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Minders of Make-Believe: Idealists, Entrepreneurs, and the Shaping of American Children's Literature [Hardcover]

Leonard Marcus
4.3 out of 5 stars  See all reviews (7 customer reviews)


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Book Description

May 7, 2008
An animated first-time history of the visionaries--editors, authors, librarians, booksellers, and others--whose passion for books has transformed American childhood and American culture

What should children read? As the preeminent children’s literature authority, Leonard S. Marcus, shows incisively, that’s the three-hundred-year-old question that sparked the creation of a rambunctious children’s book publishing scene in Colonial times. And it’s the urgent issue that went on to fuel the transformation of twentieth-century children’s book publishing from a genteel backwater to big business.
Marcus delivers a provocative look at the fierce turf wars fought among pioneering editors, progressive educators, and librarians--most of them women--throughout the twentieth century. His story of the emergence and growth of the major publishing houses--and of the distinctive literature for the young they shaped--gains extraordinary depth (and occasional dish) through the author’s path-finding research and in-depth interviews with dozens of editors, artists, and other key publishing figures whose careers go back to the 1930s, including Maurice Sendak, Ursula Nordstrom, Margaret K. McElderry, and Margret Rey.
From The New England Primer to The Cat in the Hat to Cormier’s The Chocolate War, Marcus offers a richly informed, witty appraisal of the pivotal books that transformed children’s book publishing, and brings alive the revealing synergy between books like these and the national mood of their times.


Editorial Reviews

From Publishers Weekly

This broad survey distills the history of American children's publishing and librarianship, from colonial times to British interloper Harry Potter, including children's periodicals, major publishers and changes in printing technology. While Marcus, a veteran historian and critic of children's publishing (Margaret Wise Brown: Awakened by the Moon), gives founders like editor Mary Mapes Dodge due respect, he is most in his element chronicling the 20th century: the influence of librarian Anne Carroll Moore, the educational reforms of Lucy Sprague Mitchell, the foresightedness of Harper editor Ursula Nordstrom and the careers of author-illustrators like Maurice Sendak. Devotees of prewar classics may be disappointed that Marcus devotes just two pages to Baum and Denslow; that he says W.E.B. Du Bois's groundbreaking The Brownies' Book failed to reach its audience; and that he skips whole generations almost entirely (e.g., 1905–1918). Marcus succeeds best at discussing the subjects of his past research, including Children's Book Week and the Golden Books series; to his credit, he also builds on Nancy Larrick's work on how white middle-class prejudices determined children's books' lack of racial and ethnic diversity. Drawing upon Horn Book Magazine articles and behind-the-scenes accounts of feuds and trends, Marcus's history is ideal for industry insiders. (May 7)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From School Library Journal

Chock-full of interesting facts such as when the first printing press was established in America (1639) and how the first children's book followed 50 years later, this intriguing book grabs readers from the start. Learning about the origins of the publishing houses and the legends that populated them is fascinating. Lovers of children's books will delight in this rich history as Marcus looks at such varied aspects as the impact of television on children's books, the beginnings of famous series such as the Landmark Books and the Hardy Boys, and how Maurice Sendak went from being a member of the display staff at F.A.O. Schwarz to getting his first contract with Ursula Nordstrom at Harper & Row. There is an overwhelming amount of information in this book but its inspired chronological organization saves the day. This readable and entertaining survey deserves a place on the bookshelves of all who work in the children's book field.—Joan Kindig, James Madison University, Harrisonburg, VA
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Product Details

  • Hardcover: 416 pages
  • Publisher: Houghton Mifflin Harcourt; First Edition edition (May 7, 2008)
  • Language: English
  • ISBN-10: 0395674077
  • ISBN-13: 978-0395674079
  • Product Dimensions: 9.2 x 6.3 x 1.2 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #359,040 in Books (See Top 100 in Books)

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Customer Reviews

4.3 out of 5 stars
(7)
4.3 out of 5 stars
Mr. Marcus has provided historical context for the industry of children's literature. Charles M. Masner  |  2 reviewers made a similar statement
This book should be on the shelf of every lover of children's literature. Dr.G  |  2 reviewers made a similar statement
Most Helpful Customer Reviews
11 of 13 people found the following review helpful
4.0 out of 5 stars Enchanting Tour June 3, 2008
Format:Hardcover|Amazon Verified Purchase
Having been a schoolteacher now for the past eighteen years, children's literature has been a mainstay of my profesion. Choosing the literature you read and use with your children is of prime importance. Most of the time, I elect to use books that are not only entertaining, but rich with lessons or thoughts that inspire deeper thinking. "Minders of Make Believe" is a treasure trove of history behind children's literature in our country, and the debate between instructive and entertaining.

Leonard Marcus' interesting recount of the history of children's literature literally begins with the founding of our country, and the first "books" produced for children, starting with "The New England Primer". Two camps formed; should our kiddie lit teach or amuse? Marcus traces the development through the years, including some fascinating information on authors like Dr. Seuss (and his revolutionary Cat in the Hat), and Maurice Sendak.

I've always chosen books that essentially come from both camps. If I am going to spend time with a story or book in my class, it has to have some "meat" to it's tale to make it worth my time. It must also be interesting enough to children for them to want to devour that meat. After reading Marcus' fascinating book, I don't think I'll ever feast on another children's book in exactly the same way again!
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4 of 4 people found the following review helpful
By Dr.G
Format:Hardcover
Leonard marcus has done it again. This book should be on the shelf of every lover of children's literature.
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3 of 3 people found the following review helpful
5.0 out of 5 stars "The Minders of Make Believe" Rocks! July 31, 2008
Format:Hardcover
If you are interested in literature, and history, and writing for children, and reading by children, and life, you should like this book. I did. Mr. Marcus has provided historical context for the industry of children's literature. In so doing, he has provided a place in the larger scheme of things, for all of those who support the making of literature which children, and wise adults, may enjoy. Thank you Mr. Marcus
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