But those who will mine the most in years to come will be those who reach beyond cyberspace...those who understand the profit-producing potential of building customers through "old fashioned" offline methods and relationships.
"Mining Online Gold With An Offline Shovel" details hundreds of offline strategies and tactics that online entrepreneurs can use to build the net’s most powerful and lucrative marketing vehicle: permission-based email.
This book speaks to internet marketers who have undervalued or even ignored "low tech" marketing methods: telephone, fax, snail mail, and the mass media.
But it also shows traditional "brick-and-mortar" businesses how to exploit familiar technology and methods to make themselves competitive in the online marketplace.
