Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Qty:1
FREE Shipping on orders with at least $25 of books.
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
The Mind Share Market: Th... has been added to your Cart
FREE Shipping on orders over $25.
Condition: Used: Good
Comment: Paperback in good condition. Underlining in text, previous owner's stamp on first page.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The Mind Share Market: The Power of an Alternative Currency Paperback – March 8, 2011

4.9 out of 5 stars 7 customer reviews

See all 2 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$18.05
$14.04 $10.00

"The Farm on the Roof" by Anastasia Cole Plakias
The founders of Brooklyn Grange, the world’s largest green rooftop farm, share their inspirational story of changing the world through entrepreneurship. Learn more
$18.05 FREE Shipping on orders with at least $25 of books. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.


Editorial Reviews

Review

"Pujol unearths the secret sauce fueling today's dot com darlings and shows how these business models can be applied to virtually any industry." --Apruva Pratap, vice president of Global Strategy, InterContinental Hotels Group

"For anyone new to free versus paid business strategies, not reading this book would be like jumping out of an airplane without a parachute." --Marc Fleury, founder of JBoss and OpenRemote

"Pujol presents a radical view of pre-sales: Marketing is fragile unless it is productive. Marketers can gain robustness by adding value - before anything is sold, to their message" --Marten Mickos, CEO Eucalyptus Systems & former CEO MySQL

"A masterful work turning a practitioner's experience into actionable business logic, and just great story telling."  --Marshall Van Alstyne, professor at Boston University & researcher at MIT

"I have long been a believer that "Free is a great way to get paid." Pujol demonstrates exactly how this works in The Mind Share Market." --Fred Wilson, venture capitalist at Union Square Ventures

"Hitting on the topic from strategic to practical, The Mind Share Market belongs on the desk of all Web entrepreneurs and online marketing professionals."
-- Sam Niccolls, lead online marketing strategist at Foundry Interactive


"The Mind Share Market is a blueprint for entrepreneurs to build, serve and monetize business communities, a place where both free users and paying customers are kings."
-- Patrik Backman, CEO, Open Ocean Capital


“Free” simply works. The Mind Share Market provides a practical guide to help entrepreneurs and executives navigate the next generation economy successfully. It's a new world and this is the map."
-- Tony De Ruvo, founder and CEO, Gogobeans


"Insightful and captivating - a Must Read for anyone launching or managing free and paid products."
-- Mark Burton, Chairman of the Board at Zend Technologies, Board Member at Infobright, Mulesoft and Jaspersoft


"My company makes money using the Freemium model. I can directly relate to the ideas that Pujol presents in The Mind Share Market and see immediate opportunities to improve our business."
-- Rohit Nadhani, founder and CEO, Webyog


"We are in the middle of a Strategic Inflection Point that is profoundly changing how products are priced and sold. The Mind Share Market will help you understand all aspects of this SIP so you can craft a strategy to compete effectively in the brave new world that is unfolding as you read these words."
-- John Doggett, senior lecturer at the McCombs School of Business


"Pujol has put together a framework for the new economy which is both engaging and educational. It's the first publication I've encountered that both shares the stories of, and explains the science behind, what's becoming the founding principle of so many new enterprises."
-- James Farmer, founder and CEO, Edublogs


The Mind Share Market was featured on media outlets including Network World, Business Insider, Opensource.com, Mindshare Strategy, The University of Texas Magazine, at prominent engineering events and in scholarly papers on the Social Science Research Network. 

About the Author

Nicolas Pujol is a veteran technologist, investor and author. He has lived and worked on 3 continents and helped transform the $10m MySQL startup into a $1b acquisition, making it the 2nd largest open source company in the world. Pujol is currently vice president at salesforce.com while continuing research. His works have appeared in media outlets including Network World, Opensource.com, Business Insider, as well as in academic formats through the Social Science Research Network. 
If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle Edition for FREE. Print edition purchase must be sold by Amazon. Learn more.



Product Details

  • Paperback: 266 pages
  • Publisher: CreateSpace Independent Publishing Platform (March 8, 2011)
  • Language: English
  • ISBN-10: 1456355953
  • ISBN-13: 978-1456355951
  • Product Dimensions: 6 x 0.7 x 9 inches
  • Shipping Weight: 14.9 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,683,859 in Books (See Top 100 in Books)

Customer Reviews

5 star
86%
4 star
14%
3 star
0%
2 star
0%
1 star
0%
See all 7 customer reviews
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback Verified Purchase
"Secret Sauce" is a term thrown around a lot these days...many flavours for many applications. Must say that Apurva Pratap, VP of Global Strategy, InterContinental Hotels, is on the money when he states that Pujol unearths the secret sauce that fuels today's dot.coms and how these business models can be applied to other industries.

Useful tables throughout, excellent academics, yet accessiblilty: i.e. the three main statements of Pujol's book: 1) Customers positively over-react to a zero price; 2) Free products and services are a form of advertising that contains value and 3) Mind share is the currency exchanged.

Very thought provoking and ground breaking, a must have on any knowledge manager/technology strategist's shelf.
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
The book's content drew me in with it's focus on the management implications of the increasing role of free products in the marketplace. The Mind Share Market succeeded in helping me understand this free product phenomenon and also the historical context explaining that this isn't such a new fad. Pujol's book was a good mix of story telling, case review, and business guidance. This is a must read for today's entrepeneur!
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition Verified Purchase
Pujol has produced a comprehensive handbook on the 'Freemium' business model. Through careful research and analysis, he shows the business owner how to capitalize on this method of doing business, and how 'free' can help you expand your market share. Carefully written for a wide audience, it is easy to read and engaging. Freemium is something that no business can afford to ignore, and while it is certainly more applicable in specific industries, any business can benefit from this information.

I would highly recommend this book to any business owner, entrepreneur, or general business enthusiast. It is worth your time to read, provides some points that are important to consider in our current world. Given the fact that freemium will likely continue to expand exponentially, it is something we should all be educated on.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
Finally a book that puts it all together describing the "free-vs-paid" business models with concrete examples from the real world. Pujol takes an interesting approach that is applicable to any industry, drawing good learned lessons from commerce and history, arguing why "free" is a winning approach. The book is a great read, educational and applicable!
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Set up an Amazon Giveaway

The Mind Share Market: The Power of an Alternative Currency
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
This item: The Mind Share Market: The Power of an Alternative Currency