Buy New

or
Sign in to turn on 1-Click ordering.
or
Amazon Prime Free Trial required. Sign up when you check out. Learn More
Buy Used
Used - Good See details
$4.95 & eligible for FREE Super Saver Shipping on orders over $25. Details

or
Sign in to turn on 1-Click ordering.
 
   
More Buying Choices
Have one to sell? Sell yours here
Minders of Make-Believe: Idealists, Entrepreneurs, and the Shaping of American Children's Literature
 
 
Tell the Publisher!
I'd like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Minders of Make-Believe: Idealists, Entrepreneurs, and the Shaping of American Children's Literature [Hardcover]

Leonard Marcus (Author)
4.3 out of 5 stars  See all reviews (7 customer reviews)

List Price: $28.00
Price: $18.19 & eligible for FREE Super Saver Shipping on orders over $25. Details
You Save: $9.81 (35%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
Only 5 left in stock--order soon (more on the way).
Want it delivered Monday, January 30? Choose One-Day Shipping at checkout. Details

Formats

Amazon Price New from Used from
Hardcover $18.19  

Book Description

An animated first-time history of the visionaries--editors, authors, librarians, booksellers, and others--whose passion for books has transformed American childhood and American culture

What should children read? As the preeminent children’s literature authority, Leonard S. Marcus, shows incisively, that’s the three-hundred-year-old question that sparked the creation of a rambunctious children’s book publishing scene in Colonial times. And it’s the urgent issue that went on to fuel the transformation of twentieth-century children’s book publishing from a genteel backwater to big business.
Marcus delivers a provocative look at the fierce turf wars fought among pioneering editors, progressive educators, and librarians--most of them women--throughout the twentieth century. His story of the emergence and growth of the major publishing houses--and of the distinctive literature for the young they shaped--gains extraordinary depth (and occasional dish) through the author’s path-finding research and in-depth interviews with dozens of editors, artists, and other key publishing figures whose careers go back to the 1930s, including Maurice Sendak, Ursula Nordstrom, Margaret K. McElderry, and Margret Rey.
From The New England Primer to The Cat in the Hat to Cormier’s The Chocolate War, Marcus offers a richly informed, witty appraisal of the pivotal books that transformed children’s book publishing, and brings alive the revealing synergy between books like these and the national mood of their times.

Frequently Bought Together

Customers buy this book with The Booktalker's Bible: How to Talk About the Books You Love to Any Audience $34.00

Minders of Make-Believe: Idealists, Entrepreneurs, and the Shaping of American Children's Literature + The Booktalker's Bible: How to Talk About the Books You Love to Any Audience
  • This item: Minders of Make-Believe: Idealists, Entrepreneurs, and the Shaping of American Children's Literature

    In Stock.
    Ships from and sold by Amazon.com.
    Eligible for FREE Super Saver Shipping on orders over $25. Details

  • The Booktalker's Bible: How to Talk About the Books You Love to Any Audience

    In Stock.
    Ships from and sold by Amazon.com.
    This item ships for FREE with Super Saver Shipping. Details



Editorial Reviews

From Publishers Weekly

This broad survey distills the history of American children's publishing and librarianship, from colonial times to British interloper Harry Potter, including children's periodicals, major publishers and changes in printing technology. While Marcus, a veteran historian and critic of children's publishing (Margaret Wise Brown: Awakened by the Moon), gives founders like editor Mary Mapes Dodge due respect, he is most in his element chronicling the 20th century: the influence of librarian Anne Carroll Moore, the educational reforms of Lucy Sprague Mitchell, the foresightedness of Harper editor Ursula Nordstrom and the careers of author-illustrators like Maurice Sendak. Devotees of prewar classics may be disappointed that Marcus devotes just two pages to Baum and Denslow; that he says W.E.B. Du Bois's groundbreaking The Brownies' Book failed to reach its audience; and that he skips whole generations almost entirely (e.g., 1905–1918). Marcus succeeds best at discussing the subjects of his past research, including Children's Book Week and the Golden Books series; to his credit, he also builds on Nancy Larrick's work on how white middle-class prejudices determined children's books' lack of racial and ethnic diversity. Drawing upon Horn Book Magazine articles and behind-the-scenes accounts of feuds and trends, Marcus's history is ideal for industry insiders. (May 7)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From School Library Journal

Chock-full of interesting facts such as when the first printing press was established in America (1639) and how the first children's book followed 50 years later, this intriguing book grabs readers from the start. Learning about the origins of the publishing houses and the legends that populated them is fascinating. Lovers of children's books will delight in this rich history as Marcus looks at such varied aspects as the impact of television on children's books, the beginnings of famous series such as the Landmark Books and the Hardy Boys, and how Maurice Sendak went from being a member of the display staff at F.A.O. Schwarz to getting his first contract with Ursula Nordstrom at Harper & Row. There is an overwhelming amount of information in this book but its inspired chronological organization saves the day. This readable and entertaining survey deserves a place on the bookshelves of all who work in the children's book field.—Joan Kindig, James Madison University, Harrisonburg, VA
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Product Details

  • Hardcover: 416 pages
  • Publisher: Houghton Mifflin Harcourt; First Edition edition (May 7, 2008)
  • Language: English
  • ISBN-10: 0395674077
  • ISBN-13: 978-0395674079
  • Product Dimensions: 9.2 x 6.3 x 1.2 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #285,661 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

 

Customer Reviews

7 Reviews
5 star:
 (3)
4 star:
 (3)
3 star:
 (1)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.3 out of 5 stars (7 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

11 of 13 people found the following review helpful:
4.0 out of 5 stars Enchanting Tour, June 3, 2008
Amazon Verified Purchase(What's this?)
This review is from: Minders of Make-Believe: Idealists, Entrepreneurs, and the Shaping of American Children's Literature (Hardcover)
Having been a schoolteacher now for the past eighteen years, children's literature has been a mainstay of my profesion. Choosing the literature you read and use with your children is of prime importance. Most of the time, I elect to use books that are not only entertaining, but rich with lessons or thoughts that inspire deeper thinking. "Minders of Make Believe" is a treasure trove of history behind children's literature in our country, and the debate between instructive and entertaining.

Leonard Marcus' interesting recount of the history of children's literature literally begins with the founding of our country, and the first "books" produced for children, starting with "The New England Primer". Two camps formed; should our kiddie lit teach or amuse? Marcus traces the development through the years, including some fascinating information on authors like Dr. Seuss (and his revolutionary Cat in the Hat), and Maurice Sendak.

I've always chosen books that essentially come from both camps. If I am going to spend time with a story or book in my class, it has to have some "meat" to it's tale to make it worth my time. It must also be interesting enough to children for them to want to devour that meat. After reading Marcus' fascinating book, I don't think I'll ever feast on another children's book in exactly the same way again!
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


4 of 4 people found the following review helpful:
5.0 out of 5 stars This is a book for all fans of children's literature, June 30, 2008
This review is from: Minders of Make-Believe: Idealists, Entrepreneurs, and the Shaping of American Children's Literature (Hardcover)
Leonard marcus has done it again. This book should be on the shelf of every lover of children's literature.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


3 of 3 people found the following review helpful:
5.0 out of 5 stars "The Minders of Make Believe" Rocks!, July 31, 2008
This review is from: Minders of Make-Believe: Idealists, Entrepreneurs, and the Shaping of American Children's Literature (Hardcover)
If you are interested in literature, and history, and writing for children, and reading by children, and life, you should like this book. I did. Mr. Marcus has provided historical context for the industry of children's literature. In so doing, he has provided a place in the larger scheme of things, for all of those who support the making of literature which children, and wise adults, may enjoy. Thank you Mr. Marcus
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews





Only search this product's reviews



Inside This Book (learn more)
First Sentence:
NEW ENGLAND PURITANS reverenced reading as the key to living the godly life. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
juvenile editor
Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, The Horn Book, United States, Anne Carroll Moore, Random House, Ursula Nordstrom, May Massee, Wake of War, Little Golden Books, Millennium's Gate, African American, Maurice Sendak, Louise Seaman Bechtel, Newbery Medal, New England, American Library Association, Caldecott Medal, Stuart Little, Peter Parley, Book Week, Our Young Folks, Scribner's Monthly, Bank Street, Little Women, World War
Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Search Inside This Book:


Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
 

Your tags: Add your first tag
 

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Active discussions in related forums
Search Customer Discussions
Search all Amazon discussions
   
Related forums



So You'd Like to...



Look for Similar Items by Category


Look for Similar Items by Subject