- Series: Business Library
- Paperback: 283 pages
- Publisher: Penguin Business Library; 2nd edition (May 6, 1986)
- Language: English
- ISBN-10: 0140091289
- ISBN-13: 978-0140091281
- Product Dimensions: 7 x 1 x 5 inches
- Shipping Weight: 4 ounces
- Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)
- Amazon Best Sellers Rank: #457,359 in Books (See Top 100 in Books)
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Mind of the Strategist: Business Planning for Competitive Advantage (Business Library) Paperback – May 6, 1986
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Top Customer Reviews
What I like about this simple book is that it nicely summarizes the case for a balanced perspective of customer, competitor and your own company. Although most American companies will believe that they do this, the American approach is much more superficial and incomplete than the Japanese one. For example, if a Japanese company wants to add a new product, the evaluation looks heavily at how well the customer will be able to use the product and how effectively the company will be able to provide it in the context of probable competitive offerings. An American analysis will feature financial analysis of a forecast that is often based on little more than spreadsheet doodling.
The weakness of the Japanese model is that they typically look too little at the business environment (notice how often they buy American businesses and properties at the top of the market for inflated prices), and are relatively insensitive to financial implications. In fast moving technology markets, the Japanese consensus-building process also tends to slow down time to market.
Clearly, there is no perfect model for strategic thinking that fits all situations. A major weakness of many efforts is to assume that the future can be precisely forecast. That is patently wrong.Read more ›