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5.0 out of 5 stars
Best market analytics book,
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This review is from: Data Mining and Market Intelligence for Optimal Marketing Returns (Hardcover)
This is the best market analytics book I have ever read. It provides a very complete, detailed, thorough and practical way to apply quantitative modelling, techniques, and methods to solve everyday problems in marketing, whether that is market planning, market investment, marketing design or implementation. High recommended!!!
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Data Mining and Market Intelligence for Optimal Marketing Returns by Susan Chiu (Hardcover - June 5, 2008)
$65.95
In stock on February 25, 2012 | |
 
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