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12 of 12 people found the following review helpful:
4.0 out of 5 stars Easy to read, user friendly, great for beginners.
This book has all the basics you need to know about the stock market, from options to IPOs. It is indeed a great book for beginners, especially if you don't know much about all the investment terms. However, if you look for actual stock plays and case studies, look for another book.
Published on September 27, 1999

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2 of 3 people found the following review helpful:
1.0 out of 5 stars good idea - bad book
I bought this book yesterday and I am taking it back today. I am pretty new to investing (maybe 10 trades in all) and even I found errors and misleading statements right from the start. For example, this book describes both bonds and blue chip stocks as investments that will never lose value, which is absolutely not true.

Here are some other misleading...

Published on March 24, 2002 by SparkSpit


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12 of 12 people found the following review helpful:
4.0 out of 5 stars Easy to read, user friendly, great for beginners., September 27, 1999
By A Customer
This review is from: 10 Minute Guide to the Stock Market (10 Minute Guides) (Paperback)
This book has all the basics you need to know about the stock market, from options to IPOs. It is indeed a great book for beginners, especially if you don't know much about all the investment terms. However, if you look for actual stock plays and case studies, look for another book.
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6 of 6 people found the following review helpful:
5.0 out of 5 stars Excellent easy to read, for the beginning investor, September 18, 1998
By A Customer
This review is from: 10 Minute Guide to the Stock Market (10 Minute Guides) (Paperback)
Extremely easy concise book for the beginning investor. If your future investment growth and retirement are important to you, and your broker speaks in a language that is totally confusing. Read this book first, you'll be on your way to smarter investment decisions. In conclusion, you need to understand this publication before going on to other more complicated market concepts.
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3 of 3 people found the following review helpful:
4.0 out of 5 stars I knew nothing and now I'm encouraged to go on learning., March 19, 1999
By A Customer
This review is from: 10 Minute Guide to the Stock Market (10 Minute Guides) (Paperback)
As a true beginner, I knew NOTHING of P/E ratios, stop orders, NAV, and all of the terms that intimidated me when trying an online brokerage for the first time. This book gave me enough info to convince me that I can do this. More reading will be required, though.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars great primer!, June 9, 1999
By A Customer
This review is from: 10 Minute Guide to the Stock Market (10 Minute Guides) (Paperback)
I am not a big fan of nonfiction reading, but this book was quick and easy to read. It has information on just about everything to answer all of your stock questions. I would definitely recommend it to any novice who wants to get started in the stock market.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Don't know anything about stocks? Read this!, July 16, 1998
By A Customer
This review is from: 10 Minute Guide to the Stock Market (10 Minute Guides) (Paperback)
This book is clear, readable, understandable and at times funny. It's for someone who often wonders what some of the articles, terms or charts on the stock pages really mean, but is too embarrassed to ask. You can read each chapter in under ten minutes, and the information in each chapter builds on the previous ones. If you thought you'd never understand investing, read this book. It will calm you down and inspire more confidence in how you can make your own wise investment decisions.
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1 of 1 people found the following review helpful:
4.0 out of 5 stars Not bad., July 19, 2001
This review is from: 10 Minute Guide to the Stock Market (10 Minute Guides) (Paperback)
The best part of this book is it's simplicity. The author was able to put aside enough of the technical jargon that most brokers love to repeat after each other to intimidate us artistically inclined creatures.

Another aspect I love is how concise and to the point everything is in this book. It was capable of clearing away the mystery of investing. My attitude has changed from a Las Vegas casino view of the stock market to one of respect for the market.

I went ahead and opened an account with an online broker, followed some basic principles and am doing okay. No, I'm not a tycoon. I just invest a little at a time for the long haul.

In a word, this book provides enough horse sense to get you started on the road to understanding investments.

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2 of 3 people found the following review helpful:
1.0 out of 5 stars good idea - bad book, March 24, 2002
By 
SparkSpit (Nottingham, MD United States) - See all my reviews
I bought this book yesterday and I am taking it back today. I am pretty new to investing (maybe 10 trades in all) and even I found errors and misleading statements right from the start. For example, this book describes both bonds and blue chip stocks as investments that will never lose value, which is absolutely not true.

Here are some other misleading quotes:

"Stocks by default provide higher returns than mutual funds since management fees are not levied on stock owners." In reality, many mutual funds actually exceed the returns of particular stocks, even when the management fees are taken into consideration.

"If your stock is worth more now than what you paid for it, then you have realized a capital gain." In fact, you have not realized anything until you actually sell the stock at its increased value.

In both of these examples, I think I understand what the author was getting at, but the statements are so misleading or vague that they seem dangerous, especially for beginners. And the book is chock-full of these statements. A book if this kind seems like such a great idea, it's too bad this one tried but failed to deliver what the beginner probably really needs.

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10 Minute Guide to the Stock Market (10 Minute Guides)
10 Minute Guide to the Stock Market (10 Minute Guides) by E. Alexander Saenz (Paperback - March 19, 1997)
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