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4 Reviews
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5.0 out of 5 stars
Great Overview
This is a great book for someone who wants to learn how to market this emerging technology. It focuses more on the European culture business model as opposed to the nacent American market, but it is still very useful to me.
Published on July 12, 2007 by Burke Thomas Ingraffia
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3.0 out of 5 stars
Well researched and relevant
The book points out the general direction of the mobile industry and analyzes some of the reasons why. Good for anyone looking to develop strategy and tactics for the mobile business.
Published 12 months ago by Anthony Joseph
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3.0 out of 5 stars
Well researched and relevant,
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Amazon Verified Purchase(What's this?)
This review is from: Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology (Paperback)
The book points out the general direction of the mobile industry and analyzes some of the reasons why. Good for anyone looking to develop strategy and tactics for the mobile business.
3.0 out of 5 stars
Useful!,
Amazon Verified Purchase(What's this?)
This review is from: Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology (Paperback)
I found it very useful and it let me know concepts, tips and much more stuff about Mobile. I can tell that is an elemental tool for people who work in relationed jobs.
3.0 out of 5 stars
In need of a update :(,
This review is from: Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology (Kindle Edition)
Over all I was disappointed in this book, Most examples ref 2004 to 2005 technology. I kept asking myself just how far Mobil Marketing has come in the last 4 years. I did find the information informative if not dated. Bottom line is .. would I buy this book again? and I have to say no.
5.0 out of 5 stars
Great Overview,
This review is from: Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology (Paperback)
This is a great book for someone who wants to learn how to market this emerging technology. It focuses more on the European culture business model as opposed to the nacent American market, but it is still very useful to me.
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Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology by Alex Michael (Paperback - May 5, 2006)
$41.95 $38.16
In Stock | |
 
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