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Minus Equals Plus
 
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Minus Equals Plus [Paperback]

Istvan Banyai (Author)
4.5 out of 5 stars  See all reviews (2 customer reviews)

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Book Description

May 1, 2001
No illustrator surpasses Istvan Banyai at portraying the dream lives of today’s New York and Los Angeles hip urban style-setters. His repertoire of visual special effects, whether seen in magazines, books, or animated films, is perfectly suited to a pop culture in which anything—appearance, identity, status—can be morphed into its opposite. This first collection of Banyai’s memorable pictures is a tribute to this dazzlingly gifted illustrator, a transplanted Hungarian who sees America with fresh eyes—and whose art uniquely speaks for our time.

In the Banyai universe, reflections and shadows become alternate realities, faces are interchangeable, and sex is a game played with laptop and webcam. Even his popular children’s book illustrations consist of sequences that shift vertiginously from scene to scene. Banyai describes his art as “an organic combination of turn-of-the-century Viennese retro, interjected with American pop, some European absurdity added for flavor, served on a cartoon-style color palette . . . no social realism added.” That distinctive perspective informs every page of this striking book.


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Editorial Reviews

Amazon.com Review

A gifted writer writes the way life feels. Istvan Banyai is one of the very few people who draw that way. This book is a gift, because it offers page after uninterrupted page of his drawings and his entropic world. There is a gracefully short and moving introduction by Kurt Andersen, and then it is clear sailing until the end, where Banyai offers a winding life story disguised as a curriculum vitae. His famous sleight of hand with scale and representation win him a place between art, illustration, and design, one that has made him the reigning master of visual narrative. Minus Equals Plus is his first retrospective monograph, and it has one drawback: the binding is flimsy and awkward even for a paperback. This is a shame, because it's a book that one could "read" backwards and forwards for months and years. --Juliette Cezzar

From Publishers Weekly

Describing his work as "an organic combination of turn-of-the-century Viennese retro, interjected with American pop, some European absurdity added for flavor, served on a cartoon-style color palette... no social realism added," illustrator Istvan Banyai is well known to Americans, if not by name. His dreamlike drawings have appeared in Absolut ads, in his Zoom series of children's books, in magazines like the New Yorker and animated short films for Nickelodeon and MTV. Minus Equals Plus: Istvan Banyai collects 250 of his illustrations (150 in color) and includes an introduction by Kurt Andersen, veteran magazine editor (formerly of New York), currently columnist for the New Yorker and founder of Inside.com. "Istvan World always seems to be coming apart at the seams," Andersen writes, "but the entropy... may not be disintegration at all, but a metamorphosis into some kooky new state of harmony." Complicated and dark enough for adults, Banyai's work is also fun, serendipitous and mischievous enough for kids.

Copyright 2001 Cahners Business Information, Inc.


Product Details

  • Paperback: 180 pages
  • Publisher: Harry N. Abrams (May 1, 2001)
  • Language: English
  • ISBN-10: 0810929902
  • ISBN-13: 978-0810929906
  • Product Dimensions: 9 x 9 x 0.7 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,178,799 in Books (See Top 100 in Books)

More About the Author

Istvan Banyai, creator of the award-winning children's book Zoom and The Other Side, has produced illustrations for such publications as the New Yorker, Playboy, and Rolling Stone; cover art for Sony and Verve Records; and animated short films for Nickelodeon and MTV Europe. He lives in Connecticut.

 

Customer Reviews

2 Reviews
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Average Customer Review
4.5 out of 5 stars (2 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

12 of 14 people found the following review helpful:
5.0 out of 5 stars A VISUAL FEAST, July 2, 2001
By 
This review is from: Minus Equals Plus (Paperback)
I'd better admit something before I start this review. I'm a friend of Istvan Banyai. We've been known to drink aviator cocktails in New York bars. We've laughed a lot. Both before taking off with the aviators and also in flight. Minus Equals Plus is a portfolio of Istvan's illustration work. On a functional level anyone will see that he's a master craftsman/draughtsman. But this sublime skill is easily overshadowed by his imagination and intellect which manifest themselves in the most jaw-droppingly brilliant flights of fancy and acute visual wit. At the heart of this playfulness(and, on occasion, more sinister excursions)is Istvan's ability to conjure up extraordinary and unexpected connections between objects/people/situations. As you turn the pages, you can feel your retinas smiling. "Zoom" is probably Istvan's most widely acclaimed work. A children's book which starts on a close-up image of a cockerel's crest and then takes you further and further from the original object and its context until you reach the final picture: planet earth seen from space. How? Read the book. This is Istvan working his magic for children. He's good for an adult audience too. His X-rated illustrations are very sexy. They're never smutty, always erotic. There's a curious innocence about the young man (or possibly young woman) performing cunnilingus on the (other?) woman. The 'performer' is standing, holding the 'performee' upside down. It's just as if the naked waltz they were enjoying went a little haywire. Oh, and this is all happening on television with the single viewer (face unseen) firmly in control of the remote. In another piece, couples grope (and more) each other at a party. Again it avoids being sleazy or laddish. There's a wonderful nonchalance about the whole scene, including the foreground fellatio. Minus Equals Plus is a feast for your eyes. Switching from visual wit to whimsy, sex to satire, surrealism to juxtapositionism. The thing about almost all of this book is its joyousness. Istvan's inclusion of work rejected by various clients and editors over the years is gleeful in itself. You can't help thinking he included it to lead you to only one possible conclusion.That this was their loss. The fools. And now is probably the right time to admit something else. Faced with such visual wealth, words really are so poor and inadequate. So give your eyes (and mind) a treat. They'll thank you for it.
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4 of 6 people found the following review helpful:
4.0 out of 5 stars Almost everything I hoped it would be. . ., July 15, 2001
By 
Logan was his name-o (Anchorage, Alaska United States) - See all my reviews
This review is from: Minus Equals Plus (Paperback)
Although the artwork is more than up to par, in a good portion of the book, it's too small to enjoy it fully. If a magnifying glass was included with the purchase, it would be five stars all the way.
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