Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business [Hardcover]

Jeanne Hopkins (Author), Jamie Turner (Author)

Book Description

Publication Date: January 11, 2012

Set-up, run, and measure successful mobile media marketing campaigns

Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.

Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to:

• Use location-based marketing to get new customers and keep existing ones
• Integrate social media with your mobile media campaign
• Use mobile E-commerce to improve brand loyalty
• Measure the ROI of a mobile media campaign
• Develop mobile media business models you can use to grow revenues

With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.

Editorial Reviews

Amazon.com Review

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From the Authors: 10 Mobile Facts Every Marketer Must Know

Co-Author Jeanne Hopkins

1. There are 4.0 billion mobile phone owners on the planet. (from 60 Second Marketer)

2. Brands using SMS and MMS can reach nearly 95% of mobile phone subscribers on both smartphones and non-smartphones alike. (from Mobile Marketer)

3. 90% of text messages are read within 3 minutes of being delivered. (from Luxury Dialy)

4. 79% of smartphone users use their phone to help with shopping, with 74% ultimately making a purchase as a result. (from Search Engine Land)

5. Mobile coupons receive 10 times higher redemption rates than print coupons. (from Mobile Commerce Daily)

6. Mobile ads perform 4 to 5 times better than online ads in key metrics such as brand favorability, awareness, and purchase intent. (from InsightExpress)

Co-Author Jamie Turner

7. 70% of mobile searches lead to action within one hour. It takes one month for the same percentage of desktop users to take action. (from Mobile Marketer

8. 16.7 million mobile subscribers, including 76% of the smartphone owners, used location-based check-in. (from comScore)

9. Android accounted for the largest share of location-based services users, with about 37% checking-in, while 34% of users checked in from an iPhone. (from comScore)

10. Additional marketing-based activities are even more popular, including receiving special offers by text message (54%) or scanning a QR code (58%). (from marketingcharts.com)

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From the Back Cover

Get your business to Go Mobile

According to the Mobile Marketing Association, more people in the world own a mobile device than own a toothbrush. Morgan Stanley reports that the adoption of the iPhone happened at a rate 11 times faster than the adoption of AOL. And after 2013, the number one way people will access the Internet is via their smartphones.

Given all that, it's not surprising that corporations around the globe are embracing mobile marketing as a new and revolutionary tool that can help them connect with customers. Go Mobile will prepare you to set up, launch, and run a mobile marketing campaign that generates a positive ROI. Learn how to use QR codes, SMS, mobile apps, mobile websites, and other tools to help you get more customers, generate more referrals,and grow your revenues faster than ever before.

"A thorough introduction to the next frontier for permission marketing: mobile."
—Seth Godin, author of We Are All Weird and Permission Marketing

"Mobile marketing is a huge challenge for companies to consider. Learn all you can through books like this, and through diving in yourself."
—Chris Brogan, President of Human Business Works andcoauthor of Trust Agents

"Go Mobile is your must-read road map to the widely traveled road of mobile users. If you want to excel past a basic understanding of mobile marketing and truly connect with on-the-go consumers, study this book!"
—Michael Stelzner, founder of Social Media Examiner and author of Launch

See all Editorial Reviews

Product Details

• Hardcover: 234 pages
• Publisher: Wiley; 1 edition (January 11, 2012)
• Language: English
• ISBN-10: 1118167783
• ISBN-13: 978-1118167786
• Product Dimensions: 5.9 x 0.9 x 9.2 inches
• Shipping Weight: 14.9 ounces (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (25 customer reviews)
• Amazon Best Sellers Rank: #119,925 in Books (See Top 100 in Books)

Most Helpful Customer Reviews

3 of 3 people found the following review helpful

5.0 out of 5 stars Great info on the mobile revolution- required reading for marketers January 15, 2012

By Dan Tyre

Format:Hardcover

Jeanne Hopkins has been at the cutting edge of internet and inbound marketing for eight years. She has a great way of explaining complex technology in a way normal people can understand it. With more and more searching going on from mobile devices, this is a great book about how you can maximize your visibility, traffic, leads and customers to grow your business. It's easy to read (her style) and essential unless you want to cut yourself off from a third of the folks who are looking to find you. Drop the $16 and save yourself a bundle. This book is highly recommended and gets a five star rating. Go, Jeanne and Jamie, Go

3 of 3 people found the following review helpful

5.0 out of 5 stars Get Go Mobile and get going! January 9, 2012

By Todd Chambers

Format:Hardcover

The Mobile age is here and marketing, as we know it, is about to change. Correction, it has already changed. As a professional marketer and a responsible steward of my client's digital presence, I'm always on the look out for timely insight concerning the future landscape of communication. Go Mobile provides just that. It is thoroughly researched, smartly packaged and most importantly actionable. So don't wait, get Go Mobile and get going!

3 of 3 people found the following review helpful

5.0 out of 5 stars The Essential introduction to Mobile Marketing January 2, 2012

By K. Bodnar

Format:Hardcover

The statistics around mobile device usage are staggering. It is clear that mobile is the next big marketing frontier. Go Mobile does a great job of balancing introducing mobile marketing concepts while providing actionable and tactical advice for readers to execute against in their own business. If you are working on developing a mobile marketing strategy and are wondering how apps, QR codes, mobile ads and other tactics fit in, then this is the book for you.