Customer Reviews

Mind Capture: How to Stand Out in the Age of Advertising Overload

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As a fellow alum of Western Michigan University and business practitioner, I figured it would be worth reading this book. Given my experience in marketing and sales, the material itself was not incredibly new to me. However, I appreciate the no-nonsense approach that Tony takes to approaching the content of MIND CAPTURE.

That said, I feel that there was one significant flaw that severely tainted my reading experience. The discussion of "friendly competition" as a "huge lie" is inconsistent with economic game theory (it assumes a zero-sum game in a world where that is not generally the case). Indeed, it is also incompatible with the idea of having a team approach to sales - if each person is not able to share the market of customers with other businesses, how are they supposed to share within their own sales team?

Overall, I found this read to be consistent with many other books on sales. It is a good starter for someone completely new to sales and looking for some quick tips to apply immediately. This is not a book, however, that is likely to advance a seasoned salesperson in his or her career.

Not since Guerrilla Marketing was introduced has a book stood out so much. Mind Capture will do just that and teach you how to do the same. I've already implemented some of the concepts which has help grow Morgan James Publishing over the last few months.