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Mind Capture: How You Can Stand Out in the Age of Advertising Deficit Disorder
 
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Mind Capture: How You Can Stand Out in the Age of Advertising Deficit Disorder [Paperback]

Tony Rubleski (Author), Jeffrey Gitomer (Foreword)
5.0 out of 5 stars  See all reviews (6 customer reviews)

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Book Description

August 1, 2008
FINALLY! A New Business Book That's Not Boring And Long Overdue. In mind capture you'll discover: *Ways to quickly investigate, cross pollinate and then detonate ideas into your marketing and sales efforts for maximum profits *Proven ways to crank up sales immediately and make your marketing sizzle *Simple strategies to save you time and money from becoming a marketing victim *Actual exhibits of successful marketing and publicity techniques in action *Why the shift from sales pitch to great content is critical to your success *How to quickly stand out in the age of media chaos and advertising noise to capture attention, repeat business and referrals Each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry you've found the perfect book.

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Mind Capture: How You Can Stand Out in the Age of Advertising Deficit Disorder + Mind Capture: How to Stand Out in the Age of Advertising Overload + Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
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Editorial Reviews

Review

"We all know that we're unique, proving it is the difference and Mind Capture is the key to that success. Every entrepreneur and small business should own a copy. Tony is brilliant and knows what he is talking about. He has thought of all circumstances and found ways to improve." -- John Assaraf "Author & President of OneCoach.com New York Times Bestseller "Having It All""

About the Author

Mr. Rubleski is currently President of Mind Capture Group which he founded in 2005. He spent nine years in telecom sales and three years as VP of Sales at a small advertising agency in Michigan. His first book was released in 2004 and he has over 15 years of sales and marketing experience from working with a diverse group of clients ranging from banking, real estate, insurance, to casinos, auto dealerships and countless entrepreneurs and sales professionals. He's presented hundreds of live seminars to many of the largest chamber's of commerce and association groups the last few years.


Jeffrey Gitomer is the author of numerous business bestsellers, including "The Little Red Book of Selling." Worldwide, his books have sold more than a million copies. He gives more than 100 presentations a year, serving customers such as Coca-Cola, Cingular, Wells Fargo Bank, IBM, and Mercedes Benz. He lives in Charlotte, NC. For more information, visit www.gitomer.com or email salesman@gitomer.com.

Product Details

  • Paperback: 196 pages
  • Publisher: Morgan James Publishing (August 1, 2008)
  • Language: English
  • ISBN-10: 1600374573
  • ISBN-13: 978-1600374579
  • Product Dimensions: 8.7 x 5.9 x 0.6 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #764,586 in Books (See Top 100 in Books)

 

Customer Reviews

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Average Customer Review
5.0 out of 5 stars (6 customer reviews)
 
 
 
 
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7 of 8 people found the following review helpful:
5.0 out of 5 stars Tony has done it again!, July 25, 2008
This review is from: Mind Capture: How You Can Stand Out in the Age of Advertising Deficit Disorder (Paperback)
I am a long time follower of Tony Rubleski and his real-world marketing strategies. I've been anxiously awaiting the publication of this newest title - Mind Capture: How You Can Stand Out In the Age of Advertising Deficit Disorder. I couldn't get my hands on the review copy fast enough...with highlighter and post-its in hand...to look for new ideas on how I can help my clients (primarily travel/tourism/entertainment markets) get noticed in this fast paced world of ours. Tony's easy-to-follow marketing ideas are perfect for those just getting started in promotion. His practices are also reminders to those of us who have been making a living at it for years that it doesn't have to be rocket science to work. We often over think the processes and Tony's book helps us come back to the simplicity of it all. No matter your business, every single employee contributes to marketing and PR, whether it's in their title or not. This book reinforces that. I recommend that CEOs buy multiple copies and distribute them with the paychecks on Friday. It's a bonus your employees will greatly appreciate -- and one that you ultimately will benefit from. KUDOS Tony...job well done (again)!!!
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7 of 9 people found the following review helpful:
5.0 out of 5 stars Long Time Reader First Time Reviewer, July 29, 2008
This review is from: Mind Capture: How You Can Stand Out in the Age of Advertising Deficit Disorder (Paperback)
Scott Seifferlein here, long time Rubleski reader, first time reviewer.

I am really P.O'd! I'll tell you why in a sec.

I picked up a pre-release copy of Tony's new book on Friday and was fortunate enough to be at his speaking event for the Lakeshore Business Community. He even autographed the book for me!

Well, this is why I am P.O'd! I finished the book Sunday afternoon. And now I have a ton of work to do! Can you believe it this book actually gave me work to do! I ear-marked 29 pages to refer back to and implement in my business. Good grief, if I hadn't read this book I would just continue to go through the motions in my business, not change anything, and not make any money. Now I have 29 things to implement, all of which take work and all of which will make my business more money. What a predicament I am in!

If I lived in France, I would really be up a creek!

Well, gotta go implement! Thanks a lot Tony!
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Tony's Mind Capture Book is Outstanding!!, September 19, 2008
Length:: 3:23 Mins

Tony Mind capture book is outstanding and worth careful review.
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What have you implemented from Tony's Book? 0 Jul 29, 2008
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