Review
The marketing and selling of goods and services is the foundation of a thriving capitalist economy. In "How To Sell: 100 Secrets To Sales Success, Plus The 35 Gold Rules Of Selling", author Jeff Savage draws upon his more than twenty-five years as a successful salesman and mentor to sales staffs to succinctly compile maxims and commentaries on the philosophies and strategies he has employed to become a multimillionaire and able to engage in philanthropic enterprises on a major scale. In a thoroughly 'reader friendly' format that poses one specific piece of advice per page, "How To Sell" covers a wide diversity of issues ranging from attitudes, passion, time management, and client relations, to communication, money management, availability, lifestyle choices, and more. Of special note are 'The 35 Golden Rules of Selling' which, when adhered to, can transform an ordinary sales career into an extraordinary success. As Jeff Savage has written -- 50. 'You are in the Service Business': If you think for a minute that you are not in the service business, you are dead wrong. You will fail miserably if you believe you are in this profession only to make sales. In reality, your sales will be based on how well you service your clients. "How To Sell" is critically important and enthusiastically recommended reading for anyone contemplating a career in sales, or who is currently engaged with any form of marketing or sales. --James A. Cox, Midwest Library Review