Millionaire's Notebook: How Ordinary People Can Achieve Extraordinary Success [Paperback]

Steven K. Scott (Author)

Book Description

Publication Date: January 5, 1996

Steve Scott held and lost nine jobs in his first six years after college. He was told more than once that he would never succeed. Yet this former corporate failure not only became a multimillionaire himself, more than forty others have become millionaires as a result of the efforts and advice of Steve and his partners. Ordinary people just like you, including a housewife, a makeup artist, a hair stylist, a salesman, a teacher, a convenience store clerk, a marriage counsellor, a carpenter, a doctor, a dog trainer, a former P.E. teacher, to name a few.

Not Simply a Book about Making Millions

A Book about Achieving Incredible Degrees of Success!

This book is not a guide to making millions, although its insights and advice could certainly result in that. It's not a book about theories. Instead, it's a step-by-step guide to success -- success in any field, at any age. It tracks Steve Scott's life from mediocre high school student to a corporate failure to number-one marketing entrepreneur in the United States. It shows how a "nobody" who couldn't even afford to pay for his first child's birth could create more than a dozen record-breaking companies in completely different industries, selling over one billion dollars in products.

Unlike Any Success or Business Book You've Ever Read!

This book doesn't stop with general principles or psychological motivation, but instead gives specific tasks you can instantly apply to your personal or business life.

Your Personal Notebook for Success

Each chapter ends with a section that leads the reader through a step-by-step process that can result in greater success than he or she has ever experienced. The Notebook for Success provides a guide that can be used by anyone from a high school student to the CEO of a Fortune 500 company. You'll understand why Steve Scott firmly believes that ANYONE can significantly increase his or her "batting averages" in any area of life and break through the barriers that separate mediocrity from phenomenal success -- barriers imposed by others or even by ourselves.

If you want to achieve a higher degree of success than you've ever thought possible, this book will become the most important book on success you, your employees, and your children will ever read.

Editorial Reviews

Review

Zig Ziglar This may be a landmark business book. Through his personal failures and outrageous successes, Steve Scott reveals surefire principles and strategies that are timeless and right on target. Steve is living proof that failure is an event, not a person.

Donald Trump Steve Scott's uncanny insights and strategies am so specific and easily applied, I believe they can empower any reader, whether a collie student, small business owner, or the CEO of a Fortune 500 company, to achieve levels of success they haven't yet dreamed of.

Dennis Waitley Author, Empires of the Mind A totally new, innovative breakthrough in helping common people achieve uncommon success. Steve Scott's notebook is the 21st century guidebook for all of us. Laser accurate, reality, based, time.tested and incredibly insightful.

Dick Clark Dick Clark Productions Steve Scott's phenomenal track record for success in so many different endeavors shows that his principles are universally effective. In this book he gives you a clear and concise roadmap to achieving more success than you would ever think possible. If you follow it, you're sure to get there.

Frank Gifford ABC Sports Steve Scott's career reminds me of my own football career. Everyone was always saying I was too slow and not big enough. I bounced ail over the place until I met a guy named Vince Lombardi. Steve talks of commitment, motivation, and success. Wow, he sounds just like Vince!

William F. Buckley, Jr. Publisher, National Review All we need do is expose ourselves to this salesman of enthusiasm, perseverance, and experience. I am left only asking the question, If a reader buys two copies, can he make two million?

About the Author

Steven K. Scott is a cofounder of the American Telecast Corporation and its group of consumer-goods companies. In addition to creating ATC's marketing programs, he has written and directed more than eight hundred television commercials and twenty-four infomercials selling ATC's product lines. Cher, Jane Fonda, Kathie Lee Gifford, Charlton Heston, Tom Selleck, and Michael Landon are a few of the more than seventy celebrities who have appeared in Steve's commercials and infomercials.

To date, his campaigns have sold more than one billion dollars' worth of products to more than twenty million consumers. In addition to cofounding and building more than a dozen multimillion-dollar companies from the ground up, Steve has also coauthored two bestselling books with Gary Smalley and coproduced nine bestselling videos.

See all Editorial Reviews

Product Details

• Paperback: 256 pages
• Publisher: Touchstone; Original edition (January 5, 1996)
• Language: English
• ISBN-10: 0684803038
• ISBN-13: 978-0684803036
• Product Dimensions: 8.6 x 5.5 x 0.6 inches
• Shipping Weight: 8.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (14 customer reviews)
• Amazon Best Sellers Rank: #746,512 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

46 of 47 people found the following review helpful:

5.0 out of 5 stars Content Good but needs a little less marketing analysis, January 7, 2000

By 

C. M. Cotton "Chris Cotton" (Europe and USA) - See all my reviews
(REAL NAME)   

This review is from: Millionaire's Notebook: How Ordinary People Can Achieve Extraordinary Success (Paperback)

Steve Scott was one of those men who seemed to be drifting, in his early life. This book chronicals his drift and failures in great detail. It shows warts and all. It should give most people a sense, that, I'm Surely Not As Bad As That. By detailing his many failures he shows, that anyone can turn their life around and create success.

From this standpoint, YOU CAN TURN YOUR LIFE AROUND, type of inspiration, I award it 5 stars.

But and I must say it is a big but, much of the content of this book is a Masters Degree Course in Marketing and the in's and out's of producing and creating INFO-COMMERCIALS. Quite what this type of treatise on marketing analysis, has to do with success beats me.

I cannot call this book a clear blue print for success. If you want that buy; Success is not an Accident by Tommy Newberry, or The Simple Way to Success by Larry Winget. Both these books beat this book hands down. It is not a Think and Grow Rich type of book either.

This book must be bought on the merit that it is an honest account of an ordinary life, and how an ordinary debt ridden life can be turned around. It is an inspirational book, and as far as that goes it is awarded 5 stars. On any other criteria, this book would get 2 to 3 stars, as it can be way off subject, if a blue print for success is what you are looking for.

There are better books on the subject, but this book is worth reading.

36 of 38 people found the following review helpful:

5.0 out of 5 stars Excellent Book! Excellent Author! FIVE STARS& THEN SOME!, July 21, 2001

By 

J. Scott Davis (Palm Springs, CA USA) - See all my reviews

This review is from: Millionaire's Notebook: How Ordinary People Can Achieve Extraordinary Success (Paperback)

Having read numerous books on marketing, motivation & success ... and having risen to the top of my own industry armed with the knowledge from many of the fine books I've read, I can clearly & unequivocally state that Mr. Scott has a gift. In his book, he not only reveals (in simple terms) the things we need to do in order to bring happiness & success into our lives ... he does it in a way that can be easily understood by anyone.

I'm appalled by the negative criticism given by .... He wrote "A Landmark Business Book... NOT". Following is an e-mail I sent to this negative critic after reading his inaccurate criticism:

Dear ...,

Although Mr. Scott's book may not have hit a home run with you, I beg to differ. As an entrepreneur of eighteen years myself, I owe much of my own success to the plethora of inspiring and insightful books written on marketing and success which I have been fortunate enough to read over the years. I agree with you that there may be books written by individuals who focus more keenly on motivation; however, a lot of these same folks (such as Anthony Robins, etc.) build their entire careers around their abilities to write motivational books, tapes & give seminaries, (as this is their sole means to obtaining their own financial freedom). Mr. Scott on the other hand provides very simple and pragmatic advise, which I know will be helpful to large numbers of individuals who seek this kind of easy to grasp knowledge. I know many of my own employees and friends will benefit. I offer you my three following rebuttals:

1. I am grateful anytime I can get my hands on a book written by a successful individual willing to impart his or her own formula for success. Especially when I know the book was not written purely as a means for the author to make money!

2. I appreciate reading new & original material. It disappoints me every time I read a new book, only to find that the author has copied Napoleon Hill, or some other author.

3. It's difficult to argue with success!

...

13 of 13 people found the following review helpful:

5.0 out of 5 stars How a loser turned into a multi-million dollar winner, January 21, 2000

By 

Ray Santos (Chula Vista, CA) - See all my reviews

This review is from: Millionaire's Notebook: How Ordinary People Can Achieve Extraordinary Success (Paperback)

If you are a current home- or small-business owner who needs and wants to learn a powerful marketing formula, or if you are a W-2 wage earner who is discovering that you are more than what you have become, I highly recommend you purchase this book and study it many times over.

The author is a great example of how a below average person can dramatically become extraordinary by following a few simple principles, shifting their paradigm just a little, and following a simple marketing formula that can be applied to any situation, whether business or personal.

I can personally relate to the author. I was a virtual nobody in high school. I failed a required class and didn't graduate with my high-school class, but instead got my diploma in the mail after retaking my failed class during Summer. I attended a Jr. college only to drop out mid-semester to join the military (McDonald's would't hire me). 12 years later, I'm a college grad (BS in Info Sys) and working as a software tester for the leading tax software company in the U.S. I have also founded several small businesses in the past and I've just recently launched a new business using the principles given in this book for my personal use. I've also used Scott's successful and proven marketing formula to develop and market my business' services.

Other than with "The Magic of Thinking Big", Scott's book, "A Millionaire's Notebook" is a book that I have done more than just bought--I truly "own" this book.

Highly recommended. A solid 5 star rating.