Since the company's founding in 1906, Mizuno has taken pride in becoming a global sporting goods leader. Mizuno's corporate philosophy is guided by the company's commitment to the ideals of true sportsmanship, and--simply stated--is, "Contributing to society through the advancement of sporting goods and the promotion of sports." This philosophy is reflected in Mizuno's strong support of numerous worldwide sporting events, and in its dedication to advancing sports through cutting edge technology and research.
Mizuno's product development strategy focuses on creating products with features that enhance athlete performance, and that are unique to Mizuno. These technological advancements help the end user go the extra mile no matter the sport or the conditions. Whether it's Mizuno's Breath Thermo line of clothing, which generates heat from the absorption of moisture in cool conditions, to the line of Arctic Touch garments that expel the body's heat and moisture in warm conditions, athletes' comfort and performance are always at the forefront of the company's innovation. From the diamond to the track, court to fairway, Mizuno's commitment to performance shines.
Today, the high quality equipment that Mizuno produces is relied upon by athletes around the world. Mizuno produces equipment for serious performance through the artful combination of technology and craftsmanship.