Customer Reviews

Minding Your Business: Profits that Restore The Planet

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This book focuses as much on personal growth and development as on creating sound, sustainable businesses. Horst makes a compelling argument for whole systems thinking and leadership that begins with waking up to environmental issues and the opportunities and responsibilities that we have to become agents of social change. The "sustainable to-do list" identifies principles to incorporate into our personal lives and the settings in which we work and lead. It is really a very provocative and inspiring read!

I first heard of Horst Recheibacher when reading Candance Pert's seminal book " the Molecules of Emotions"

Molecules Of Emotion: The Science Behind Mind-Body Medicineand the wild funding

ride she was thrown into in finding research grant monies. Her angel investor that saved

the day was Horst who she had met at a conference. The name stuck and when I heard of his book and that

Paul Hawken's wrote its forward I needed to grap a copy. This book begins with an Al Gore quote,

which essentially says that our global environment is an inner crisis that for lack of a better

word is spiritual.

Horst's book takes that spiritual thread and weaves a beautiful

tapestry in each chapter that in itself is a study in consciousness.

The style of the book is personal. the disclosure honest, the

storytelling insightful. The wisdom sagely. The book itself is a mere 146 pages.

Its brevity is its power. Its style of writing is its coloration. Anyone

embracing the desire of manifesting sustainability and creativity will

find this book a perfect companion , a compelling argument for

sustainability. This book in its own right can be looked at as a tool

and each chapter, as a how-to be engaged. Minding your business'

potential not only penetrates the world of business but also

penetrates the physical body. In a chapter there is a quote by

Professor McClelland, from his Harvard research on altruism.

It concludes that altruistic acts consistently boost the immune system.

McClelland's study found that performing or even merely witnessing altruistic actions increases,

immunoglobulin - the antibodies that fight infection and illness.

This is a fitting conclusion to this review. This book is a book of

altruistic business that will raise the spirit of consciousness in the

act of doing business. Enjoy

Is it possible to run a successful industrial business without destroying the planet? "Minding Your Business: Profits that Restore the Planet" is a look at environmentally friendly business practices that can be executed by many businesses with ease. Saying that maintaining the environment will be a big issue of the next century, it calls for 'eco-preneurs' (environmentally minded entrepreneurs) and eco-consumers(environmentally minded consumers) to push business into a newer, more enlightened version of capitalism. For those concerned about the environment while still concerned about their wallet, "Minding Your Business" is a must read.