Focusing on a concept that is rapidly integrating into the daily lives of consumers—locally, nationally, and globally—this handbook presents a detailed examination of mobile marketing. Based on 20 years of experience in the field, this reference proves that this cost-effective strategy can be used successfully by businesses of any size. Beginning with a simple test to determine a firm’s readiness to go mobile, this guide also includes preliminary questions, an accessible program for creating a dynamic campaign, advice on how to avoid making common mistakes, and the most current online resources for mobile marketers. With easy-to-follow tips on building stronger consumer relationships and strategies such as text messaging and social networking, this resource will help any company put their message in the palms of customers’ hands.
The Mobile Marketing Handbook
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Book Description
Editorial Reviews
Review
This book is desperately needed. --Tomi Ahonen
About the Author
Kim Dushinski is a mobile marketing consultant and the owner of Mobile Marketing Profits. She leads hands-on workshops, speaks at conferences, and is active in internet marketing both for her company and on behalf of her clients. She lives in Lakewood, Colorado.
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Most Helpful Customer Reviews
9 of 9 people found the following review helpful
Format:Paperback
If you're looking to learn about mobile marketing - I highly recommend buying this book, it provides a great introduction to mobile marketing. And where Kim can't get in depth on certain topics, she provides resources that you can utilize to get more information.
She provides great information on how to determine if your target demographic aligns well with the mobile crowd and whether or not it is worth pursuing. She provides great demographic hints related to both culture and age that I wasn't aware of.
Also, she effectively presents all the different players that need to come into play for a successful mobile marketing campaign - like short code providers, aggregators, text message companies and more. You can't just start a mobile campaign without having your ducks in a row, and Kim tells you what you need to consider before starting. Although I have created mobile websites in the past, I hadn't considered all of these factors when it came to effectively marketing a mobile website.
The only reason I'm giving this boof 4 stars instead of 5 is because I thought it was a bit light on content in some areas - especially related to mobile search. Since this is the area that most interests me I would have liked more insight about pay-per-call, click-to-call, and examples of campaigns that actually had success. I would have liked to have seen screenshots of AdWords for setting up a mobile campaign and how ads look on a mobile browser. I would have liked to have seen the Google mobile search interface - and I am curious why Google mobile search defaults to web results instead of mobile (at least for me). But I do realize that I'm being a bit nitpicky and that in order to do all of this for each content area would have resulted in a 2000 page book.
Overall, if you're interested in mobile marketing, I highly recommend this book. While it can't get into the depth I would like in certain areas, it provides a fantastic jumping off point as well as links to plenty of resources to get the answers that you need.
She provides great information on how to determine if your target demographic aligns well with the mobile crowd and whether or not it is worth pursuing. She provides great demographic hints related to both culture and age that I wasn't aware of.
Also, she effectively presents all the different players that need to come into play for a successful mobile marketing campaign - like short code providers, aggregators, text message companies and more. You can't just start a mobile campaign without having your ducks in a row, and Kim tells you what you need to consider before starting. Although I have created mobile websites in the past, I hadn't considered all of these factors when it came to effectively marketing a mobile website.
The only reason I'm giving this boof 4 stars instead of 5 is because I thought it was a bit light on content in some areas - especially related to mobile search. Since this is the area that most interests me I would have liked more insight about pay-per-call, click-to-call, and examples of campaigns that actually had success. I would have liked to have seen screenshots of AdWords for setting up a mobile campaign and how ads look on a mobile browser. I would have liked to have seen the Google mobile search interface - and I am curious why Google mobile search defaults to web results instead of mobile (at least for me). But I do realize that I'm being a bit nitpicky and that in order to do all of this for each content area would have resulted in a 2000 page book.
Overall, if you're interested in mobile marketing, I highly recommend this book. While it can't get into the depth I would like in certain areas, it provides a fantastic jumping off point as well as links to plenty of resources to get the answers that you need.
10 of 11 people found the following review helpful
By K. Burgin
Format:Paperback
This book left me wanting a lot more. A volume like this would shine if there were detailed and extended examples of campaigns that worked well, and not so well. Why did some succeed and others fail - that's what we learn from. There are some short case studies, but nothing goes into detailed and extended metrics or enough ROI information.
5 of 5 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
This is the first book I have read on mobile marketing, and I read it AFTER I started my business' first mobile marketing campaign. It was very useful in helping me understand the "lay of the land" in the mobile marketing world, explaining the different types of mobile marketing, legal issues, and integrating mobile campaigns with social networking. The online resource guide was very helpful, and even though I bought the book with text messaging marketing in mind, I ended up with a bunch of other ideas that I have since put into practice. My only disappointment was that I wanted even more detail on some topics, but I'm sure that's because I'm just at the beginning of my journey in this area. I recommend this book to anyone who is even thinking about mobile marketing.
Most Recent Customer Reviews
5.0 out of 5 stars
Great Book
Kim Dushinski's book, The Moblie Marketing Handbook, helps navigate the Mobile Market! You have to look inside to find out about the fish!
Published 2 months ago by Susan P. Gallagher
5.0 out of 5 stars
Excellent Resource
Kim really knows her stuff. Purchased the book before I took her boot camp course. Very informative and detailed. Read more
Published 7 months ago by Bill W
4.0 out of 5 stars
Good Book
Good book. Worth the read and worth the investment. I'm sure I will be using it as a resource reference.
Published 17 months ago by david bame Jr.
5.0 out of 5 stars
A Must Read for web site owners, Marketers and SEO professionals
Mobile isn't necessarily a required consideration for every web site or marketing message, yet it's obviously becoming more and more important with every passing day. Read more
Published on January 14, 2011 by Alan Bleiweiss
5.0 out of 5 stars
Great Book!
Great book for those who want to get started in the Mobile Marketing
arena... I refer back to it always before going to consult with a client. Read more
arena... I refer back to it always before going to consult with a client. Read more
Published on March 29, 2010 by Peter Humleker
2.0 out of 5 stars
Not very informational--Just an average book.
This book is just recounting the basic concept about Mobile-Marketing. Most information is just common knowledge about social Media. Read more
Published on November 18, 2009 by SeoGuru
5.0 out of 5 stars
Business libraries will find it a fine pick
THE MOBILE MARKETING HANDBOOK: A STEP-BY-STEP GUIDE TO CREATING DYNAMIC MOBILE MARKETING CAMPAIGNS tells how to create successful mobile campaigns on a budget. Read more
Published on March 15, 2009 by Midwest Book Review
5.0 out of 5 stars
A must-have for those even somewhat interested in mobile!
It's always difficult for a book on emerging technologies and marketing strategies not to be out-of-date as soon as it is published, but Dushinski has crafted a useful guide of... Read more
Published on January 21, 2009 by Andrea F. Hill
5.0 out of 5 stars
No more mystery for Mobile
The mobile universe can be easily overwhelming. Kim's book makes sense of it's components. Mobile might feel like the wild west but Kim quickly helps you put fundamental marketing... Read more
Published on January 3, 2009 by Ric Pratte
5.0 out of 5 stars
The leader in the field
Disclosure: Kim is a student, friend and colleague.
It's hard to believe no one else has come out with a practical handbook on this vast new frontier in electronic... Read more
It's hard to believe no one else has come out with a practical handbook on this vast new frontier in electronic... Read more
Published on December 20, 2008 by Ken McCarthy
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