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Mobile Marketing: An Hour a Day Paperback – December 26, 2012


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Frequently Bought Together

Mobile Marketing: An Hour a Day + Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business + The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns
Price for all three: $56.54

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Product Details

  • Paperback: 384 pages
  • Publisher: Sybex; 1 edition (December 26, 2012)
  • Language: English
  • ISBN-10: 1118388445
  • ISBN-13: 978-1118388440
  • Product Dimensions: 7.4 x 0.8 x 9.2 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #630,184 in Books (See Top 100 in Books)

Editorial Reviews

Review

'If there is one book you read on mobile marketing, then I would recommend this one, Mobile Marketing: An Hour a Day. The book covers everything you need to know about mobile marketing. It starts off explaining the opportunity mobile presents and the current market. The following chapters then provide you with an in depth, yet accessible guide to creating a mobile strategy for your business.' (Sandeep Vadgama, Fourth Source, March 18, 2013)

'...employs an easy to follow format to explain the spectrum of mobile marketing technologies and tactics.' (The Business, February 2013)

From the Back Cover

Successfully Build Your Business and Brand with Mobile

A Step-by-Step Guide

Develop a smart mobile marketing strategy, and real-time customers will find you in a flash. This step-by-step guide is packed with proven techniques and strategies to help you design and optimize mobile websites, produce spot-on advertising, create cool smartphone apps, decipher the analytics, and leverage a rich mix of social, local, and mobile (SoLoMo) to increase profits.

You'll also get a glimpse at what's just around the corner—things like mobile payments, augmented reality, and near-field communications. This practical guide demystifies a complex subject and breaks it down into achievable, day-by-day tasks to help you thrive in the mobile space.

  • Successfully navigate the constantly evolving mobile landscape
  • Build a solid mobile strategy for your brand or company
  • Learn where, when, how, and why to use SMS/MMS
  • Establish solid KPIs and set up reporting and analytics
  • Design mobile websites with UIs that work on smartphones and tablets
  • Keep customers coming back with engaging mobile apps
  • Plan for all the major platforms, including iOS and Android
  • Advertise with mobile and local ads that work
  • Leverage the SoLoMo nexus
  • Get into m-commerce and explore payment options
  • Jump into ambient media—QR codes, augmented reality, and more

You'll also find:

  • Real-world case studies that illustrate successes to learn from
  • Tactical advice to help you get to market fast and avoid pitfalls
  • Top tools, technologies, and vendors
  • Fascinating interviews with industry thought-leaders

Praise for Mobile Marketing: An Hour a Day

"Nothing gets you closer to your consumer than mobile. And nothing gets to closer to mobile marketing perfection than Mobile Marketing: An Hour a Day."

Greg Stuart, CEO, Mobile Marketing Association and Co-Author of What Sticks

"Elkin and Pasqua expertly detail the mobile landscape, tactics, and tools available to today's mobile marketer. This is a must-read." — Sara Holoubek, CEO, Luminary Labs

"This book is filled with clear, well thought-out strategic guidance on all things mobile, with expert perspectives to help customize the strategy on an individual business (and budget) level."

Joy Liuzzo, President, Wave Collapse

"This is now my go-to book for mobile. Not only does it have the brain trust going for it, but it also has the data to back it up."

Rob Garner, VP Strategy, iCrossing and author of Search and Social: The Definitive Guide to Real-Time Content Marketing


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Customer Reviews

4.8 out of 5 stars
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See all 15 customer reviews
An excellent explanation of how it all works and how to get it working for you.
J. B. Ruskin
A must have for the serious digital marketer, at a time when mobile is quickly becoming an overarching consideration for all aspects of marketing.
R. Garner
Somewhere in between myself, I keep it nearby for quick, clear, non-jargon laden reference.
SpecialK

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By David Deal on May 15, 2013
Format: Paperback
I had the privilege of working with Rachel Pasqua while she was head of the mobile marketing practice at iCrossing, where I became familiar with "Mobile Marketing: An Hour a Day" in my capacity as an executive on the iCrossing marketing team. The more I read the book, the more impressed I became. The premise of the book -- that mobile marketing is about building a closer relationship with your audience -- should comfort any senior marketer who doesn't want to read a book about devices and carriers. This is definitely not a book about technology or channels. It's all about how the mobile experience differs for the consumer (compared to, say, a web-based experience) and how brands can capitalize on mobile to create a better customer experience. Yes, the book does get into how and why marketers should think about apps, but not in a geeky sort of way. If you are looking for a strong insight into the relationship between mobile and getting closer to your audience, this is the perfect book.
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5 of 5 people found the following review helpful By A. Jaokar on April 7, 2013
Format: Paperback
Here is a review which I repost from my blog

Last month, I read the book Mobile marketing - an hour a day by Rachel Pasqua and Noah Elkin - from the perspective of a user - in an attempt to understand Mobile marketing for my start-up feynlabs. My goal was to find a book which was simple enough for others in our team to read but also detailed enough to be practically useful. Hence, the choice of this book.
In reading it, I have also got to know the authors Rachel and Noah and I invited them to the first ever online discussion at the new group at forumoxford (Oxford University - next generation mobile applications panel - which I co-chair)

Here are my comments about this book
1) The format is simple (hour a day) which makes it readable
2) The early chapters are full of detailed stats which help set the stage
3) The book takes you through a practical set of steps - in other words, its a very good checklist/roadmap - hence useful in itself
4) The authors suggest a new set of 4Ps - (portability, Preference, Presence and Proximity) - in contrast to the old 4Ps (Product Price Promotion Place).

This leads to their wider view (which I agree) that "Well, more than ever, mobile technologies are just the tools that help us create the kinds of real-time, hyper-relevant experiences that will resonate with our audience. As we liked to say, multiple channels, multiple devices, multiple locations--one connected brand."

So, in a nutshell - I recommend it.

Anything I don't agree with? A minor perspective - if you follow the book logically - you would start with SMS - that I do not agree! i.e. today SMS is a part of the mix but not a starting point

All in all a good read and balance of depth, roadmap/checklist
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4 of 4 people found the following review helpful By J. B. Ruskin on February 8, 2013
Format: Paperback Verified Purchase
Really very well written. Helpful for learning the how-to's of mobile marketing. A very accessible book. Will be giving copies to co-workers. I think it can help you jump start your sales. An excellent explanation of how it all works and how to get it working for you. This book really stands out from the crowd. Bravo to the authors.
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3 of 3 people found the following review helpful By Loren Gray on March 25, 2013
Format: Kindle Edition Verified Purchase
excellent details. as fast moving as the content is about it covers the topic from a objective how to approach the project point of view rather than trying to dazzle you with what at the time is the newest apps of programs.
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2 of 2 people found the following review helpful By dom1nion on November 16, 2013
Format: Paperback
As a technologist, I understand the development aspects of mobile, but this book helped me educate myself on the other aspects of mobile such as media, SEO and marketing tactics.

This book is for anyone in the digital marketing industry trying to understand every aspect of mobile marketing. The the progression of ideas the authors teach in this book works nicely — taking you from strategy, to simple basics like SMS all the way through to payments, location based media, etc. Their point of view about mobile being a set of user behaviors versus a fixation on specific devices or tactics is a smart one and very important for marketers to grasp when tackling mobile projects

The book is set up so that you can read straight through, but just as easily go to just the chapters relevant to your current task or project and that it is something you can go back to over time to get ideas and answers as you work through different mobile challenges.
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2 of 2 people found the following review helpful By SpecialK on May 30, 2013
Format: Paperback
A blend of strategic thought and practical, well-organized guidance -- this book is indispensable. And very dog-eared on my desk already. In aiming to keep up with this space in the trades, at conferences, and when supporting clients, I like this book for thinkers and practitioners alike. Somewhere in between myself, I keep it nearby for quick, clear, non-jargon laden reference.
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2 of 2 people found the following review helpful By Nicholas Roshon on February 12, 2013
Format: Paperback
The book starts by painting a clear picture of the current mobile landscape and helps marketers brainstorm the questions they need to answer in order to devise a mobile strategy for their brand or website. After these introductory chapters, the book then dives into plenty of detail on various topics including mobile web design, apps, SMS, mobile SEM, mobile social, and so much more, with each topic being a new chapter. The book is very comprehensive yet very accessible, making it a great "go-to" resource for anyone who is interested mobile, no matter what skill level or training you currently posses. It is also a great book as it can be read cover to cover for those who want to learn it all, or just picked up from time-to-time and explored as needed as each chapter could be read as a standalone guide on the topic it covers.
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