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The Mind Share Market: The Power of an Alternative Currency Paperback – March 8, 2011
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"For anyone new to free versus paid business strategies, not reading this book would be like jumping out of an airplane without a parachute." --Marc Fleury, founder of JBoss and OpenRemote
"Pujol presents a radical view of pre-sales: Marketing is fragile unless it is productive. Marketers can gain robustness by adding value - before anything is sold, to their message" --Marten Mickos, CEO Eucalyptus Systems & former CEO MySQL
"A masterful work turning a practitioner's experience into actionable business logic, and just great story telling." --Marshall Van Alstyne, professor at Boston University & researcher at MIT
"I have long been a believer that "Free is a great way to get paid." Pujol demonstrates exactly how this works in The Mind Share Market." --Fred Wilson, venture capitalist at Union Square Ventures
"Hitting on the topic from strategic to practical, The Mind Share Market belongs on the desk of all Web entrepreneurs and online marketing professionals."
-- Sam Niccolls, lead online marketing strategist at Foundry Interactive
"The Mind Share Market is a blueprint for entrepreneurs to build, serve and monetize business communities, a place where both free users and paying customers are kings."
-- Patrik Backman, CEO, Open Ocean Capital
“Free” simply works. The Mind Share Market provides a practical guide to help entrepreneurs and executives navigate the next generation economy successfully. It's a new world and this is the map."
-- Tony De Ruvo, founder and CEO, Gogobeans
"Insightful and captivating - a Must Read for anyone launching or managing free and paid products."
-- Mark Burton, Chairman of the Board at Zend Technologies, Board Member at Infobright, Mulesoft and Jaspersoft
"My company makes money using the Freemium model. I can directly relate to the ideas that Pujol presents in The Mind Share Market and see immediate opportunities to improve our business."
-- Rohit Nadhani, founder and CEO, Webyog
"We are in the middle of a Strategic Inflection Point that is profoundly changing how products are priced and sold. The Mind Share Market will help you understand all aspects of this SIP so you can craft a strategy to compete effectively in the brave new world that is unfolding as you read these words."
-- John Doggett, senior lecturer at the McCombs School of Business
"Pujol has put together a framework for the new economy which is both engaging and educational. It's the first publication I've encountered that both shares the stories of, and explains the science behind, what's becoming the founding principle of so many new enterprises."
-- James Farmer, founder and CEO, Edublogs
The Mind Share Market was featured on media outlets including Network World, Business Insider, Opensource.com, Mindshare Strategy, The University of Texas Magazine, at prominent engineering events and in scholarly papers on the Social Science Research Network.
About the Author
Top Customer Reviews
Useful tables throughout, excellent academics, yet accessiblilty: i.e. the three main statements of Pujol's book: 1) Customers positively over-react to a zero price; 2) Free products and services are a form of advertising that contains value and 3) Mind share is the currency exchanged.
Very thought provoking and ground breaking, a must have on any knowledge manager/technology strategist's shelf.
I would highly recommend this book to any business owner, entrepreneur, or general business enthusiast. It is worth your time to read, provides some points that are important to consider in our current world. Given the fact that freemium will likely continue to expand exponentially, it is something we should all be educated on.
Most Recent Customer Reviews
I'm impressed. Having lived and breathed the "Freemium" model in multiple companies over the last 10 years, I find Pujol's analysis of the underpinnings of its value fascinating. Read morePublished on September 19, 2013 by Paul V. Weinstein
So much has been said about the freemium business model that too many people simple accept the notion that free is the wave of the future without understanding the underlying... Read morePublished on May 23, 2012 by TK