Most helpful positive review
16 of 17 people found the following review helpful
Highly recommend if you are looking to learn about social networking and why it is relevant to you.
on March 26, 2009
I highly recommend this book to anybody trying to get their head around the concepts of social networking and why it may be relevant to you.
This book really clarified in my mind, why it is so important to put yourself out there and make growing your network part of your daily ritual along with eating a healthy breakfast and exercise. In all three cases, the benefits may not immediately felt, but over time the payback is indisputable!
Each chapter contains important lessons of how to leverage the tools that now exist so that you can establish and grow your brand online. The story of how Gary Vernechuck, a 22 year old, transformed his parent's wine business from $2 million a year to $45 million a year and became a mini-celebrity in the process is a lesson that can be applied by both individuals and corporations.
In today's down economy, creating a rich network of people that you can tap into is more important than ever before. Need a job? Need a recipe? Need advice on where to stay in the south of France? The more people who know you directly relates to the more people who can help you achieve your goals whatever they may be. It worked for Obama (he tapped into the social networking to raise huge amounts of campaign funds), it can work for you too.
The tools that Juliette gives you in this book can easily be applied by anyone regardless of your field. These are the ingredients you need to know in order to become a 'mini-celebrity'.
The book is both a practical guide for anyone looking to carve out a niche online and get their brand noticed.