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Mobile Marketing: 101 Inexpensive & Profitable Ideas for Small Business Paperback


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Product Details

  • Paperback: 198 pages
  • Publisher: CreateSpace Independent Publishing Platform (February 14, 2011)
  • Language: English
  • ISBN-10: 1460920295
  • ISBN-13: 978-1460920299
  • Product Dimensions: 9 x 6 x 0.4 inches
  • Shipping Weight: 9.9 ounces (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,076,266 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Mitchell Cogert is a results-driven marketing expert who has helped national, regional, small and start-up companies build their business. He worked at Saatchi & Saatchi before starting his own ad agency in San Francisco. His business experience includes accounts from Procter & Gamble to Hewlett-Packard, and Hyatt Hotels to the San Francisco Giants. Recently, Mitchell has gained national recognition for his work in mobile and local marketing, as well as social media. He is currently the CEO of A Smart Friend LLC and FirstMobileWebsite.com.

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Customer Reviews

3.9 out of 5 stars
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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Erica Martin on March 13, 2011
Format: Kindle Edition
As the CEO of GemWorks, a Florida-based antique and accessories company, I thought working on my website was enough. According to Cogert and many of my customers, it is not. After reading Mobile Marketing, I'm rethinking my entire web strategy and mobile is going to become the centerpiece. Thanks, Mr. Cogert. You are an amazing resource.
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4 of 5 people found the following review helpful By Lee - Fullest Extent Media on July 10, 2011
Format: Paperback Verified Purchase
As a mobile marketer, I am always on the look out for books that will give other creative ideas that I can present to the my clients. This book provided much inspiration and it showed me just how much potential and versatility there is in the mobile marketing world.
It also showed me that mobile marketing is so much more than just text messaging, even though a large portion of the book seems to talk of text messaging. As a basic introduction to mobile marketing I think this is a winner. The resource list in the back also has been very helpful to me. This book is a great purchase and a solid investment in your mobile marketing education.
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1 of 1 people found the following review helpful By Ellen Toay on August 22, 2011
Format: Paperback Verified Purchase
This book is an excellent resource for anyone who is interested in learning more about mobile marketing. The author gives a lot of really good examples of how businesses use it to get themselves found. If you are interested in keeping up with technology and knowing about what, I believe, is the wave of the future, then this book is definitely a must have. It is very well written.
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2 of 3 people found the following review helpful By marker on April 5, 2011
Format: Paperback Verified Purchase
I'm interested going to mobile marketing business and I've to say this book really ROCK me. The case study really blow my mind off and of course the resources at the end really help me to lunch my mobile marketing niche in Asia.
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