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Mobile Marketing: Fundamentals and Strategy Hardcover – January 1, 2010


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Product Details

  • Hardcover: 176 pages
  • Publisher: McGraw-Hill 2010-12-20; 1 edition (2010)
  • Language: English
  • ISBN-10: 0071743022
  • ISBN-13: 978-0071743020
  • Product Dimensions: 8.4 x 5.6 x 0.9 inches
  • Shipping Weight: 12 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #4,411,125 in Books (See Top 100 in Books)

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1 of 1 people found the following review helpful By Michael GreenGold on June 16, 2011
Format: Hardcover
>>>..."Mobile Marketing:" is a Easy-To-Read,Knowledge Rich & Well Structured SourceGuide that provides an overall Picture, Rules & Lessons of the Ever Emerging & Expanding GSM / Mobile Marketing Reality & Phenomenon, drawn from the experiences of one of the most successful Global / GSM TeleCom companies, in order to act as a Handbook for Starters in the Mobile Marketing Business and is filled with Numerous Need-To-Knows, etc.!!!
>>>..."Mobile Marketing:" developed with & by a well-qualified team of Learned Professionals, includes Case Studies,References & other Related Sources, WebSites, etc!
In addition,"Mobile Marketing:" contains Four Knowledge Rich Sections...Section One / Defining Mobile Marketing...Section Two / Unique Value Propositions...Section Three / A Consumer-Centric Model for Mobile Marketing & Section Four / The Future of Mobile Marketing with Concluding Remarks!
>>>..."Mobile Marketing:" is MustRead & Use SourceGuide for those that are Going Forward or are looking at a GSM Design / Implementation & Usage Today!Mobile Marketing: Fundamentals and Strategy!!...Success to You & Your Team!!!...Team Work Makes The Dream Work!!!...Carpe Diem / Seize The Day!!!...Michael!
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Format: Hardcover
Today's mobile phones are computers that enable consumers to send text messages, access the Internet, shop online, participate in social networks and more. This well-written manual provides an excellent introduction to mobile marketing and shows companies how to connect instantly with customers in a personal, meaningful way. Although such marketing is relatively new in the US, many European companies rely on it to interact directly with customers, improve brand recognition and increase sales. Turkish professors Kaan Varnali, Aysegul Toker, and Cengiz Yilmaz explain mobile phones' marketing capabilities clearly and simply. getAbstract recommends this timely guide to marketing managers, who should read it now before the next leap in technology renders it obsolete.
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