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Minding the Store Paperback – August 31, 1997
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"An opulent story that only an insider could tell!" -- New York Times
"Fascinating....A success story that has become the stuff of legend!" -- Cincinnati Post
"One of the success stories of our time...sparkling and enthralling!" -- Christian Science Monitor
"The delightful story of a man and a store!" -- Atlanta Constitution --This text refers to an out of print or unavailable edition of this title.
From the Publisher
Thus began the 1974 edition of Minding the Store and thus begins this 1997 facsimile edition, published in celebration of the 90th Anniversary of Neiman Marcus.
Mr.Marcus has spent most of his life not only helping to create a retailing enterprise renowned throughout the world as the epitome of quality, but also in setting high standards for the level of taste of all who desire "the better things in life" and in doing so has played a key role in making Dallas itself a success. "Mr.Stanley," as he is affectionately called by all his Neiman Marcus friends and associates, has made Neiman Marcus a legendary success.
Although he retired from active involvement in Neiman Marcus in 1977, the influences of the philosophies of business he developed remain an important part of the training of Neiman Marcus personnel. Those basic principles-best exemplified by his belief in his father's business philosophy-are the reasons Neiman Marcus is today recognized as the taste leader of American retailing.
Minding the Store is a warm portrait of a man and an exuberant celebration of the store that has become the best-known landmark in Texas since the Alamo. --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
Without any doubt, Stanley Marcus is the most talented American retailer of the 20th century. You will find out from this lively narrative what made him the best - impeccable taste, discriminate merchandising, extensive knowledge of manufacturing, business vision, professional honesty and breadth of intellectual interests. If you aspire to be a specialty retailer, drop 99% of the books about selling, they will not show you a worthy real-life example of how to run a store that customers can not resist to visit. Marcus does not hold back any secrets how he did it.
Read, laugh and get inspired.
While customer service is the primary focus of the book, creating innovative and exclusive items for the very wealthy provides a glimpse into how the rich find ways to dispose of their money. Marcus was a master of imaginative packages.
I bought 4 copies of the original edition and gave them away to people in sales. There is no better book for a young, or old, sales person to read.
From the point of view of Stanley Marcus we get to see the retail giant his father and aunt established and which he took over upon his father’s passing then passed to one of his son’s when he was ready to step back.
The first 60% is mainly devoted to the history of the store.
No sale is a good sale for the store unless it is a good but for the customer.
That is the guiding principle of the store which is able to sell $25k fur coats and $30 dresses.
They make no distinction between either of those customers and are just as likely to charter a plane to fix the problems of either client.
Having worked in a family run business the most fascinating talk was of how they let family work their without them assuming any unearned authority.
There are lots of great teachable moments for anyone that serves customers in this history of the store.
Now the final bit wasn’t for me. It includes personal observations about which fashion designer’s are easy or hard to work with. Some history on the Dallas economy and teaching you how to collect art.
That may apply to some people, but that wasn’t me.
I’d read the first 60% again since I’m sure I’d pick up a bunch of other great tips on running a service based business.
Stanley Marcus' first volume of memoirs was first published in 1974 while he was Chairman of the Board of Neiman-Marcus; this was six years after the chain, which had hitherto consisted of a family-run corporation dating back to 1907, was bought by Carter-Hawley-Hale Stores. Marcus interrelates the Marcus family saga with a history of their store in roughly chrolological order. To that he interposes his own upbringing, the parents who groomed him for excellence, the casual anti-Semitism that plagued him when he went East for college, and his steady and probably unstoppable rise from a prominent merchant to a spokesman for his native Dallas as well as for the store -- including his recognition as a liberal civil libertarian, a designation he didn't crave in the conservative Dallas of the 1960s but felt obliged to pursue.
Happily, what gives this memoir its real zing comes through some really enjoyable tales of life at the store and beyond. This book could almost have been called "The Joy of Retail." Marcus just seems to have been intuitively creative, as when he rose to the challenge of World War II stocking shortages with his "Hosiery of the Month Club," guaranteeing women two pairs of nylons a month as long as they maintained a Neiman-Marcus charge account. He communicates well the creative challenge of buying and merchandising for the luxury Dallas home store, the pressure of finding spur-of-the-moment confections to please any number of rich oilmen's wives, damn the expense. (In one instance he filled an oversized cognac bowl with angora sweaters and then put the "cherry" of a six-figure ruby on top.) His flair for promotion led to coups such as a then-shocking $1.Read more ›
Most Recent Customer Reviews
This book was informative and mr. marcus's voice really jumps through the pagePublished 10 months ago by Nicki Wei
Marcus was an amazing man who stood up for the right thing in spite of political popularity.Published 16 months ago by Delilah
The consummate retail artist tells all. Cannot express the deep respect given this giant among retailers. A truly great read.Published on May 6, 2014 by Peter L. Bargmann
A coworker attended a seminar at the Chicago Gift Show recently and this book was highly recommended. I'm managing to slog my way through it, but it isn't easy. Read morePublished on March 3, 2010 by S. MEYER