Millennium Intelligence: Understanding and Conducting Competitive Intelligence in the Digital Age [Paperback]

Jerry P. Miller (Author), Leonard Fuld (Foreword)

Book Description

Publication Date: June 1, 1999

Competitive intelligence doesn’t just mean a trip to the local store to see the competition’s finished products—it means gathering business information to gain an advantage in a legal and ethical manner. This book teaches what competitive intelligence is, what a company needs to have a successful intelligence program, where to place an intelligence program, and what sources to use and not use for intelligence. Technology, analysis, and security issues of intelligence are also identified and explored.

Editorial Reviews

About the Author

Jerry P. Miller has lectured extensively on the topic of competitive intelligence all over the world. He has been a consultant to corporations in the United States and abroad and has published articles in professional journals and magazines worldwide. He lives in Cambridge, Massachusetts.

Product Details

• Paperback: 276 pages
• Publisher: Information Today, Inc.; 1 edition (June 1, 1999)
• Language: English
• ISBN-10: 0910965285
• ISBN-13: 978-0910965286
• Product Dimensions: 9.3 x 6.1 x 0.6 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #490,308 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

17 of 18 people found the following review helpful:

5.0 out of 5 stars Merits Serious Consideration!, May 28, 2000

By 

Jim Moran - See all my reviews

This review is from: Millennium Intelligence: Understanding and Conducting Competitive Intelligence in the Digital Age (Paperback)

Millennium Intelligence written by Jerry Miller and his friends at the Business Intelligence Braintrust offers a new look at competitive intelligence and information resources that merits serious consideration.

This book offers its readers insight into why companies want to know about each other, what the benefits of such research are, and how it can best be performed. Some reasons are obvious. Companies want to remain competitive and want to know what their competitors are doing. Are their competitors' products and services superior? Are their products being more economically produced? What are the latest and most effective marketing strategies? Are their own company secrets safe from their competitors? The list goes on!

This book serves as a valuable tool in a number of ways. The authors encourage companies to develop sound strategies for harvesting business information, they make good arguments for academics to teach intelligence information gathering, they assist readers to find, collect, and put to use various sources of information, and they offer countermeasures necessary to monitor the information gathering efforts of others.

The authors provide a number of good resources and strategies for finding business information. Various online research tools, visiting company Websites, viewing online job listings, buying and analyzing competitor products, telephone inquiries, and even going to public libraries can pay off!

While the gathering of business intelligence information can be carried out strictly for legitimate personal and business reasons, intelligence gathering operations can be abused and misused. Readers are presented with all the right reasons to conduct their research and to represent their companies in an entirely legal and ethical manner.

The recurring theme of this book is that business information gathering should recognized as a profession rather than merely an occupation or job task assigned to company employees. This field requires professional training, effort, and adequate resources to develop to its full potential. This book is must reading for any person and company involved in the gathering of business information - or who should be and are not presently doing so!

15 of 16 people found the following review helpful:

5.0 out of 5 stars Competitive Intelligence from a variety of viewpoints, April 20, 2000

By 

Mary E. Bates "[e-mail]" (Boulder, CO USA) - See all my reviews
(REAL NAME)   

This review is from: Millennium Intelligence: Understanding and Conducting Competitive Intelligence in the Digital Age (Paperback)

One of the appealing features of Millennium Intelligence is that much of it is written by real-life practitioners -- the folks out there in the trenches designing CI departments, developing information-gathering strategies, and grappling with issues of ethics, budgets and the ambiguities of the law. Read this book not only to pick up tips on gathering information on your competitors, but also to understand how a CI department should be designed and managed, and how to implement a knowledge management function within an organization.

7 of 8 people found the following review helpful:

2.0 out of 5 stars Excellent!, August 25, 2000

By 

Melissa F. Nevarez (Austin, TX USA) - See all my reviews

This review is from: Millennium Intelligence: Understanding and Conducting Competitive Intelligence in the Digital Age (Paperback)

This is one of the best books I've read on the subject. Everyone who is involved in any type of business research or competitor research can benefit from this book. It even includes detailed descriptions of some of the best business information resources available, on- and offline.