Customer Reviews

10 Minute Guide to Business Research on the Net

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     Today many business people are in a hurry to get their job done. Shop or office work, clients, sales, meetings, and conferences can consume a lot of time. There are also deadlines to meet. Searching for important information online can be a time-consuming and frustrating chore as well. Thomas Pack has written the 10 Minute Guide to Business Research on the Net to offer business people valuable assistance to help them find the information they need when time is in short supply.

     This concise guide offers information on how to search the Internet using the most popular and powerful search engines. They are listed along with helpful tips on entering specific search criteria. Assistance is also offered on how to search and make effective use of the newsgroups, corporate Websites, electronic newspapers and magazines, and specialized online news services. AOL members are treated to a taste of what that particular service has to offer them.

     Looking for specialized business information? The author provides information on searching for the latest news events, keeping up with the Dow Jones, finding international trade data, locating tax, accounting, research, and market research services, finding small business information, patent and trademark information, keeping up with the trade shows and conferences, booking travel arrangements, and more. The sampling of online resources provided are top-notch.

     This is a handy illustrated resource guide for business people who are always on the move. It is a compact, concise, and easy to thumb through. Every chapter is a mini-business lesson. Online searching is made a breeze! A great gift idea for any business person!

Well, I ordered this to have a look on how one would teach you 'business research on the net in 10 minutes'... Good book for many people who want to learn simple basic things about information-gathering on the 'net.. but as net has evolved to the stage where it is nowadays, many of us have used it for so long that many things on the book are pretty obvious to a common net-user. The words 'business research' might be a little bit misleading.

Ok, I am an information professional myself, but when thinking from a casual point of view; the book could drop out some of its most obvious points (on occasion, it feels like it's almost teaching you how to actually use a browser!).. the book would be lots more useful if there would be more actual tips & tricks how to find the information you need fast, instead of teaching things that are featured in many other books as well. I think that there are some parts that many people who buy this book will just skip, because they are so basic.

To put it together: The book has the overall feeling of assumption that the reader hasn't never even seen a search engine before; that makes this book a lot less useful than it could be.

Ok, this IS very good reading (in addition to any other good Internet-related books as well) for people who are not very comfortable with browsing the net in general. But, if you are already familiar with using the net, able to find the basic information you need and just want to enchance your research skills & accuracy; pass this one.

Thank you, Erik

The bottom line on this little book is that it merits buying and throwing in your suitcase if you are the kind of person that needs to do your own research from the road. In a nutshell, it is: 1) valuable because it brings together in one place a very easy to read and use guide to a wide range of Internet-based resources; 2) dangerous because it may tempt business managers to do their own research from a hotel room rather than rely on real information professionals; 3) incomplete in many ways--two obvious ones are its neglect of the meta-search engines such as Compernic and its oversights of the Burwell Worldwide Directory of Information Brokers; and 4) worth buying as a light-weight (double entrendre intended) reference. I like it, it is worth the price and still relevant today.