Review
"Arguably the best general history of advertising." -- New York Times Review of Books. "A fascinating account." -- Andrew Hacker, New York Times Book Review (front-page review)
--This text refers to the
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Most Helpful Customer Reviews
12 of 15 people found the following review helpful:
5.0 out of 5 stars
A crash course about the dynamic history of advertising!,
By A Customer
This review is from: The Mirror Makers: A History of American Advertising and Its Creators (Paperback)
This book is a must-have resource for anybody in or thinking of dabbling in advertising. It's a veritable who's who of the movers and shakers in the industry. Starting at advertising's humble beginnings, it covers most of the major successes and pitfalls, and sheds some light on how it modernized into the institution we love and hate today. Nobody affiliated with the industry should be without this wonderful resource!
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Advertising must read,
By
This review is from: The Mirror Makers: A History of American Advertising and Its Creators (Paperback)
Anybody who ever worked, or ever want to work a day in the advertising business must read this book. Media, account and creative people will enjoy it equally. You will gain tremendous insight and respect for our industry -- understanding where we've come from -- and appreciation of where we are today. Extremely entertaining. Full of wisdom and fascinating stories about the advertising forefathers and legends. Rightfully the most quoted book on advertising. Robert Fleege - fleege.com
4.0 out of 5 stars
Mirror Makers,
By
This review is from: The Mirror Makers: A History of American Advertising and Its Creators (Paperback)
Great book on the early days of Advertising and how things have changed over time. This is must reading for anyone going into the Advertising or Marketing for that matter
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Inside This Book
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First Sentence:
The advertising agency of the 1870s conducted its affairs from a one-room office. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
next quotation from ibid, other advertising people, polite magazines, creative revolution, priceless ingredient, advertising history, creative shop, advertising women, advertising career, trade characters, advertising practitioners, white agencies, account planner, irrational drives, creative departments, total billings, copy chief Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Madison Avenue, Stanley Resor, Albert Lasker, Advertising Age, Claude Hopkins, Rosser Reeves, Helen Resor, Raymond Rubicam, Walter Thompson, Leo Burnett, Lucky Strike, Mary Wells, David Ogilvy, United States, Bruce Barton, General Motors, Saturday Evening Post, Sunny Jim, Draper Daniels, Lydia Pinkham, Marion Harper, Ted Bates, Elmo Calkins, General Foods New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
The advertising agency of the 1870s conducted its affairs from a one-room office. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
next quotation from ibid, other advertising people, polite magazines, creative revolution, priceless ingredient, advertising history, creative shop, advertising women, advertising career, trade characters, advertising practitioners, white agencies, account planner, irrational drives, creative departments, total billings, copy chief Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Madison Avenue, Stanley Resor, Albert Lasker, Advertising Age, Claude Hopkins, Rosser Reeves, Helen Resor, Raymond Rubicam, Walter Thompson, Leo Burnett, Lucky Strike, Mary Wells, David Ogilvy, United States, Bruce Barton, General Motors, Saturday Evening Post, Sunny Jim, Draper Daniels, Lydia Pinkham, Marion Harper, Ted Bates, Elmo Calkins, General Foods New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 56
books:
See all 56 books this book cites
100
books
cite this book:
See all 100 books citing this book
- Hidden Persuaders by Vance packard on 4 pages
- The Man Nobody Knows by Bruce Barton on page 107, page 108, and Back Matter
- Confessions of an Advertising Man by David Ogilvy on page 262, Back Matter (1), and Back Matter (2)
- Reality in Advertising by Rosser Reeves on page 193, page 262, and Back Matter
- Scientific Advertising by Claude Hopkins on page 73, page 185, and page 228
See all 56 books this book cites
- Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society) by Pamela Walker Laird on 14 pages
- The Man Everybody Knew: Bruce Barton and the Making of Modern America by Richard M. Fried on 6 pages
- Radio Active: Advertising and Consumer Activism, 1935-1947 by Kathy M. Newman on 6 pages
- Real Fantasies: Edward Steichen's Advertising Photography by Patricia Johnston on 5 pages
- In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism by Jerry Kirkpatrick on 4 pages
See all 100 books citing this book
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