According to the Mobile Marketing Association, more people in the world own a mobile device than own a toothbrush. Morgan Stanley reports that the adoption of the iPhone happened at a rate 11 times faster than the adoption of AOL. And after 2013, the number one way people will access the Internet is via their smartphones.
Given all that, it's not surprising that corporations around the globe are embracing mobile marketing as a new and revolutionary tool that can help them connect with customers. Go Mobile will prepare you to set up, launch, and run a mobile marketing campaign that generates a positive ROI. Learn how to use QR codes, SMS, mobile apps, mobile websites, and other tools to help you get more customers, generate more referrals,and grow your revenues faster than ever before.
"A thorough introduction to the next frontier for permission marketing: mobile."
—Seth Godin, author of We Are All Weird and Permission Marketing
"Mobile marketing is a huge challenge for companies to consider. Learn all you can through books like this, and through diving in yourself."
—Chris Brogan, President of Human Business Works andcoauthor of Trust Agents
"Go Mobile is your must-read road map to the widely traveled road of mobile users. If you want to excel past a basic understanding of mobile marketing and truly connect with on-the-go consumers, study this book!"
—Michael Stelzner, founder of Social Media Examiner and author of Launch
Very little fluff and tons of useful information.
Go Mobile is a great resource for those of us advising small businesses regarding how to establish an innovative, sustained, and effective mobile outreach strategy.
I would recommend this book to marketers and entrepreneurs, particularly those who work for businesses that advertise online.
Very complete with lots of useful information to share and use, highly recommended for all those who are starting in the mobile world and want to expand their knowledge base.Published 9 months ago by daniel
Bought this book a while ago to help hubby open a business, however, things are a whole lot more hectic than we expected, haven't read it yet.Published 13 months ago by Steven P. Garcia
I found this book very informative..1 The second chapter was a jumpstart that gives you enough information for any one to launch a mobile campaign.Published 14 months ago by Jack Barros
Since there is an increase in smartphone users, totaling to about half of the United States mobile customers, the need for businesses to better market themselves is rapidly... Read morePublished 19 months ago by Luke
Go Mobile is a great resource for those of us advising small businesses regarding how to establish an innovative, sustained, and effective mobile outreach strategy. Read morePublished on October 21, 2012 by Conor Cusack, M.P.A.
If you want a quick and to the point starter guide to mobile, this is it. I could not be more pleased. Very little fluff and tons of useful information. One of our best purchases.Published on September 17, 2012 by Envideation
When I scan their QR code in the video, it takes me to their website [...]. Why is their website not mobile optimized? Makes ya kinda wonder...Published on August 24, 2012 by A toy enthusiast
It was a good high level overview of the world of mobile marketing, but doesn't really delve too deep into any of the areas.Published on May 8, 2012 by Donna
Jeanne Hopkins and Jamie Turner make the emerging discipline of mobile marketing accessible to a wide audience. Their narrative is at times very general. Read morePublished on April 23, 2012 by Serge J. Van Steenkiste