Mission-Based Marketing: An Organizational Development Workbook (Wiley Nonprofit Law, Finance and Management Series) [Paperback]

Peter C. Brinckerhoff (Author)

Book Description

ISBN-10: 0471237175 | ISBN-13: 978-0471237174 | Publication Date: December 9, 2002 | Edition: 2

Acquire the tools you need to become a market-driven organization

With the increase in competition for government and private funding, volunteers, and ways of getting their message out to the people they serve, not-for-profits must adopt specific marketing strategies to achieve their goals. This practical, easy-to-use workbook provides key tools to help not-for-profits ensure that their organization pursues its mission, meets the changing needs of the community, and successfully competes for funding, clients, referral sources, staff, and board members. Both a companion to Peter Brinckerhoff's Mission-Based Marketing, Second Edition as well as an independent resource, the workbook equips not-for-profit managers and other employees with the means to run their organizations and communicate with a broad range of professionals more efficiently and effectively. The book offers targeted checklists, worksheets, and self-assessment guides, and also includes a customizable CD-ROM that contains all forms and materials within the book. Among other skills, readers will learn:
* How to become a market-driven organization
* How to develop a high-traffic Web site and take full advantage of online resources
* How to attract and retain quality staff
* How to turn your customers into your best referral network


Communications directors, marketing managers, and not-for-profit executives will find the Workbook to be an indispensable guide.

Editorial Reviews

From the Back Cover

Acquire the tools you need to become a market-driven organization

With the increase in competition for government and private funding, volunteers, and ways of getting their message out to the people they serve, not-for-profits must adopt specific marketing strategies to achieve their goals. This practical, easy-to-use workbook provides key tools to help not-for-profits ensure that their organization pursues its mission, meets the changing needs of the community, and successfully competes for funding, clients, referral sources, staff, and board members. Both a companion to Peter Brinckerhoff’s Mission-Based Marketing, Second Edition as well as an independent resource, the workbook equips not-for-profit managers and other employees with the means to run their organizations and communicate with a broad range of professionals more efficiently and effectively. The book offers targeted checklists, worksheets, and self-assessment guides, and also includes a customizable CD-ROM that contains all forms and materials within the book. Among other skills, readers will learn:

• How to become a market-driven organization
• How to develop a high-traffic Web site and take full advantage of online resources
• How to attract and retain quality staff
• How to turn your customers into your best referral network

Communications directors, marketing managers, and not-for-profit executives will find the Workbook to be an indispensable guide.

About the Author

PETER C. BRINCKERHOFF is an internationally renowned trainer, author, and consultant to not-for-profit organizations. He brings years of experience in the field to his work, as he is a former board member of local, state, and national not-for-profits and has worked on the staff and as executive director of two regional not-for-profits. Since founding his consulting firm, Corporate Alternatives, in 1982, Mr. Brinckerhoff has helped thousands of organizations become more mission-capable.
Peter is the author of the award-winning books Mission-Based Management and Financial Empowerment as well as Mission-Based Marketing, Faith-Based Management, and Social Entrepreneurship, all published by Wiley. Peter's books are used as texts in undergraduate and graduate programs in not-for-profit management at over seventy colleges and universities.
A former VISTA volunteer, Peter received his bachelor of arts degree from the University of Pennsylvania and his master's degree in public health administration from Tulane University. He lives in Springfield, Illinois, with his wife and three children.

Product Details

• Paperback: 135 pages
• Publisher: Wiley; 2 edition (December 9, 2002)
• Language: English
• ISBN-10: 0471237175
• ISBN-13: 978-0471237174
• Product Dimensions: 9.5 x 7.5 x 0.4 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #1,683,528 in Books (See Top 100 in Books)

More About the Author

Peter Brinckerhoff has spent his entire adult life working in, around, and for not-for-profits. He is dedicated to the concept that a not-for-profit organization is a mission-based business, in the business of doing its mission.

When Peter formed his firm, Corporate Alternatives, inc. in 1982 it was the first consulting and training company in the United States dedicated exclusively to the management concerns of 501(c) (3) organizations.

A former VISTA Volunteer, Peter knows how not-for-profits work from his experience as a volunteer, his work as a staff member and later as executive director of two regional not-for-profits, and from his service on numerous state, local, and national not-for-profit boards. He brings this understanding of the many perspectives in a not-for-profit organization to his work.

Peter is an award-winning author, with eight books and two workbooks in print, and over 60 articles published in the not-for-profit press. Three of his books, Mission-Based Management, Financial Empowerment and his newest, Generations, The Challenge of a Lifetime for Your Nonprofit, each won the prestigious Terry McAdam Award from the Alliance for Nonprofit Management. The award is given for "The Best New Nonprofit Book" each year. He is the only author to win the award multiple times. Peter's books are used as texts in courses at the undergraduate and graduate nonprofit management programs in over 100 colleges and universities worldwide.

Peter is also a highly acclaimed speaker and lecturer, presenting his ideas on how to make not-for-profits more effective to dozens of audiences across the United States as well as overseas each year.

From 2003-2007, Peter was an Adjunct Professor of Nonprofit Management at the Kellogg School of Management at Northwestern University. He taught the core graduate course in the Nonprofit Management program at Kellogg. In addition, Peter has guest lectured at the graduate level at Boston University, University of Colorado, University of Illinois, and Vanderbilt University.

Peter received his Bachelor's Degree from the University of Pennsylvania, and his Master's Degree in Public Health Administration from Tulane University. Raised in Connecticut, Peter and his family lived in Springfield, IL from 1977-2007. Peter and his wife now call Union Hall, VA home.

Peter can be contacted by email at [e-mail]