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Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business Hardcover – January 11, 2012


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Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business + The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns + Mobile Marketing: An Hour a Day
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Product Details

  • Hardcover: 234 pages
  • Publisher: Wiley; 1 edition (January 11, 2012)
  • Language: English
  • ISBN-10: 1118167783
  • ISBN-13: 978-1118167786
  • Product Dimensions: 9 x 6.2 x 1 inches
  • Shipping Weight: 14.9 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Best Sellers Rank: #462,320 in Books (See Top 100 in Books)

Editorial Reviews

Amazon.com Review





From the Authors: 10 Mobile Facts Every Marketer Must Know
Co-Author Jeanne Hopkins

1. There are 4.0 billion mobile phone owners on the planet. (from 60 Second Marketer)

2. Brands using SMS and MMS can reach nearly 95% of mobile phone subscribers on both smartphones and non-smartphones alike. (from Mobile Marketer)

3. 90% of text messages are read within 3 minutes of being delivered. (from Luxury Dialy)

4. 79% of smartphone users use their phone to help with shopping, with 74% ultimately making a purchase as a result. (from Search Engine Land)

5. Mobile coupons receive 10 times higher redemption rates than print coupons. (from Mobile Commerce Daily)

6. Mobile ads perform 4 to 5 times better than online ads in key metrics such as brand favorability, awareness, and purchase intent. (from InsightExpress)
Co-Author Jamie Turner

7. 70% of mobile searches lead to action within one hour. It takes one month for the same percentage of desktop users to take action. (from Mobile Marketer

8. 16.7 million mobile subscribers, including 76% of the smartphone owners, used location-based check-in. (from comScore)

9. Android accounted for the largest share of location-based services users, with about 37% checking-in, while 34% of users checked in from an iPhone. (from comScore)

10. Additional marketing-based activities are even more popular, including receiving special offers by text message (54%) or scanning a QR code (58%). (from marketingcharts.com)


From the Back Cover

Get your business to Go Mobile

According to the Mobile Marketing Association, more people in the world own a mobile device than own a toothbrush. Morgan Stanley reports that the adoption of the iPhone happened at a rate 11 times faster than the adoption of AOL. And after 2013, the number one way people will access the Internet is via their smartphones.

Given all that, it's not surprising that corporations around the globe are embracing mobile marketing as a new and revolutionary tool that can help them connect with customers. Go Mobile will prepare you to set up, launch, and run a mobile marketing campaign that generates a positive ROI. Learn how to use QR codes, SMS, mobile apps, mobile websites, and other tools to help you get more customers, generate more referrals,and grow your revenues faster than ever before.

"A thorough introduction to the next frontier for permission marketing: mobile."
Seth Godin, author of We Are All Weird and Permission Marketing

"Mobile marketing is a huge challenge for companies to consider. Learn all you can through books like this, and through diving in yourself."
Chris Brogan, President of Human Business Works andcoauthor of Trust Agents

"Go Mobile is your must-read road map to the widely traveled road of mobile users. If you want to excel past a basic understanding of mobile marketing and truly connect with on-the-go consumers, study this book!"
Michael Stelzner, founder of Social Media Examiner and author of Launch


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Customer Reviews

4.7 out of 5 stars
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Very little fluff and tons of useful information.
Envideation
Go Mobile is a great resource for those of us advising small businesses regarding how to establish an innovative, sustained, and effective mobile outreach strategy.
Conor Cusack, M.P.A.
I would recommend this book to marketers and entrepreneurs, particularly those who work for businesses that advertise online.
Chad Thiele

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Dan Tyre on January 15, 2012
Format: Hardcover
Jeanne Hopkins has been at the cutting edge of internet and inbound marketing for eight years. She has a great way of explaining complex technology in a way normal people can understand it. With more and more searching going on from mobile devices, this is a great book about how you can maximize your visibility, traffic, leads and customers to grow your business. It's easy to read (her style) and essential unless you want to cut yourself off from a third of the folks who are looking to find you. Drop the $16 and save yourself a bundle. This book is highly recommended and gets a five star rating. Go, Jeanne and Jamie, Go
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4 of 4 people found the following review helpful By Todd Chambers on January 9, 2012
Format: Hardcover
The Mobile age is here and marketing, as we know it, is about to change. Correction, it has already changed. As a professional marketer and a responsible steward of my client's digital presence, I'm always on the look out for timely insight concerning the future landscape of communication. Go Mobile provides just that. It is thoroughly researched, smartly packaged and most importantly actionable. So don't wait, get Go Mobile and get going!
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4 of 4 people found the following review helpful By K. Bodnar on January 2, 2012
Format: Hardcover
The statistics around mobile device usage are staggering. It is clear that mobile is the next big marketing frontier. Go Mobile does a great job of balancing introducing mobile marketing concepts while providing actionable and tactical advice for readers to execute against in their own business. If you are working on developing a mobile marketing strategy and are wondering how apps, QR codes, mobile ads and other tactics fit in, then this is the book for you.
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2 of 2 people found the following review helpful By ClubLevel on May 14, 2012
Format: Hardcover Verified Purchase
Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business

Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business [Hardcover] by Jeanne Hopkins (Author) and Jamie Turner (Author).

Reading the following comment in Jeanne Hopkins' (VP Marketing, HubSpot) and Jamie Turner's (Founder, CCO, 60-Second Marketer) new book, "Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business" may inspire you to grab a copy and begin reading: "Gartner predicts that by 2013, the primary way people will access the Internet will be via their mobile browsers." As 2013 is at hand, if you'd like this enormous audience to access your business, too, then this book is for you.

If you are looking beyond just getting a better grasp of the mobile landscape, and are ready to take action by implementing at least a few of this book's mobile marketing strategies (outlined in a step-by-step manner), then grab a copy of this book and start reading.

"Go Mobile" is organized in the following four segments:
(1) Part 1 covers the mobile landscape and discusses some of the best practices used in various mobile marketing case studies ("The Mobile Marketing Landscape" - 6 Chapters)
(2) Part 2 outlines how to set up your business for success in mobile media ("Setting Yourself Up for Success" - 3 Chapters).
Read more ›
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1 of 1 people found the following review helpful By Chad Thiele on April 9, 2012
Format: Hardcover Verified Purchase
I would recommend this book to marketers and entrepreneurs, particularly those who work for businesses that advertise online. (And, that should be almost every business.) As the authors of the book point out, "Your web-based marketing channel could very quickly transform into just mobile marketing."

This book explains some of the differences between PC-based online marketing and mobile marketing. In the process, it provides insights that can help give a business the edge over its competition.
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1 of 1 people found the following review helpful By holly on February 5, 2012
Format: Hardcover
This book is well written and is not in "Geek Speak" language. It clearly guides the reader and explains "why" mobile integration into your marketing plan is critical. Reading this book empowers you to take action. Do you remember when apps first came out? Well, I ignored the frenzy and became one of those folks who missed the wave and ended up amazed, stunned and literally clueless about how fast apps had caught on. Ditto with mobile. "Go Mobile" paints the picture for everyone that the time is now.....Go Mobile, divide and conquer!

Holly Campbell
[...]
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1 of 1 people found the following review helpful By MVEG on February 5, 2012
Format: Hardcover
With more users around the whole owning mobile phones over owning a toothbrush. This book provides the steps into incorporating mobile marketing campaigns into your marketing plans. I would recommend this book to small business owners, marketers trying to stay competitive, and others who want to reach this new medium that the book expects it to be growing more and more.
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1 of 1 people found the following review helpful By David Deering on January 31, 2012
Format: Hardcover Verified Purchase
I am in the mobile marketing industry myself, and while I was already familiar with many of the concepts discussed in the book, there were many other things that the book helped me to appreciate even more. I especially appreciated the way that Jeanne and Jamie put everything into a clear, down to earth, easy to understand language. Even the most non-technical person can read this book and grasp the concepts discusssed within it. And I shouldn't forget to mention that every business can implement at least a few strategies that were explained in the book and know exactly how to do it. Mobile Marketing truly is the "next big thing" for every business, and this book will help every business owner and marketer get in on the action.
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