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Mobile Marketing For Dummies Paperback – October 12, 2010


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Product Details

  • Paperback: 384 pages
  • Publisher: For Dummies; 1 edition (October 12, 2010)
  • Language: English
  • ISBN-10: 0470616687
  • ISBN-13: 978-0470616680
  • Product Dimensions: 7.4 x 0.8 x 9.3 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #262,847 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

With mobile, you can put your marketing message right into your prospect's hands

Marvelous mobile — perhaps the most personal and targeted marketing channel ever! You want to be sure your business is promoted on mobile devices, and this book gets you going in more ways than one. Discover the opportunities, learn the strategies, and find out how to deliver your message to your prospects, wherever they may be!

  • This thing called mobile — find out where mobile fits into your marketing plan and how to comply with the laws and regulations

  • Strategically speaking — develop a strategy and select partners to help you carry it out

  • In a word — build a solid foundation for sending text and multimedia messages and learn to design e-mails for mobile screens

  • What a site — get the scoop on building effective Web sites for mobile devices

  • Mobile moneymaker — generate income with mobile apps and advertising

  • Talk to them — enable marketing campaigns that take advantage of the mobile phone's most used yet most overlooked feature: voice

  • Buy and buy — learn to enable monetary transactions via mobile devices

  • Track your success — use mobile marketing analytics to see if your strategy is working

Open the book and find:

  • Five elements of mobile marketing

  • Valuable tips on how to engage your customers

  • How to map out your mobile marketing strategy

  • What a short code is and when you need one

  • Marketing advantages of mobile apps

  • How to take advantage of mobile social media

  • What you need to know to evaluate ROI

  • Ten mobile marketing resource centers

Learn to:

  • Understand the mobile world and mobile marketing best practices

  • Plan your mobile marketing strategy

  • Launch a campaign including voice, text, e-mail, and social media

  • Mobile-enable your marketing and establish direct customer contact

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Most Helpful Customer Reviews

11 of 11 people found the following review helpful By Kevin P. Buccinna on December 17, 2010
Format: Paperback Verified Purchase
I have read two other books on this subject, "Mobile Marketing, Finding Your Customers No Matter Where They Are" by Cindy Krum and "The Mobile Marketing Handbook" by Kim Dushinski.
Both are excellent reads and both compliment each other. But I do suggest that if you are really serious about MM as a business owner or as an entrepreneur wanting to start a MM business for others you need to read "MM for Dummies". "MM for Dummies" is the newer of the three and, for me, it was the book that brought me "full circle" regarding MM. Don't get me wrong, I'm glad I read
the first two but everything about MM started to make sense and I began to "connect the dots" so to speak after reading "MM for Dummies". I highly recommend this book and good luck in your MM endeavors!
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7 of 7 people found the following review helpful By Edward L. Peterson on December 1, 2010
Format: Paperback
This is the best resource I have found that addresses the basics of all current elements of Mobile Marketing, including: text messaging, APPs, mobile websites, geotargeting, advertising platforms, and social applications.

This field is in constant motion, but this book is great primer. Start here!
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6 of 6 people found the following review helpful By Mary Beth McCabe on March 24, 2011
Format: Paperback Verified Purchase
Mobile Marketing is a high level book on Mobile Marketing and in this point in time (2011) not written for a dumb audience. You need to read carefully to get the most out of the material, not just skim the summaries. I spoke to the author, Michael Becker, on the phone about his Mobile Marketing Association, and found him to be very helpful and stimulating. I would recommend this book, not the title of it.
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