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USA Book News' Entrepreneurship & Small Business Book of the Year Award Finalist
I am finding the book very interesting.
This book serves as a great guide to identifying and even handicapping new technologies and technology trends within larger social and economic contexts.
Through this technique he keeps the reader moving toward the target of actually utilizing the views and techniques described.
more of where-to-get-info guide, not a how to analyze the info or here is the info type. just lists of resources. Read morePublished 4 months ago by Armen Topchyan
Some of the information didn't fit my art business, but I do believe knowing the trends and how to use them to your advantage, especially in advertising is important.Published 10 months ago by Carol Allen Anfinsen
I am finding the book very interesting. It is a bit out of date but the information is solid and still very useful. Read morePublished 13 months ago by G. R. Sumpter
Sometimes it is difficult to get your arms around megatrends, but the concept of identifying minitrends is a practical approach to finding new opportunities and identifying threats... Read morePublished on April 11, 2012 by Robin Pollock
John Vanston's MiniTrends now sits right next to John Naisbitt's MegaTrends on my Favorites shelf. Both are heavily yellow-marked and dog-eared. Read morePublished on October 13, 2011 by Wayne
Outstanding book. If you look beyond the minitrends, you can see the broad implications for the future and societies' ability to adapt to the inevitable changes.Published on October 6, 2011 by Richard N
Fantastic book! Where Megatrends was beneficial to primarily large corporations, this one is beneficial for anyone, including large corporations, that is interested in future... Read morePublished on July 27, 2011 by Rodney Merlin Holley
Dr. John Vanston posits that we are on the front end of the Imagination Age, when companies and jobs are being created and revenue is being generated not because of what we make,... Read morePublished on June 6, 2011 by Fun Lover & Truth Seeker
This book targets actionable trends and is full of practical advice. Every chapter contains specific strategies with lists of specific resources and internet links. Read morePublished on April 2, 2011 by Austin