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Minitrends: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends: Between Megatrends & Microtrends Lie MINITRENDS, Emerging Business Opportunities in the New Economy Paperback – June 15, 2011
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An Eric Hoffer Business Book of the Year Award Winner -- "The ability to capitalize on newly emerging business trends is the premise of this book. There are 'Minitrends' all around us, defined as those that 'promise to become significantly important within the next two to five years.' ...By reading this book, you will learn how to take hold of these opportunities, overcome common obstacles, and ultimately profit from Minitrends." -- The Eric Hoffer Project
ForeWord Reviews' Business Book of the Year Award Finalist -- "Vanston has the ability to discuss minitrends conceptually, as well as describe specifically how the reader can discover and potentially profit from them. The author's enthusiasm for the subject is infectious, and readers looking for new business opportunities are likely to share that enthusiasm. This is a book that should inspire many readers to take action." -- ForeWord Reviews
USA Book News' Entrepreneurship & Small Business Book of the Year Award Finalist
Dan Poytner’s Global eBook Business Book of the Year Award Finalist
"Vanston's company, Technology Futures, has been making predictions about technology and business trends since 1978. Here, he describes how individual entrepreneurs, as well as companies, can find and exploit "Minitrends"--small trends (not yet recognized by the public) that have the potential to grow. In five sections, he describes them and where they can be researched, lists a few he thinks have promise (such as providing facilities for growing numbers of freelance workers), and concludes with methods for developing products and services that exploit these trends. ...This title offers a new take on possible product development and investment avenues..." --Library Journal
"“In MINITRENDS, Technology Futures Inc. chairman John Vanston has distilled insights and techniques developed over a highly successful career in technology forecasting into a 189-page do-it-yourself guide to the early identification of those emerging developments that eventually become the next big things." --The Futurist
"This book spotlights specific "Minitrends" and trains people how to recognize them and take advantage of related job opportunities." --Yahoo News
"MINITRENDS should quickly become a-if not the-standard work for the futurist's search for business opportunities." --Joseph Coates, The Foresight Network's Futurist of the Year
"For the individual who wants to improve their personal finances, this volume proceeds from the process of searching for a Minitrend to developing an exploitation scheme." --Book News (Annotation©2011 Book News Inc. Portland, OR)
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Top Customer Reviews
The book stimulated me to think of a few Minitrends of my own:
* Unmanned technology in a manned world: The military is leading this charge with unmanned drones flying over war zones. The same company that creates robots that move into dangerous situations in lieu of soldiers produces Roomba robots that clean our floors and gutters. I wonder what other unmanned technology will seep from military to civilian applications. Makes you wonder who (if anyone) will be driving our cars in the future.
* Energy on the go: From phones to computers, things that used to stay at home now come with us. All of them require power. As these things have been asked to do more things, they typically require more and more energy to do them. Battery technology has improved, but there is still tremendous demand for increasingly powerful batteries to power everything from cars to cameras. You have a few brief mentions of batteries in the context of nano-technology but, given the billions of dollars being poured into this area, I think it's its own minitrend.
* Different kinds of public options: Vanston points out that the population is aging, so the need for health care will grow. This will drive some obvious trends, such as the development of new drugs and cutting edge treatments that will come (as he points out) of nano-technology. These have been already been well-explored. Though some other trends won't be the stuff of movies they will, while boring, will be significant nonetheless.Read more ›
In an easy to understand, well-evidenced and researched effort, the Vanston's have created a usable guide for those wishing to discover and profit from the endless trends weaving throughout our lives. This book does more than advise how to run with great ideas, it equips readers to recognize what good ideas look like in the beginning. A must-have and must-read for innovators and entrepreneurs across the board.
Sharon Schweitzer JD
Best-Selling, Internationally Award Winning Author of Access to Asia
Part 1 - The Value of Minitrends: Importance of Minitrends
Part 2 - Uncovering Minitrends: Searching for Minitrends; Where to Search for Minitrends
Part 3 - Some Attractive Minitrends: Minitrends for Individuals; Minitrends for Small and Medium-Size Companies; Minitrends for Large Companies
Part 4 - Prospering from Minitrends: Selecting a Minitrend for Exploitation; Developing a Minitrend Explotation Scheme; Putting the Exploitation Scheme into Action
Part 5 - Becoming a Mintrends Master: Here's the So What!
Index; About the Authors; Letter to Reader
What I found most impressive about the material is that it's not something that's confined to large companies with dedicated departments of "strategic thinkers." The chapter on searching for minitrends is practical and approachable for individuals as well as companies.Read more ›
Most Recent Customer Reviews
I was a fan of Megatrends in the late 80s. This book touches on some of that. Comes across as a little dated, but sill has some decent insight.Published 3 months ago by Roxant
more of where-to-get-info guide, not a how to analyze the info or here is the info type. just lists of resources. Read morePublished 20 months ago by Armen Topchyan
Some of the information didn't fit my art business, but I do believe knowing the trends and how to use them to your advantage, especially in advertising is important.Published on March 16, 2014 by Carol Allen Anfinsen
I am finding the book very interesting. It is a bit out of date but the information is solid and still very useful. Read morePublished on January 6, 2014 by G. R. Sumpter
Sometimes it is difficult to get your arms around megatrends, but the concept of identifying minitrends is a practical approach to finding new opportunities and identifying threats... Read morePublished on April 11, 2012 by Robin Pollock
John Vanston's MiniTrends now sits right next to John Naisbitt's MegaTrends on my Favorites shelf. Both are heavily yellow-marked and dog-eared. Read morePublished on October 13, 2011 by Wayne
Outstanding book. If you look beyond the minitrends, you can see the broad implications for the future and societies' ability to adapt to the inevitable changes.Published on October 6, 2011 by Richard N