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51 of 53 people found the following review helpful:
5.0 out of 5 stars A landmark of graphic design books., July 30, 1999
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lorenzo@rampante.com (Buenos Aires, Argentina) - See all my reviews
It's certainly unbelievable that nobody reviewed this book before (july 30 1999). Milton Glaser means to the history of graphic design what Michelangelo or Arcimboldo or Leonardo mean to the history of art. In a time when the likes of David Carson or any of the trendy computer BS designers reign, discovering Milton Glaser should be like a breath of fresh air. He represents a rare breed (almost extinct) of designers who master the craft of casting a good idea with the appropiate "visual language" in order to get the message across. His illustration skills as well as his thinking are always on the crest of the wave, regardless of who is "en vogue" at the time. He stands for excellency in the widest sense of the word. No designer who prides himself/herself of being one, should continue practising/studying without -at least- flipping through this book.
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13 of 13 people found the following review helpful:
5.0 out of 5 stars A close, if brief, look at art-making, December 5, 2006
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Since you've made it this far, allow me to briefly write about the book--the other commenter puts Glaser's personality so well in context. The book's content is graphic material, both published and rejected, complemented by Glaser's succinct explanations concerning any of the following: historic/social context, guiding professional principles, technique and process, interpretation, the tension between client and creator, etc. The text and the graphical works are very diverse, ranging from terse to lengthy, and simple to complex, respectively. All in all, the feeling of being in Glaser's presence (in class or studio) is likely to grow in you as you progress through the book.

If what you've read so far compels you to get the book, do so by all means, it's a 5-star! Otherwise, if, let's say, you are looking for for something akin to a cafe-table book, this one gets only 3 to 4 stars.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars A rare book, September 13, 2011
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The work is admittedly important to the graphic design, a milestone in the history of design. Milton Glaser is one of the great masters of graphic design and this book represents his excellent work in an exceptional manner. An excellent and rare book.
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