Customer Reviews

Mind of the Strategist

5 star:		(1)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

Length:: 2:44 Mins

Strategic Navigation: A Systems Approach to Business Strategy

Purple Curve Effect

The way you think in the lab and the office really can directly impact innovation. Even though this book was written about business, I have learned how to reapply its lessons to innovation - specifically Kenichi helps to define and measure success and define the "deliverables" or "outputs" that innovation has to produce in order to become a reality. Kenichi has a clear description of the biggest factors (the 3 C's) impacting your success in business - the company, the competition,and the customer/consumer. If you look at innovation in this context, Kenichi is actually also helping us innovators define "what success looks like": the product/technology the company makes, how technically different or better it is than competitive benchmarks or alternatives in the marketplace, and whether conusmers like it and want it. On the projects I have worked on, advised others on, or simply observed the ones that make consistently hit at least all 3 of these deliverables and often additional deliverables to. Those that fall short of all 3 consistently fail. Hope this helps scientists, managers, entrepreneurs, and anyone with a creative or problem solving mind.

Dr. Ali Alwattari
Innovation Author and Practitioner