From Publishers Weekly
This broad survey distills the history of American children's publishing and librarianship, from colonial times to British interloper Harry Potter, including children's periodicals, major publishers and changes in printing technology. While Marcus, a veteran historian and critic of children's publishing (
Margaret Wise Brown: Awakened by the Moon), gives founders like editor Mary Mapes Dodge due respect, he is most in his element chronicling the 20th century: the influence of librarian Anne Carroll Moore, the educational reforms of Lucy Sprague Mitchell, the foresightedness of Harper editor Ursula Nordstrom and the careers of author-illustrators like Maurice Sendak. Devotees of prewar classics may be disappointed that Marcus devotes just two pages to Baum and Denslow; that he says W.E.B. Du Bois's groundbreaking
The Brownies' Book failed to reach its audience; and that he skips whole generations almost entirely (e.g., 1905–1918). Marcus succeeds best at discussing the subjects of his past research, including Children's Book Week and the Golden Books series; to his credit, he also builds on Nancy Larrick's work on how white middle-class prejudices determined children's books' lack of racial and ethnic diversity. Drawing upon
Horn Book Magazine articles and behind-the-scenes accounts of feuds and trends, Marcus's history is ideal for industry insiders.
(May 7) Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From School Library Journal
Chock-full of interesting facts such as when the first printing press was established in America (1639) and how the first children's book followed 50 years later, this intriguing book grabs readers from the start. Learning about the origins of the publishing houses and the legends that populated them is fascinating. Lovers of children's books will delight in this rich history as Marcus looks at such varied aspects as the impact of television on children's books, the beginnings of famous series such as the Landmark Books and the Hardy Boys, and how Maurice Sendak went from being a member of the display staff at F.A.O. Schwarz to getting his first contract with Ursula Nordstrom at Harper & Row. There is an overwhelming amount of information in this book but its inspired chronological organization saves the day. This readable and entertaining survey deserves a place on the bookshelves of all who work in the children's book field.—
Joan Kindig, James Madison University, Harrisonburg, VA Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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