Mind Capture: How to Stand Out in the Age of Advertising Overload [Paperback]

Tony Rubleski (Author)

Book Description

Publication Date: July 15, 2006

The average American is hit with over 1,500 marketing messages each day. Few, if any, of these messages are noticed! How will YOUR company stand out from the ever increasing barrage of media noise and overload? In Mind Capture, you will discover: How to generate more referral business Secrets to capturing the attention of the 21st Century customer 27 Ways to keep your customers coming back again and again How to get FREE publicity for any product, service or organization proven ways to stant out in the marketplace and drive your competitiion crazy Powerful ways to increase the effectiveness of your direct marketing offers

Editorial Reviews

About the Author

Mr. Rubleski is currently President of Mind Capture Group which he founded in 2005. He spent nine years in telecom sales and three years as VP of Sales at a small advertising agency in Michigan. His first book was released in 2004 and he has over 15 years of sales and marketing experience from working with a diverse group of clients ranging from banking, real estate, insurance, to casinos, auto dealerships and countless entrepreneurs and sales professionals. He's presented hundreds of live seminars to many of the largest chamber's of commerce and association groups the last few years.

Product Details

• Paperback: 172 pages
• Publisher: Morgan James Publishing (July 15, 2006)
• Language: English
• ISBN-10: 1933596651
• ISBN-13: 978-1933596655
• Product Dimensions: 8.9 x 6.2 x 0.5 inches
• Shipping Weight: 9.6 ounces (View shipping rates and policies)
• Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,600,374 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 2 people found the following review helpful:

2.0 out of 5 stars A Quick Primer With a Dangerous Downfall, August 25, 2010

By 

B. Davidson (Kalamazoo, MI USA) - See all my reviews
(REAL NAME)   

This review is from: Mind Capture: How to Stand Out in the Age of Advertising Overload (Paperback)

As a fellow alum of Western Michigan University and business practitioner, I figured it would be worth reading this book. Given my experience in marketing and sales, the material itself was not incredibly new to me. However, I appreciate the no-nonsense approach that Tony takes to approaching the content of MIND CAPTURE.

That said, I feel that there was one significant flaw that severely tainted my reading experience. The discussion of "friendly competition" as a "huge lie" is inconsistent with economic game theory (it assumes a zero-sum game in a world where that is not generally the case). Indeed, it is also incompatible with the idea of having a team approach to sales - if each person is not able to share the market of customers with other businesses, how are they supposed to share within their own sales team?

Overall, I found this read to be consistent with many other books on sales. It is a good starter for someone completely new to sales and looking for some quick tips to apply immediately. This is not a book, however, that is likely to advance a seasoned salesperson in his or her career.

1 of 2 people found the following review helpful:

5.0 out of 5 stars Guerrilla Marketing for the Mind!, December 12, 2006

By 

David L. Hancock "David L. Hancock" (New York, NY USA) - See all my reviews

This review is from: Mind Capture: How to Stand Out in the Age of Advertising Overload (Paperback)

Not since Guerrilla Marketing was introduced has a book stood out so much. Mind Capture will do just that and teach you how to do the same. I've already implemented some of the concepts which has help grow Morgan James Publishing over the last few months.