I have been using this product for a very brief time period, but I will tell you why I already find it superior to other minoxidil-based products. The formulation has no unpleasant odor/ "fragrance", and is easy to apply without running all over areas that you don't want to cover. The best feature is the base ingredient mixture. The product works well to thicken the existing hair and acts like a styling wax. The roots are lifted giving the impression of fuller, thicker hair. I am thinning mildly, so this is a fantastic feature. I also experienced scalp irritation and itching with Rogaine foam and liquid, which I have not experienced any such side effects with this product. It remains to be seen how well the hair fallout is controlled and if there is any regrowth, but I don't dislike applying and using the product. Not oily or sticky, and no one will know you are using it. Plus, easy travel size to go in your TSA approved carry-on luggage!