Mobile Disruption: The Technologies and Applications That are Driving the Mobile Internet [Hardcover]

Jeffrey L. Funk (Author)

Book Description

ISBN-10: 0471511226 | ISBN-13: 978-0471511229 | Publication Date: December 29, 2003 | Edition: 1

• A disruptive technology is a technology or innovation that results in worse product performance different from the expected or predicted performance; an example is that the Internet accessible mobile phone was thought to be a portable substitute for the PC-the actual applications of mobile phones are far different from this
• Describes business models, user needs, and key technologies to create long-term strategies that are profitable in both the long- and short-term

Editorial Reviews

Review

"…a very useful tool for managers looking for help in investigating the positioning of their company in the future…stimulating reading for scientists…so that they can have a complementary…vision of for what the tools they are setting up can be used." (IEEE Antennas and Propagation Magazine, April 2005)

"…a good reference for those who wish to learn more about the fast evolving areas of the mobile Internet." (Computing Reviews.com, May 14, 2004)

"The author explores the roots of this disruption by first examining the key technological trends driving mobile computing." (Computer Magazine, June 2004)

From the Back Cover

A must-read on Mobile Disruption

"This book is a must-read for anybody who wishes to gain a vivid description and understanding of the potential of the mobile Internet."
–Raomal Perera, founder and CEO of Network365

"Jeff Funk, by using an innovative model and extensive interviews with firms, goes far beyond the simple predictions made for most new industries. He describes in detail the interaction between key technologies, applications, and platform strategies in the mobile Internet to set a new standard for understanding how new industries emerge."
–Seiichiro Yonekura, PhD, Co-President of the Institute of Strategy, Sony Corporation

"Jeffrey Funk uses the concept of disruptive technologies to give us a completely new view to understanding the mobile Internet phenomenon. This book is definitely a must for all people that are involved in this market."
–Cedric Nicolas, Mobile Multimedia and i-mode Expertise and Roadmap Manager, Bouygues Telecom

"A book highly recommended for anyone who is contemplating engaging in the mobile industry and particularly someone who wants to gain insights into the genesis of the mobile industry in Japan."
–Andrew Seit, Corporate Strategy Manager for Mobile, SingTel Optus Pty Limited

"This book is a must-read for not just mobile Internet industry professionals, but for any company wondering how they can incorporate the mobile device into their business."
–Mica Imamura, Corporate Officer and General Manager, Product Management, Vodafone Japan (J-Phone)

See all Editorial Reviews

Product Details

• Hardcover: 224 pages
• Publisher: Wiley-Interscience; 1 edition (December 29, 2003)
• Language: English
• ISBN-10: 0471511226
• ISBN-13: 978-0471511229
• Product Dimensions: 6.5 x 0.8 x 9.4 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #1,565,084 in Books (See Top 100 in Books)

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