Most helpful critical review
14 of 15 people found the following review helpful
Interesting to Some Readers, Not to Others
on May 5, 2013
On the plus side, the information in this book is interesting - very interesting, if you happen to be someone who is interested in why people do goofy things and think goofy thoughts. Also on the plus side, the author is an EXCELLENT writer. His style is very engaging, and his prose races along. It would be difficult to be bored reading this book.
On the minus side, the author doesn't really provide any insights on what you can do with the information. It's really more of a, "Based on the research presented here, people really are goofy." If you find that interesting, then you will find the book interesting.
However, if you're looking for the next logical step: "OK, People are prone to do goofy things and think goofy thoughts. What are some specific steps I can take to help me and my family members improve our lives as a result of this information?", forget it. The author provides no insight into this at all, other than two or three generic paragraphs on the last page of the book that basically say, "Now that you realize how goofy people are, you can try not to be so goofy."
Unfortunately, it's not that easy, because, according to the author's research, a lot of the goofy things people do and think really are HARD-WIRED into human brains, or, at very least, are at very subconscious levels. So, changing ones beliefs and behaviors isn't as easy as just saying, "Well, I'm not going to do THAT anymore!"
This book would have been much better, and been of much more value to readers, if the author had spent the first two-thirds of each chapter talking about the goofy things people do and the goofy things people think in various areas of their lives, and the final third of each chapter talking about specific ideas and strategies that readers can implement to address and overcome these natural tendencies.