Mirages, Oases and Roadkill on the Information Highway [Paperback]

Neale Martin (Author), Lokesh Sehgal (Author)

Book Description

Publication Date: January 1, 2001

Mirages, Oases, and Roadkill on the Information Highway seeks to provide a larger framework to understand not only the transformation of the information industry, but also how this industry is at the epicenter of bringing about what many refer to as the Information Revolution.

To do this, we assess the state of the communications marketplace by looking at its past, present, and future. For different sectors such as local, long distance, wireless, cableTV, and Internet and data services, we examine internal as well as external pressures, the role of disruptive technologies, regulatory machinations, global trends, customer needs, and competitive maneuvers. Those who read this book will gain a rare perspective on the complexity of issues that surround the communications industry. The authors also share their observations, insights, and lessons on various business dynamics and how they can be leveraged for future success.

Readers will develop an appreciation for how exciting the communications industry is today and will be for the foreseeable future. And finally, for those willing to follow along on this journey there will be the satisfaction of understanding what is happening in what is arguably the most important business sector in the world — not only for ourselves, but also our global society.

Editorial Reviews

Review

The authors...examine the issues besieging the industry and manage to keep the tone light and work in some wit. -- Lori Martin, ISP World, November 1, 2001

About the Author

Dr. Neale Martin is founder and president of Ntelec, Inc., an Atlanta-based communications research and consulting company. Neale is a recognized authority in the industry, a prolific writer, and highly sought after speaker in the areas of convergence and the coming Information Revolution. He is currently focused on all-optical networking, broadband services, and wireless technologies.

Neale designs and presents programs for managers and executives that fuse marketing and management topics with an underlying technology perspective. He has presented programs for numerous Fortune 500 communication services companies, communication equipment manufacturers, and companies in the electric utility industry. Neale has a Ph.D. in Management from the DuPree College of Management at the Georgia Institute of Technology, where he also taught courses in Statistical Analysis.

Lokesh Sehgal is an industry analyst engaged in education, research, and consulting on issues of business strategy, global transformation and competitive marketing for companies in the communications industry. For nearly a decade, he has presented seminars in the U.S., Canada, Europe, and Latin America to executives representing local and long distance operators, wireless carriers, cable companies, and computers and communications equipment manufacturers. He is also a speaker at industry forums and at management programs organized by USC and SMU.

Keeping pace with the learning trends, Lokesh has rolled-out his first interactive e-learning course, "Competitive Collisions in the Communications Industry" that analyzes the competitive scenario in the U.S. marketplace. He has also authored papers and reports on a diverse range of subjects and companies in the information industry.

Lokesh was the Senior Marketing Advisor to the U.S. Commerce Department (1986 - 1992) and structured major Indo-U.S. business tie-ups for exports, technology transfer, and equity investments. Lokesh has a Bachelors Degree in Science and a Masters in Business Administration.

Product Details

• Paperback: 137 pages
• Publisher: Ntelec Publishing; First Edition edition (January 1, 2001)
• ISBN-10: 0970382804
• ISBN-13: 978-0970382801
• Product Dimensions: 9.4 x 7.3 x 0.6 inches
• Shipping Weight: 14.4 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #7,013,229 in Books (See Top 100 in Books)