About the Author
Mitchell Cogert is a results-driven marketing expert who has helped national, regional, small and start-up companies build their business. He worked at Saatchi & Saatchi before starting his own ad agency in San Francisco. His business experience includes accounts from Procter & Gamble to Hewlett-Packard, and Hyatt Hotels to the San Francisco Giants. Recently, Mitchell has gained national recognition for his work in mobile and local marketing, as well as social media. He is currently the CEO of A Smart Friend LLC and FirstMobileWebsite.com.