Mirror Me! (Baby Einstein) [Paperback]

Julie Aigner-Clark (Author)

Book Description

Series: Baby Einstein | Publication Date: August 15, 2003

Introduce your child to parts of the face - with a fantastic novelty mirror on every spread and a peekaboo finale|

Editorial Reviews

About the Author

Julie Aigner-Clark founded The Baby Einstein Company in 1997. Her goal was to provide fun, interactive ways to expose her own babies to the arts and humanities, subjects that were important to her as a former English teacher. Julie's first two videos, Baby Einstein and Baby Mozart, were filmed in her basement using borrowed equipment and edited on a home computer. Five years, ten videos and 30 children's books later, Julie sold Baby Einstein to The Walt Disney Company. In 2001, the year of acquisition, the company's sales exceeded $20 million and Baby Einstein-branded products could be found at specialty and mass retailers nationwide. Baby Einstein videos received accolades for giving infants and toddlers a way to experience joy and laughter through classical music, poetry, nature and art. As reported in The New York Times on October 28, 2003, 32 percent of all new babies born in the United States own Baby Einstein videos. Prior to the sale to Disney, Julie and the story of Baby Einstein were covered extensively by the national media, including appearances by Julie on The Oprah Winfrey Show, Entertainment Tonight, Live! With Regis and Kelly, The View and The John Walsh Show , and feature articles in USA Today, The New York Times, The Washington Post, The Wall Street Journal, Los Angeles Times, Time Magazine, People Magazine, Redbook, Elle, Entrepreneur, Parenting Magazine, Child Magazine, Baby Talk and Working Mother. Julie also is the recipient of Ernst & Young's "Entrepreneur of the Year Award," as well as Working Mother's "Entrepreneur of the Year Award" in three categories - Most Philanthropic Company, Most Innovative Business and Best Small Company. In 2003, she received The Distinguished Alumni Award from The College of Arts and Letters of Michigan State University. In the citation, she was credited with starting a billion-dollar media industry centered on stimulating the minds of infants and toddlers. Julie's new venture is a return to familiar territory - creating and incubating new brands. Aigner Clark Creative combines her love of the creative process with her commitment to charitable-giving. --This text refers to the Board book edition.

Product Details

• Paperback: 12 pages
• Publisher: Scholastic; Board Book edition (August 15, 2003)
• Language: English
• ISBN-10: 0439973279
• ISBN-13: 978-0439973274
• Product Dimensions: 6.5 x 0.3 x 6.5 inches
• Shipping Weight: 6.4 ounces
• Average Customer Review: 4.4 out of 5 stars  See all reviews (35 customer reviews)
• Amazon Best Sellers Rank: #965,147 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful:

5.0 out of 5 stars Baby Einstein makes Baby Geniuses, January 21, 2003

By 

Angie "nycpickymom" (NYC) - See all my reviews
(VINE VOICE)   

This review is from: Baby Einstein: Mirror Me! (Board book)

I was a bit skeptical when I received my first Baby einstein video while I was pregnant. I couldn't imagine any baby interested in videos yet and thought the company was playing to parents with the implications in their name. I now know better. I have become a true fan and supporter of all Baby Einstein products. This is the first board book I purchased from them and my daughter adores it. I already read to my daughter every day. She enjoyed listening to me but rarely took interest in the actual illustrations in books. This book has changed all that. On one side are bright pictures and the other a mirror. Although the text is quite simple my daughter adores the illustrations and of course looking at herself. She's a vain one already! It might be a lil too simple for older children but perfect since my daughter was 2 months old. I usually add text while I'm reading to lenghten the time spent on each page. I am delighted she's actually taken an interest in the actual book I'm reading and not just my voice. Baby Einstein promotes healthy development and learning in children so I now promote Baby Einstein.

4 of 4 people found the following review helpful:

5.0 out of 5 stars A clear favorite with infants!, March 11, 2005

By 

J. L. McDaniel (OH, United States) - See all my reviews
(REAL NAME)   

This review is from: Baby Einstein: Mirror Me! (Board book)

My son is 4-1/2 months old; this book has been his clear favorite since he was about a month old. The bold, bright graphics were enough to hold his attention even at a very young age, and now he enjoys the colors, facial expressions of the characters, and of course looking at himself in the mirrors.

As another reviewer mentioned, the mirrors are not particularly clear, but it's never dampened my son's enjoyment of this book.

The main characters are all basic colors, which is an opportunity to teach color concepts to your child. My son has also started to imitate the facial expressions of the characters, such as sticking out his tongue.

I highly recommend this book for all parents of infants; it's engaging and offers lots of opportunities to interact with your child.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Great Baby Book, January 2, 2005

By 

Babalu Frump (Hackensack, NJ) - See all my reviews

This review is from: Baby Einstein: Mirror Me! (Board book)

Low-quality mirrors? Come on, it's a board book! These mirrors are good enough for my eight-month-old (of course, so is the dishwasher front). She's LOVED this book since she was about 4 months old and claps whenever I pull it out. Buy it!