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Minitrends: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends: Between Megatrends & Microtrends Lie MINITRENDS, Emerging Business Opportunities in the New Economy Paperback – June 15, 2011
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An Eric Hoffer Business Book of the Year Award Winner -- "The ability to capitalize on newly emerging business trends is the premise of this book. There are 'Minitrends' all around us, defined as those that 'promise to become significantly important within the next two to five years.' ...By reading this book, you will learn how to take hold of these opportunities, overcome common obstacles, and ultimately profit from Minitrends." -- The Eric Hoffer Project
ForeWord Reviews' Business Book of the Year Award Finalist -- "Vanston has the ability to discuss minitrends conceptually, as well as describe specifically how the reader can discover and potentially profit from them. The author's enthusiasm for the subject is infectious, and readers looking for new business opportunities are likely to share that enthusiasm. This is a book that should inspire many readers to take action." -- ForeWord Reviews
USA Book News' Entrepreneurship & Small Business Book of the Year Award Finalist
Dan Poytner’s Global eBook Business Book of the Year Award Finalist
"Vanston's company, Technology Futures, has been making predictions about technology and business trends since 1978. Here, he describes how individual entrepreneurs, as well as companies, can find and exploit "Minitrends"--small trends (not yet recognized by the public) that have the potential to grow. In five sections, he describes them and where they can be researched, lists a few he thinks have promise (such as providing facilities for growing numbers of freelance workers), and concludes with methods for developing products and services that exploit these trends. ...This title offers a new take on possible product development and investment avenues..." --Library Journal
"“In MINITRENDS, Technology Futures Inc. chairman John Vanston has distilled insights and techniques developed over a highly successful career in technology forecasting into a 189-page do-it-yourself guide to the early identification of those emerging developments that eventually become the next big things." --The Futurist
"This book spotlights specific "Minitrends" and trains people how to recognize them and take advantage of related job opportunities." --Yahoo News
"MINITRENDS should quickly become a-if not the-standard work for the futurist's search for business opportunities." --Joseph Coates, The Foresight Network's Futurist of the Year
"For the individual who wants to improve their personal finances, this volume proceeds from the process of searching for a Minitrend to developing an exploitation scheme." --Book News (Annotation©2011 Book News Inc. Portland, OR)
From the Author
More About the Author
John founded Technology Futures, Inc. (TFI) in 1978 and as President, and now Chairman, has built it into a a leading authority in custom research, forecasting, and trend analysis in telecommunications and other high-technology industries. He is an internationally-renowned consultant, educator, speaker, and author in the fields of technology forecasting, technology/market integration, trend analysis, and technology management in uncertain environments.
John has conducted analyses of emerging technologies for a wide range of commercial, government, and academic organizations including among many others Boeing, 3M, DuPont, Coca Cola, Kyocera, Exxon, IBM, Kodak, Nortel, Duke Power, Southern Company, Department of Defense, National Science Foundation, National Security Agency, Central Intelligence Agency, Edison Electric Institute, Industrial Research Institute, Georgia Tech, Columbia University, and the University of Houston. These analyses have assisted his business clients in gaining sustainable competitive advantage and provided his government clients with important new information and insights that have increased the effectiveness of their operations.
John gives presentations and conducts seminars on Minitrends, technology forecasting, and innovation management for organizations all over the world. As a former Army Officer, he has a special affinity toward those in the military service and has an open offer to conduct Minitrends seminars at very low rates for injured service men and women to assist them in identifying and taking advantage of new career opportunities.
Prior to establishing TFI, John served as a professor of nuclear engineering at the University of Texas at Austin and as the deputy director of the University's Center for Energy Studies. Earlier, John served as a Lt. Col. in the U.S. Army.
MINITRENDS book collaborator Carrie Vanston has many years of experience in public relations, marketing, and sales at Technology Futures, Inc. and in the entertainment industry. Because the successful exploitation of a Minitrend requires effective marketing, she brings a real-world quality to the book, particularly in the media communications and social media areas.
John lives in Austin, Texas with his lovely wife, Angela. He has 3 children, 7 grandchildren, and leads a charmed life, indeed.
Top Customer Reviews
The book stimulated me to think of a few Minitrends of my own:
* Unmanned technology in a manned world: The military is leading this charge with unmanned drones flying over war zones. The same company that creates robots that move into dangerous situations in lieu of soldiers produces Roomba robots that clean our floors and gutters. I wonder what other unmanned technology will seep from military to civilian applications. Makes you wonder who (if anyone) will be driving our cars in the future.
* Energy on the go: From phones to computers, things that used to stay at home now come with us. All of them require power. As these things have been asked to do more things, they typically require more and more energy to do them. Battery technology has improved, but there is still tremendous demand for increasingly powerful batteries to power everything from cars to cameras. You have a few brief mentions of batteries in the context of nano-technology but, given the billions of dollars being poured into this area, I think it's its own minitrend.
* Different kinds of public options: Vanston points out that the population is aging, so the need for health care will grow. This will drive some obvious trends, such as the development of new drugs and cutting edge treatments that will come (as he points out) of nano-technology. These have been already been well-explored. Though some other trends won't be the stuff of movies they will, while boring, will be significant nonetheless.Read more ›
Part 1 - The Value of Minitrends: Importance of Minitrends
Part 2 - Uncovering Minitrends: Searching for Minitrends; Where to Search for Minitrends
Part 3 - Some Attractive Minitrends: Minitrends for Individuals; Minitrends for Small and Medium-Size Companies; Minitrends for Large Companies
Part 4 - Prospering from Minitrends: Selecting a Minitrend for Exploitation; Developing a Minitrend Explotation Scheme; Putting the Exploitation Scheme into Action
Part 5 - Becoming a Mintrends Master: Here's the So What!
Index; About the Authors; Letter to Reader
What I found most impressive about the material is that it's not something that's confined to large companies with dedicated departments of "strategic thinkers." The chapter on searching for minitrends is practical and approachable for individuals as well as companies.Read more ›
Dr. Vanston's new book, "Minitrends: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends," offers a highly readable route through numerous examples of minitrends presented in a structure that makes grasping the concepts both enjoyable and a rapid read. His approach to searching for, discovering, and exploiting minitrends provides a handy trail that is easily followed and remembered. Each chapter ends not with a summary but with the question, "All very interesting, but frankly, so what?" Through this technique he keeps the reader moving toward the target of actually utilizing the views and techniques described. It's impossible to avoid the call to take action, as there are approaches offered for individuals and for small, medium-sized, and large companies. Wherever the reader is, there is a place for her or him in this book.
The path blazed is clear: assessment of value, searching, examples of small to large enterprise issues, and, finally, profiting from minitrends. Along the way Dr. Vanston introduces a number of concepts and stories from his experiences as a world-recognized futurist and founder of Technology Futures, Inc.Read more ›
Most Recent Customer Reviews
more of where-to-get-info guide, not a how to analyze the info or here is the info type. just lists of resources. Read morePublished 16 months ago by Armen Topchyan
Some of the information didn't fit my art business, but I do believe knowing the trends and how to use them to your advantage, especially in advertising is important.Published 23 months ago by Carol Allen Anfinsen
I am finding the book very interesting. It is a bit out of date but the information is solid and still very useful. Read morePublished on January 6, 2014 by G. R. Sumpter
Sometimes it is difficult to get your arms around megatrends, but the concept of identifying minitrends is a practical approach to finding new opportunities and identifying threats... Read morePublished on April 11, 2012 by Robin Pollock
John Vanston's MiniTrends now sits right next to John Naisbitt's MegaTrends on my Favorites shelf. Both are heavily yellow-marked and dog-eared. Read morePublished on October 13, 2011 by Wayne
Outstanding book. If you look beyond the minitrends, you can see the broad implications for the future and societies' ability to adapt to the inevitable changes.Published on October 6, 2011 by Richard N
Fantastic book! Where Megatrends was beneficial to primarily large corporations, this one is beneficial for anyone, including large corporations, that is interested in future... Read morePublished on July 27, 2011 by Rodney Merlin Holley