MISSION Athletecare Enduracool Towel

by Mission Athletecare

• Proprietary Fabric Technology Instantly Activates When Wet
• Lightweight, Chemical-Free
• Engineered For All Sports; For use during competition to cool down. Use on neck, head or other hot zones. Wearable Ultra Violet Protection Factor 45 provides sun protection when covering the skin
• Reusable, Breathable, Unbeatable
• Lightweight, chemical-free fabric feels comfortable against the skin. Reusable and machine washable with detergent

Product Description

Amazon.com

Mission’s™ Enduracool™ is made from a proprietary performance fabric that instantly cools when wet with water or sweat, wrung out and snapped in the air to activate the sustained cooling properties. Use during or after competition to provide sustained cooling on your neck, head or other hot zones. When not activated for cooling, the lightweight towel wipes away water and sweat, providing a great way to keep dry during an intense workout.

Serena Williams using Enduracool

Georges St-Pierre using Enduracool

Key Details
• Proprietary fabric technology cools instantly when wet; lasts up to 2 hours • Wearable Ultra Violet Protection Factor (UPF) 45 provides sun protection when covering the skin • Lightweight, chemical-free • Reusable, breathable, unbeatable, and machine washable with detergent • Portable cooling; does not require refrigeration • Breathable, and feels comfortable against the skin • Engineered for all sports • Use on neck, head or any other hot zones

How It Works
• Performance fabric absorbs and retains sweat and water • Circulates the molecules while regulating the rate of evaporation • Ensures an instant cooling effect against the skin for hours, without feeling wet • "Its one of the best things ever invented for athletes" NBA Player and MISSION Co-Founder, Dwight Howard • "Usually when we get a break between matches, we only have standard towels to use, and they don’t do anything other than dry up sweat, and sometimes they get hot. This is so much better. Its new technology, and it really helps athletes stay cool when they need to refresh before going back out." Professional Tennis Player and MISSION Co-Founder, Serena Williams

About Mission Athletecare™
MISSION is the first and only line of Athlete-Engineered products designed to enhance performance in training and competition. Launched in 2009, MISSION Athletecare has quickly become a driving force of innovation in the sports industry uniquely focused on products that help athletes prepare, perform, and rehab from competition. MISSION was co-founded by a premier group of world-class athletes including 13-time Grand Slam Tennis Champion Serena Williams, 7-time MLB All-Star David Wright, and NBA Champion Dwyane Wade among others. All of these althetes wanted to be part of the solution to the void of Athletecare™ products available to athletes in the marketplace.

Product Description

The Mission Enduracool towel is made from a proprietary performance fabric that instantly cools when wet with water or sweat, wrung out and snapped in the air to activate the sustained cooling properties.

Product Details

• Shipping Weight: 1 pounds (View shipping rates and policies)
• Shipping: Currently, item can be shipped only within the U.S.
• ASIN: B007KT0IGA
• Item model number: 101200-Parent
• Average Customer Review: 3.7 out of 5 stars  See all reviews (62 customer reviews)
• Amazon Best Sellers Rank: #327 in Sports & Outdoors (See Top 100 in Sports & Outdoors)
  • #15 in Sports & Outdoors > Accessories > Sports Medicine

Most Helpful Customer Reviews

64 of 77 people found the following review helpful

1.0 out of 5 stars High Rating Scam May 1, 2012

By Amanuel

Please read before buying... This doesn't work. The other reviewers are fake accounts posting reviews on the same four accounts. I don't ever write reviews but was outraged when I got it in the mail expecting a high quality item because of the high review. The product I'd give 3 stars but that the company would lie to the consumers I don't like.

27 of 33 people found the following review helpful

2.0 out of 5 stars Not great June 12, 2012

By Jason

I went out for a run with the enduracool. It's bulky and hard to store on a run. I kept it in a back pocket and took it out when I hit a drinking fountain. I wet down the towel, wrung it out and snapped it. It didn't feel cooler. The package says it takes the body temp from the 90s to the 50s. I didn't feel significantly cooler after following the directions and applying the towel.

When I got home, I rewet the towel and applied it to my chest and neck, I guess it was cooler than nothing. But it just sort of felt like a wet towel around my neck. These towels are not worth the $20 asking price.

10 of 13 people found the following review helpful

1.0 out of 5 stars Beware - overpriced and underperforming July 22, 2012

By awl51

Bought this at HD, 2 for 20. IMO, it is a complete ripoff. Alternated wearing this on a hot day with a soaked cotton bandana, no difference whatsoever. I'm sure the "snap" of the towel invokes magical properties, but my bandana isn't that high-maintenance. Getting returned.
And, anyone else notice how many of the 5-star reviews below are "onesies"?