Mobile Business Strategies: Understanding the Technologies and Opportunities [Paperback]

Jouni Paavilainen (Author)

Book Description

ISBN-10: 0201788985 | ISBN-13: 978-0201788983 | Publication Date: May 19, 2002

Mobile Business Strategies is a must have for operators, financial institutions, web portals, content providers and systems integrators to be able to master the future challenges of wireless development.

Editorial Reviews

From the Back Cover

The mobile revolution - the collision of the internet and the world of mobile communications - is already changing the way we work and live. High levels of mobile phone penetration and internet access combine with widespread credit card usage to offer the prospect of a multitude of new business opportunities. But what are the most promising areas of m-commerce? Which are the most significant new technologies? How will mobile devices, networks and applications develop as we move towards the third-generation (3G) world?

Mobile Business Strategies explores the new mobile world, looks into the future and considers the emerging trends. It discusses the roles of financial institutions, operators, content providers and other key parties in the mobile commerce value chain. Core technologies are addressed from a strategic perspective, familiarizing the reader with both the possibilities and the limitations of the mobile environment. After an in-depth examination of potential corporate and consumer solutions, the book concludes with a more detailed analysis of two crucial areas: location-based services and mobile portals.

Required reading for operators, financial institutions, web portals, content providers, systems integrators, and anyone looking to master the challenges of the mobile internet, Mobile Business Strategies provides:

• A strategic overview of the most promising mobile technologies and their potential application
• An understanding of the intrinsic differences between m-commerce and e-commerce
• Practical and hype-free advice for securing competitive advantage in this fast-moving field
• 40 mobile business case studies from around the world.

0201788985B04092002

About the Author

Jouni Paavilainen is also the author of 'Doing Business Over the Internet' (1999). He works for Accenture Mobile Lab, Finland.  Jouni's role at Accenture is to bridge modern technologies to successful m-commerce applications with business potential.

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Product Details

• Paperback: 256 pages
• Publisher: Addison-Wesley Professional (May 19, 2002)
• Language: English
• ISBN-10: 0201788985
• ISBN-13: 978-0201788983
• Product Dimensions: 9.2 x 7.4 x 0.6 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #711,612 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

18 of 18 people found the following review helpful:

5.0 out of 5 stars Solid introduction to the technology and how to employ it, May 22, 2002

By 

Mike Tarrani "www.tarrani.com" (Deltona, FL USA) - See all my reviews
(COMMUNITY FORUM 04)    (REAL NAME)   

This review is from: Mobile Business Strategies: Understanding the Technologies and Opportunities (Paperback)

This book is not overly technical. It's written to provide a basic, but complete, introduction to mobile commerce from a business strategy point of view. It helps you answer some fundamental questions, such as:

Does mobile commerce make sense as a part of our business strategy?

What does it take to implement it?

What have other done to be successful?

From the above the most suitable audience consists of upper management on the business side, marketing and IT/IS management. Upper levels of business management who are exploring how to integrate mobile commerce into the value chain, or develop a strategy for competitive advantage that taps into the proliferation of mobile devices (cell phones and PDAs) are going to benefit most from the following chapters: (2) Partnerships-the way to Success in the Mobile Era and (4) Corporate Applications: Aligning Mobile Commerce with your Business Goals.

Marketing will get the most from chapters (3) Consumer Mobile Commerce-Mass Market Solutions with Segmentation and (6) Portals-A Single Plate for Various Dishes. Another book that will serve marketing well is "The Mobile Internet: How Japan Dialled up and the West Disconnected" by Jeffrey Lee Funk because it provides deep insights into marketing issues, as well as how Japan's NTT DoCoMo became an international success story.

Both business managers and marketing will also gain keen insights from the case studies and scenarios that are used throughout the book to illustrate key points and show how others have successfully employed m-commerce solutions for strategic advantage or as service offerings.

IT/IS management will get a high level overview of the technical underpinnings, issues and factors associated with developing, deploying and maintaining m-commerce systems. The technical details are not deep, but are sufficient to gain a rough understanding of the scope and complexity of implementing and supporting m-commerce enabled systems.

If you are seeking in-depth technical details you will be disappointed. However, if you are among the target audience or have the goals I cited above you'll find this book to be one of the best in its genre for introducing the business and strategic issues surrounding mobile commerce.