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Successfully Build Your Business and Brand with Mobile
A Step-by-Step Guide
Develop a smart mobile marketing strategy, and real-time customers will find you in a flash. This step-by-step guide is packed with proven techniques and strategies to help you design and optimize mobile websites, produce spot-on advertising, create cool smartphone apps, decipher the analytics, and leverage a rich mix of social, local, and mobile (SoLoMo) to increase profits.
You'll also get a glimpse at what's just around the cornerthings like mobile payments, augmented reality, and near-field communications. This practical guide demystifies a complex subject and breaks it down into achievable, day-by-day tasks to help you thrive in the mobile space.
You'll also find:
Praise for Mobile Marketing: An Hour a Day
"Nothing gets you closer to your consumer than mobile. And nothing gets to closer to mobile marketing perfection than Mobile Marketing: An Hour a Day."
Greg Stuart, CEO, Mobile Marketing Association and Co-Author of What Sticks
"Elkin and Pasqua expertly detail the mobile landscape, tactics, and tools available to today's mobile marketer. This is a must-read." Sara Holoubek, CEO, Luminary Labs
"This book is filled with clear, well thought-out strategic guidance on all things mobile, with expert perspectives to help customize the strategy on an individual business (and budget) level."
Joy Liuzzo, President, Wave Collapse
"This is now my go-to book for mobile. Not only does it have the brain trust going for it, but it also has the data to back it up."
Rob Garner, VP Strategy, iCrossing and author of Search and Social: The Definitive Guide to Real-Time Content Marketing
An excellent explanation of how it all works and how to get it working for you.
A must have for the serious digital marketer, at a time when mobile is quickly becoming an overarching consideration for all aspects of marketing.
Somewhere in between myself, I keep it nearby for quick, clear, non-jargon laden reference.
The book purchased opened new insights into marketing that will help me. I recommend this book to friends and family!Published 8 months ago by Jack Trapani
This book should be on every digital marketer's shelf. (or iPad....or Nexus ;-)). I've read several books on mobile marketing that are little more than fluff. Read morePublished 11 months ago by Techguy
Anyone who works in marketing and digital marketing specifically, knows how challenging it can be to learn all there is to know about the latest and greatest technologies. Read morePublished 12 months ago by Regina Scolaro
Having been in mobile for longer than I care to admit, I recommend this book to clients and colleagues who are either just starting to dip their toe in or who need to take their... Read morePublished 12 months ago by JCL
This book is my go to resource for all things mobile, and it provides an in depth reference at a strategic and tactical level. Read morePublished 12 months ago by R. Garner
There are a lot of mobile marketing books out there, and I've read many of them, but this one is interesting in two ways: 1) it's one of the most recent and up to date books in a... Read morePublished 12 months ago by Amazon Customer
I'm responsible for communications and marketing for an association whose members are very tech-savvy and spend most of their time on mobile devices, so it's very important to me... Read morePublished 12 months ago by Mark