general. But it's hard to resist this hopeful vision for our children and the future. --Lesley Reed
From Publishers Weekly
Copyright 2000 Reed Business Information, Inc.
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Top Customer Reviews
The authors look at some of the cultural forces that have shaped (and, increasingly, are being shaped by) the Millennials. They consider the increasing emphasis on multiculturalism; the impact of "Kinderpolitics," or child-centered politics, on Millennial lives; the school uniform movement; Millennial pop-culture favorites like Harry Potter and Pokemon; the "boy band" surge; the impact of the Columbine massacre; and more.
Ultimately, the authors make some bold predictions. They claim that the Millennials will likely become the latest in a series of "hero generations" that occur every few generations (the last hero generation, according to the authors, was the G.I. Generation, born 1901-1924). They also predict a "Millennial makeover" of American popular culture in the first decade of the 21st century.
The book is fascinating and informative. But the authors' essential conceptual model and conclusions are problematic. It seems to me that the whole "generational" model is an artificial (and, at worst, stereotype-driven) way to break people into easily-labeled groups. In fact, I think things are a lot more complex than the authors seem to believe.
Still, the book is engrossing reading. It was actually recommended to me by a distinguished U.S.Read more ›
First, to really buy into what this book claims, one must in some sense buy into the authors' ideas about generations. To be sure, social phenomena are not linear, but it is a stretch to assume that they are cyclical in the sense of "great generations". Many of the events that influence different "generations", actually are multi-generational, encompassing time scales of a century or more.
Despite the idea that each generation makes its own future, or has it made for them largely by their parents or their place in a historical cycle, much of what takes place is on a much larger and longer scale and there is no evidence that this is really cyclical in any sense. This book has little to say about these, instead dwelling on grandparents, parents and children and the idea of cyclical generations.
The other aspect of this book that I find troubling is the combination of facts, trends, and broad assumptions that are not really well verified being taken as some sort rigorous analysis. It is more theme oriented journalism with lots of citations, interviews and "factoids". It as close to a feature in a Sunday magazine as to any real in depth analysis.
Prospective readers should also be aware of the background of these authors. Although they are referred to in various reviews as "historians", their backgrounds are closer to what might be termed "Republican policy wonks", who now run a consulting business based on identifying and advising on generational trends.
Why does this matter?Read more ›
One reviewer notes: "One thing is that the authors know what to look for by using their generational theory. As a result of this, he [obtained] results that would surprise most people, but would not surprise anyone familiar with their previous works." Ironically, this is exactly an example of why this cannot be considered a good book. The two authors knew what they wanted to write about youth long before writing this book, in fact wanting to write whatever would fit a set of predictions about this crop of youth that these authors have had for a decade. Rather than "looking for" wholesome youth, they need to look at the whole picture of how things are.
But William Strauss and Neil Howe look for and write what they want to find. Deceptively one-sided quotes fill the pages with statements from youth who fit their preconceived paradigm and adults who observe something in youth that fits their paradigm. They had to wade through all the quotes from young speakers who fit a different paradigm. Why these teens? Why did they conduct surveys of their own county in Virginia and not some other county?
What these two authors don't mention in the book is that they pick and choose from surveys rather than showing the whole picture of the generation. For instance, they quote a CBS survey to persuade the reader of the government/parental trust of this generation ("Half trust the government to do what's right.Read more ›
Most Recent Customer Reviews
This book is NOT worth spending your precious time to read.
It's pure garbage and misinformation. Read more
The book was written BEFORE any of the predictions advanced could have happened and MISSED many of the things. I thought it was a real up-date and it was not.Published 19 months ago by Sarita McCaw
I thought that was going to be a good book to learn more about my peers until I read "Why today's teens are smart, well-behaved, and optimisitc, and why you won't hear older people... Read morePublished 23 months ago by ORARNG
I have a degree in Sociology and thought this book would be an interesting read - which it was, but not in a way that the authors intended. Read morePublished 23 months ago by La Mer
Should be retitled, "Speculation: writing about the future and handpicking examples". I hate this book, and wished my professor picked a better book...Published 24 months ago by Albert Lee
I was into the generation thing when I picked this up - my son had to read a summer assignment and a teacher suggested this one - it is really out of date - 10 years old I think,... Read morePublished on October 15, 2013 by Sarah Moore Katzenmaier